Partnerships Lead@Holly Health | Empowering Patient Self-Management & Reducing Staff Pressures | | Digital Health

Commercial lead with experience running full-cycle B2B sales across SaaS and services, operating from first contact through to contracted value, renewal, and account growth.

Recent work includes securing six-figure healthtech startup revenue within twelve months alongside delivery responsibilities, expanding a Tier 1 renewal by 52%, and co-authored a successful five figure £ Innovate UK grant application.

Earlier in my career, I carried multi-million-pound enterprise and public sector quotas and closed a seven-figure enterprise commitment over a sustained cycle.

I work in environments where judgement and accountability matter. This includes founder led teams, autonomous commercial functions, and established organisations that expect one person to manage complexity across discovery, stakeholder alignment, and decision progression.

My background spans SaaS, services, enterprise IT, and regulated markets, including complex procurement and multi-stakeholder buying processes. I have worked in both lean, sometimes often scrappy teams and well resourced environments with full tech stacks.

The approach focuses on commercial control. Clear ownership of next steps, cost of inaction framing, stakeholder sequencing, and decision risk management keep effort directed at opportunities that can convert, rather than activity that looks busy but goes nowhere.

I use AI selectively within commercial work to support analysis and decision quality, not to replace judgement. Diagnostic tools are used to surface risk early and sharpen discovery in live deals.

Open to full time commercial roles in B2B Sales: SaaS or services. 
Also open to short-term, clearly defined commercial engagements where experienced judgement is required.

Based in Glasgow. Open to remote or hybrid roles.

Healthtech companies can see commercial progress with the NHS long before adoption is actually possible.
The product fits.
Clinicians are positive.
The language sounds right.

“Aligned with national priorities.”
“Should reduce admin burden.”
“Needs to be socialised internally.”

You are asked for pricing. Then an implementation outline. Case studies.

But no one will name who owns the decision.
No approval path is clear.
No launch date is set.
Success Plan?  What's that?
At that point, the risk is not rejection.

It is carrying the opportunity as real and planning around it.

Forecasts stretch.
Hiring decisions pause and Investor updates get uncomfortable.

This is where many early healthtech teams lose time without realising it.

I have spent over 20 years working across SaaS, services, and regulated environments, with repeated exposure to public sector adoption including the NHS.

I have built a diagnostic engine to test whether an opportunity is actually capable of being adopted.
It is quick to run and easy to use.
The engine will give you a clear call on whether to proceed, reframe, or stop.

The engine is free.
Link is in the comments.

#healthtech #sales #gtm #gpt #ai

Stephen Sherry

💼 I manage the full sales cycle, building relationships, negotiating contracts, and keeping delivery on track across SaaS, services, and regulated markets.I work best where clarity, consistency, and delivery make the difference between progress and drift.⚡ How I work: curious, focused and always learning whilst being results focused.I take a solution-focused approach, using a problem enablement mindset to understand buyer challenges and shape clear, practical responses. I keep my skills and industry knowledge fresh through ongoing study of buyer behaviour, messaging, research and go to market models.🔍 Sales delivery: experienced in winning new business, renewing contracts, and expanding accounts.Confident in managing stakeholder discussions, negotiating terms, and guiding agreements from first contact through to close.🤝 Experience: SaaS, enterprise IT, and service based environments. Built partnerships, supported funded projects, and turned first time buyers into repeat clients.  Achieved 6 to 7 figure quotas.Skilled at translating technical products into straightforward commercial value.🧭 Approach: steady, curious, and consistent. I focus on clarity, progress, and the detail that keeps deals and relationships moving.Key strengths• Full cycle B2B sales (SME to enterprise)• Solution focused, problem enablement approach• Pipeline creation and relationship management• NHS and public sector experience• Renewal and retention strategy• Stakeholder engagement and deal control• Bid and grant authorship📍 Based in Glasgow📌 Open to: full-time sales roles, as well as paid advisory work.

Introduction to Prompt Engineering for Generative AI

Prompt Engineering: How To Talk To The AIs

Build Your Admin Career on Salesforce (Trailmix)

Business Administration Specialist SuperBadge

Certified Customer Success Manager (CCSM) Level 1

Customer Success Expert 

Customer Success Manager Advanced Professional

Customer Success Manager Certified Professional

Empathy for Sales Professionals

Business Transformation With Google Cloud

Google Cloud Product Fundamentals

Customer Success Consultant

Customer Success Specialist

Learning Slack

Trello Essential Training

Design Thinking: Customer Experience

Key Account Management

Customer Success Manager 101: Foundations to your CSM career

Excel Essential Training (Office 365)

Learning Cloud Computing: Core Concepts

Focus areas
✅ Helping early-stage teams structure buyer journeys and sales assets
✅ Advisory across NHS, public sector, and B2B SaaS markets
✅ Creating clarity in deal cycles: discovery, multithreading, negotiation

Founder

Led NHS partner engagement and commercial delivery across digital health, prevention and population wellbeing initiatives. Oversaw full-cycle relationship management, procurement alignment and outcome-focused service rollout.

