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Highly accomplished, inspiring company leader and digital-forward B2C/B2B integrated marketing pro with diverse blue-chip brand experience and success as a marketing department head, agency account and strategy leader, and new business director. I bring an exceptional strategic foundation...flair for identifying innovative ideas and integrated marketing solutions that build brands and deliver results...and passion for driving growth through thought leadership, customer experience & digital transformation initiatives, cross-functional collaboration, and building/leading high-performing teams. Experience spans brand strategy, positioning & brand-storytelling, advertising, persona development, customer journeys, e-commerce/web marketing, full funnel digital/performance marketing, social/influencer marketing, data analytics, demand and lead generation, content marketing, sales enablement, consumer promotion, shopper marketing, direct, CRM/loyalty, event/experiential/conference marketing, media planning & buying, corporate/internal/investor communications/PR. Currently lead the marketing organization for School Specialty LLC, a $700MM company in the education space. Helped launch new brands, grow established brands, and re-stage mature brands for start-ups, mid-market enterprises and Fortune 500 companies: American Express, Circuit City, Frito-Lay, KitchenAid, Kraft Heinz, General Mills, Lettuce Entertain You Enterprises, Levolor, Mattel, Mayo Clinic, Mead Johnson, Naturalizer, Office Depot, Qwest Communications, RadioShack, Ralston Purina, School Specialty, SC Johnson, Sears, Select Resources International, Sony, Square, Tribune, University of Illinois, Valspar, Veria Living, Whirlpool. Helped pitch and win millions in business revenue across diverse industries: AAA, American Family Insurance, Bel Brands, Bibby Financial Services, Brookfield Zoo, Chicago Cubs, Citi, Discover Card, Dow, EA Games, Fellowes, KFC, KitchenAid, Kraft, Levolor, MoneyGram, Motorola, Optimum Nutrition, PocketCard, Prevent Blindness America, Sears, Sprint, Van Kampen, Walmart, Whirlpool. Experience in supporting local, national and global brands across industries, including: retail, CPG, appliances, durables, fashion, luxury, home decor, media & publishing, technology/electronics/IoT, kid/teen marketing, toys, restaurant, education, financial services/insurance, healthcare. Shopper expertise across grocery, mass merchandise, home improvement, department, office, electronics and specialty/independent channels. Honored to receive P2PI Women of Excellence Award for Leadership.
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