Beetroot

B2B Sales / Marketing / Brand / Employer Brand
Building a new global sales and marketing organization and process across both Inbound and Outbound.

Chief Growth Officer / Business Development and Marketing

Chief Marketing Officer

Responsible for evolving Beetroot's brand, values, and promoting marketing collaboration across the Beetroot ecosystem.

Group Brand Manager + more

Helped scale Beetroot from 30 to 500+ people. Strong tech ecosystem that helps clients solve their software and staffing needs by managing each step in the tech mastery process - from education to sustainable development services.

When I joined Beetroot, on-location in Ukraine, my role was to build Beetroot and Beetroot Academy's marketing, PR/communication, and employer brand, and to design a marketing process that fit both organizations' needs at the time. I have, over the course of the years, built multiple autonomous marketing teams inside of the Beetroot Ecosystem.

Senior Marketing Manager

Skyresponse AB

Consultant engagement on behalf of Beetroot to support Skyresponse with marketing and communication. Skyresponse is an innovative cloud/IoT solution for alarm management.

Marketing Strategy Consultant

Rebtel

• Global social media and CRM
• Agency sourcing for different target markets in North America and worldwide, with a content marketing focus
• Focus on rebranding Rebtel from a traditional brand to an aspirational life-brand with real values

Head of Social Media & CRM

Samsung Electronics

• Marketing - Highly integral in digital/online marketing and traditional marketing processes, including media buying, market profiling/segmentation, and content planning. Marketing certification within Samsung's global education framework.
• Strategy - Social media strategic lead for Nordic territories, heading up four teams of social specialists and community managers. 
• Project and Campaign Management - Multi-million dollar budgeting, coordination and driving of online content  marketing campaigns across region for all Samsung Electronics product categories.
• CRM - E-mail deployments/campaigns, life-cycle triggers, customer loyalty programs across Nordics, A/B testing (within DM & on web w/ Optimizely), push messaging and more.
• Documented success - Top 3 Facebook brand across Nordics, 100% social contact response rate, incredibly high and consistent fan engagement rates.
--- 

"Samsung has demonstrated the advantage of a metrics powered digital and social strategy rocketing from 8 million to 25 million fans during 2013, to reach the No.1 brand in Europe."​ Source: http://www.socialbakers.com/blog/1944-samsung-reaches-25m-facebook-fans-becomes-no-1-brand-in-europe

Head of Social Marketing & CRM, Nordics

Head of Social Marketing, Nordics

Electronic Arts

•	Analytics-driven global head of community and consumer experience for portfolio of freemium titles. 
•	Played an integrated role in publishing executive team, working closely with sales, business intelligence, CRM, online marketing and affiliate publishing functions. 
•	Recruited and managed global team of 6 Community Managers w/ respective teams. In total leading ~15 community specialists.
•	Enhanced social media presence, established vision, strategies, processes, tools, analytics and reporting. 
•	Increased average social engagement per player by 500% over the course of 2012.
•	Direct and dotted line reports in Sweden, USA, Canada, Brazil, Germany, Poland and Russia.
•	Our team collaborated to build a long-term, diverse portfolio of games worldwide. We pursued a variety of genres; Dawngate (MOBA), Battlefield Heroes + Play4Free (FPS), C&C Tiberium Alliances + Lord of Ultima (Strategy)
•	Responsible for internal newsletters (for what it's worth!).

Senior Social Media, Community, and Customer Experience Manager

Trion Worlds, Inc.

•	Part of European founding team; Head of Social and Community for game portfolio in Europe; highly integrated in business operations and online marketing. 
•	Planned and executed community events and social coverage at exhibitions (such as Gamescom, Eurogamer Expo).
•	Recruited team of Country Community Managers, built best practices, European community strategy and European social media channels.
•	Managed community management agency relationship (Two Pi Team) and work orders.
•	Rift (MMORPG), End of Nations (MMORTS)

Head of Community, Europe

NCSOFT

•	European English markets Community Manager across all NCsoft titles.
•	Evolution of responsibilities, starting from specialist/coordinator to eventually build a team.
•	Managed EU/EN community team and strategy. Interacted with our game portfolio's players, created content marketing and communication plans, built social media processes, working closely with marketing, studio and production team.
•	Participated at events such as Gamescom each year, focusing on building real-life player engagement and game affinity.

Community Manager, Europe

Online Community Representative

Community Coordinator

The Aion Librarian (Aionlib.com)

I founded and ran a top ranking fansite for the NCsoft Massively Multiplayer Online Roleplaying Game Aion.

Founder & Editor in Chief

Försvarsmakten (Swedish Armed Forces)

Telecommunications Technician

🌍 Are you aware of the 2024 sustainability reporting legislation in EU? Do you want to replace crappy providers with sustainable providers? Do you want to know that these partners actually share your sense of ethics?

👨‍💻 Do you want to move towards lower costs in R&D, content management, and other tech? 

🧙 Are you worried that your teams aren't cutting edge anymore?

We can chat about all of those and other fun stuff - put Beetroot【software development house in 🇧🇬 🇻🇳 🇺🇦 🇵🇱 🇸🇪, tech upskilling academy, Ukraine charity fund】in your bookmarks, and let's get back to this when the time is right for you.

Taplio

Sebastian Streiffert's Linkedin Analytics

Sebastian Streiffert

What is Sebastian talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Sebastian Streiffert's Linkedin Analytics

Sebastian Streiffert

What is Sebastian talking about?

Want to drive more opportunities from LinkedIn?

Sebastian Streiffert's Linkedin Analytics