✅ Secured NHS Service Contracts totalling six figures in less than 12 months
✅ Led onboarding, implementation and outcome reporting across funded programmes
✅ Created GTM assets including funding guides, sales decks and internal comms frameworks
✅ Co-hosted NHS workshop and engagement event for clinical and operational stakeholders
✅ Contributed to national bids, service model planning and delivery oversight

I worked across GTM, Sales, and delivery to convert commercial intent into partner-aligned execution in politically sensitive, multi-stakeholder environments.

Partnerships & Commercial Lead (NHS Focus)

Joined an early-stage healthtech company to drive outbound pipeline generation and support commercial traction in UK healthcare and recruitment markets.

✅ Closed a multi-stage SaaS contract via cold outbound 
✅ Created discovery-first Sales Engagement Framework
✅ Delivered full-cycle SaaS sales including outbound, qualification, demo, stakeholder management and contract close
✅ Built persona-specific outbound messaging across email, phone and LinkedIn

Business Development Manager (SaaS)

Hired to generate 100 per cent new business for an established commercial insurance brokerage. Operated independently with no CRM, sales tools or go-to-market support: only a mobile phone, a spreadsheet and self-sourced research. Reported directly to the company directors.

✅ Built a £400,000 pipeline through outbound prospecting and cold-start sales
✅ On track to exceed annual gross profit target
✅ Opened new accounts across charity, religious and commercial sectors with a focus on long-term client value

Demonstrated the ability to create a pipeline from zero, manage full-cycle deals in a regulated market and deliver measurable commercial growth with direct senior accountability.

New Business Account Executive

Explored a solo consultancy supporting individuals with family history research. Built online presence, delivered research projects, and managed client relationships on a project basis.

Highlights

Researched historical records and genealogy cases for individuals and families

Developed branded online content and inbound demand generation

Scoped and managed research projects from start to finish

Founder: Family History Researcher

Managed personal properties and was a registered private landlord.

Coordinated letting, maintenance, and compliance

Oversaw budgets and contractor relationships

Private Landlord/Property Developer

Founded a consultancy providing commercial support to small business owners. Focused on building practical sales processes, improving conversion, and strengthening retention.

✅ Designed and delivered sales workflows and pipeline systems tailored to small business needs
✅ Supported clients to increase turnover and improve customer retention through clearer sales structures
✅ Provided mentoring, training, and hands-on commercial guidance from audit through to roll-out

This work deepened my understanding of the challenges early-stage businesses face when scaling with limited resources, and reinforced my ability to align commercial ideas with operational delivery.

Short-term commercial role in the certification and compliance sector, focused on business development operations and internal service improvement.

✅ Managed client-facing certification processes across multiple sectors
✅ Contributed to improvements in first-line support protocols and service workflows

Business Development Consultant

Owned commercial sales across SME, NHS, government and enterprise accounts. Full-cycle responsibility for services, renewals and partner-led expansion.

✅ Consistently exceeded quotas across multiple years, managing targets up to $1m+ annually
✅ Delivered up to 152% quota attainment in renewals and account growth
✅ Improved account margins by 15% within six months across enterprise clients
✅ Managed partner and alliance relationships for joint solution selling
✅ Led forecasting and pipeline reviews with senior leadership across public and private sectors
✅ Rated ' Exceptional Performer' in my first year.

Senior Account Manager:  SME, Public Sector and Global Enterprise

Business Development | SaaS, Services & Enterprise Sales | Partnerships, Renewals & Full-Cycle Growth

Serving as Interim Chair to support the formalisation and future governance of a Residents Association representing over 800 homes in Woodilee Village Estate.

Responsible for helping coordinate resident engagement, define founding objectives, and prepare structural and legal frameworks to transition the community into an officially recognised Association.

This role reflects my interest in community-led governance, stakeholder alignment, and operational clarity — values that also inform my professional work.

Commercial Lead | Full-Cycle B2B Sales | Open To New Roles

January is when doing nothing starts to show up in the numbers.

Founder led sales runs longer than planned.

Deals stay open because no one has time to pressure test them properly.

Forecasts wobble because progress is mistaken for a decision.

Weeks pass while cash does not.

Hiring a full-time commercial lead feels too early or too expensive.

So sales keeps running as it is.
Busy and familiar, but not built to scale.

That gap is where credibility, time and money leak.

This month I am offering short term advisory support for Founders who need clear commercial judgement without committing to FTE.

I have spent over 20 years owning full sales cycles across SaaS, services, and regulated markets.

Building pipeline from zero.

Closing large deals up to £1miilion

Navigating complex procurement.

Turning early traction into repeatable revenue.

Working with me is practical.

I look at how your sales process actually runs today.

I review live opportunities.

I test discovery and qualification.

I call early what is worth backing and what is not.

The outcome?

Fewer false bets.

Less wasted time.

Clearer decisions you can scale on.

If you want clarity before more deals slip, message me.

#startups #saas #b2b #sales

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