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Sreehari K Nair's Linkedin Analytics

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Sreehari K Nair

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Passionate about driving growth and engagement, I am an End-to-End Email Marketing and Lead Generation Specialist with a proven track record in strategizing and executing comprehensive campaigns. With proficiency in LinkedIn lead generation, marketing automation, and CRM software, I bring a wealth of expertise to the table with my experience in B2B SaaS, B2C SaaS, DTC e-commerce marketing, and Edtech industries. My skills extend to creating retention and growth campaigns across various channels such as apps, push notifications, WhatsApp, SMS, and emails. I collaborate seamlessly with cross-functional teams to establish growth strategies aligned with revenue and retention goals. In addition, I specialize in building lead-generation customer journeys on platforms like Email and WhatsApp, planning and executing targeted campaigns for product launches and strategic initiatives. My experience includes developing and executing demand-generation programs and showcasing a strong understanding of Account-Based Marketing (ABM). I am adept at designing, planning, and optimizing integrated digital campaigns across channels, driving customer acquisition, and improving conversion rates. My analytical prowess allows me to measure and report on the effectiveness of campaigns, utilizing tools like Google Analytics to track key performance indicators. With over 2 years of demand generation experience in B2B and B2B SaaS industries, I possess excellent project management skills and the ability to work independently or as part of a cross-functional team. I thrive on staying up-to-date with industry trends and best practices to continually enhance strategies and tactics. In my role, I've owned the acquisition and end-to-end user lifecycle through various engagement and retention strategies, addressing funnel drop-offs. I define strategies and manage the communications charter via CRM channels, driving user journeys across different life cycles. Creating comprehensive communication strategies for retention channels, I execute direct marketing campaigns from concept to analysis for both B2B and B2C SaaS segments. With a focus on delivering impactful results, I am ready to contribute my skills and experience to drive growth, engagement, and retention for your organization. Let's connect and explore how I can be a valuable asset to your team. - Email Marketing Specialist - Lead Generation - Email Marketing Automation - Retention Marketing - Growth Marketing - E-Commerce Marketing - Life cycle marketing - Performance Marketing

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