Amazon

1. Overseeing “Imported Dubbed Content” Category on Amazon miniTV, which is now the biggest contributor of overall traffic and viewing hours on the service.
2. Launched three best performing web series on the platform till date– “Highway Love, “Gutar Gu” and “Ishq Express”, acquiring the largest number of streamers and playback hours by designing a 360-degree marketing campaign optimized for the right TG and marketing channels.
3. Led the content innovation workstream by launching shows like – Mini Movie Festival (5 short films clubbed under a umbrella branding) and Datebaazi (a dating show involving parents) that gave us insights on audience preferences and helped in widening the platforms’ base.
4. Led the process of identifying and acquiring newer sources of business by executing projects like – Campus Ambassador and Tier 2 focused marketing plans.
5. Developed a content categorization framework that helped identifying the title’s potential, allocating necessary resources, based on inputs like– content genre, quality, lead cast support & expected TG profile.
6. Coordinated with cross functional team and stakeholders – content, digital, social, product, talent, external agencies etc. to ensure seamless execution of launch plans.

Brand Marketing Manager

ITC Limited

Handling the major confectionery brands under ITCs Candyman trademark (240+ Crore Yearly Turnover)
Major Responsibilities include-
1. Development of the Annual Business plan and delivering the Brand Health Measures 
2. Brand Communication Development and deployment in various geographies (Pan India) 
3. Gaining in-depth Consumer & Trade Understanding and strategizing consumer and trade specific plans
4. New Product development strategies to come up with innovative products 
5. Formulating Pricing strategies, trade inputs and cost optimization measures
6. Planning and implementing the ATL and BTL plans for the brand

Brand Manager

A sales role responsible for ITC’s FMCG products Trade Marketing and Distribution in the convenience and semi-grocery channel, handling a business size of 200 crores per month in the territory of urban and rural Karnataka.

Responsible for-
1. Responsible for ensuring Availability, Visibility and Freshness of ITC’s FMCG portfolio in convenience and semi-grocery channel
2. Responsible for Launching New Products achieving various brands targets in coordination with Brands team
3. Demand Planning and Forecasting backed by efficient and timely Stock Control and coordination with Supply Chain
4. Ensuring Competitive Advantage by efficient management of Loyalty Programs and maintenance of Retail Assets

Assistant Sales Manager

A pan India role and incharge of Branding, BTL activations, Marketing Strategy & Communication, Campaign Designing, Consumer Engagement and Profiling, Qualitative Marketing research, Business Intelligence and Analysis, Field team Skill development and Productivity enhancement.

Responsible for the following-
1. Campaign Designing and Execution to convey product benefit to consumer and increase saliency.
2. Market Research and Business Intelligence for better understanding of the consumer and competition.
3. Customer Acquisition and retention through increased interaction with the consumer.
4. Ensuring superior and consistent consumer experience through training and empowering field force.
5. Cost Optimization and broadening the scope of existing project.

Assistant Brand Manager Marketing

My stint as Assistant Under Training had the following scope-
1. Understanding in depth all the aspects of a Sales Distribution system.
2. Developing and Implementing a system to improve Outlet Fill rate in the complete West District.
3. Handling Pune Circle sales amounting to 4cr business worth per month.

Assistant Manager Under Training

Emami Ltd

The project was focused on the following-
1. Defining Marketing mix for National launch of EMAMI NRAC.
2. Innovative ideas to ensure depth of trial and impactful visibility.

Marketing Intern

Britannia Industries Limited

My summer internship at Britannia had following highlights-
1. Developed a module of Retail Leadership for company’s main product- GoodDay cookies
2. Scoped out the market for new interesting ideas around permanent visibility for GoodDay
Awarded with Best Summer Internship Project finalist trophy at Britannia Industries Limited

Summer Marketing Intern

I have 8 years of Branding, Marketing & Sales experience across FMCG and OTT Entertainment businesses.

As a Product & Content Marketing Manager in my present organization – Amazon miniTV, I have handled big-budget, 360-degree content launch and GTM campaigns.

In my previous organization – ITC limited, I have held multiple roles, like – Brand Manager, Area Sales Manager and Marketing Manager across various geographies. During these roles, I have handled multi-crore revenue businesses and geographies.

I have a proven record of delivering results. In my present role, I have overseen the 3 biggest launches of Amazon miniTV, till date. In my previous organization ITC Ltd, I was awarded the CEO award for the best performing sales branch and was appraised with the highest performance rating multiple times.

My key skills and area of experience are-
- GTM Marketing
- 360-Degree Campaigns
- Brand Management
- Digital, ATL and BTL Campaigns
- FMCG Sales

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