Co-Founder at Factors.ai, a B2B Marketing Analytics and Attribution platform. We help B2B Marketing and Growth Teams measure, analyze and optimize the impact of Marketing activities on Revenue leading to higher pipeline/revenue and low wastage of marketing dollars.

We automatically integrate all buyer touchpoints from the website, Ads, content, webinars, chat, offline events, emails, and CRM activities to stitch the entire Buyer Journey to help Marketing teams understand "What their prospects are doing ?" and "How to make their Buying process easy ".

Key usecase we solve for :

1. Attribution of  Ads on Revenue
2. Attribution of Content on Revenue
3. Complete Buyer Journey visualization from Campaign to CRM
4. Path Analysis and Segments
5. Website visitor deanonymization

We offer a free trial and full customer support. Please signup up here, https://app.factors.ai/signup . The Integration process is less than 30 mins. 

Apart from work, love discussing math, analytics, marketing, and history. Have a PhD in kite flying !!

Srikrishna Swaminathan

Factors.AI

Factors.AI helps B2B Marketing teams to drive more Revenue. We automatically integrate Marketing and Revenue data from multiple data silos, to deliver DeAnonymization, Buyer Journey Analytics and Attribution.

Co-Founder and CEO

SaaS Marketing and Analytics

Founding Member

InMobi

Vice President

- Managing multi-million $$ business for global third party supply partnerships across affiliates, ad networks, programmatic exchanges and direct apps

- Work with all cross functional teams (sales, delivery, tech support, finance, legal  etc.) to chart out and drive strategy & execution plan for the business unit

General Manager (Head of Wadogo Business)

Head of Tier-2( Tail and Torso Publisher Accounts) Hunting for  North & South America

Business Development Manager for North & South America

Allegro Capital Advisors

Investment Banking Associate. 
Worked on 8 transactions, 3 Deal closures, and independently sourced and closed one Deal in the E-Commerce Logistics space.

Co-Author of report n E-Commerce sector

http://www.slideshare.net/viedea/ecom-report-may-20

Senior Associate, Investment Banking

Dabur India Limited

Area Sales Manager for Orissa responsible for driving INR 750 million of annual sales leading a 23 member sales team &amp; 58 customers across entire Dabur portfolio of products. 
Key Responsibilities
•	Ensuring service of over 21,000 outlets every month and driving execution metrics and sales hygiene
•	Ensuring financial health of stockists through ROI metric and manage infrastructure investment for stockist
•	Responsible for Channel Program execution and target monitoring with focus on long term growth
•	Allocating budgets for tactical brand activities across the calendar and developing performance metric models for evaluation
•	Recruitment  and appointment of Rural Sales officers and Stockist Salesmen based on market requirements 
•	Administration of Dabur Orissa office, coordination with CFA for effective inventory management

ASM Orissa

1. Designed and executed Winter based forecasting model to indentify and fix sales gaps for Consumer Health Division of Dabur.
2. Sales training in rural and urban areas across Kerala, Telengana and Hyderabad to understand all aspects of FMCG Sales &amp; Distribution
3. Marketing project to execute end to end brand launch of Dabur’s NPD in Home Care Mosquito Repellent category

MT-ASM

Career Launcher

Training graduates for placement interviews and CAT Exam

Trainer- CAT and Placement Training

Merrill Lynch

Live Mandate: Assisted a team of senior bankers in valuation, modeling, industry analysis as part of RE &amp; Infra Industry Group
 Analysis of tourism growth in India over the last 5 years to explore opportunities in the hospitality sector in India
 Analysis of land deals across India to find trends in prices at the micro level to tap financing opportunities
 Preparation of discussion material for a leading Infrastructure firm to discuss takeover defense strategies
 Analysis of strengths and concerns in Gangavaram port project &amp; case study on acquisition of Raffles Hotel, Singapore
 Study of IPO and financing opportunities in firms with entity level investments by PE players &amp; firms that have cancelled IPO

Intern

Cognizant Technology Solutions

Team/Technical Lead for 6 critical projects in less than 2 years and rated in Top 5% at my level
1. Morgan Stanley Equity Research project: Led a team of 4 in implementing 8 projects on equity research data collection
2. Presented white paper on “Performance Engineering Challenges in SOA”, selected as top 20 out of 180 papers

Programmer Analyst

General Electric

Awarded Best Outgoing Intern from GE Consumer and Industrial Group

Summer Intern

Factors.AI | B2B Pipeline Generation Software

As the Co-Founder and CEO of Factors.AI, I have over 3.5 years of experience in building and leading a B2B Pipeline Generation platform that helps GTM teams, drive revenue with AI powered Account Intelligence, Activation and Attribution. Our platform automatically integrates all buyer touchpoints from multiple data sources to deliver Pipeline growth for B2B teams in a RoI efficient way.

My core competencies include General MAangement and B2B marketing. I also enjoy discussing math, analytics, marketing, and history, and have a PhD in kite flying.

Taplio

Srikrishna Swaminathan's Linkedin Analytics

What is Srikrishna talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Srikrishna Swaminathan's Linkedin Analytics

What is Srikrishna talking about?

Want to drive more opportunities from LinkedIn?

Srikrishna Swaminathan's Linkedin Analytics