Key Design Studio at KeyBank

It's rewarding knowing that I'm working in the world's most important industry - Finance, in that industry's most defining moment for how they will survive in the future, in the department that can pave that way.

Design Operations Manager

KeyBank

Creative Operations Manager

Brave Little Beast

Content Director & Producer

M Creative

Head of Project Management & Production

MullenLowe U.S.

Director of Project Management

Project Management Supervisor

Speedpro Imaging

Project Manager

D&K Fresh Start

Website Redesign, Direct Mail Program, Business Plan Development, Hiring, Staffing, Managing Finances, Developing Processes, Project Coordination/Scheduling & Marketing.

Director of Marketing and Operations

Lowe's Home Improvement

Manage vendor created packaging of Lowe's proprietary brands through the approval process.

Scheduling & Trafficking - Packaging Design

BB&T

•	Created and implemented an enterprise-wide photography purchasing and cataloging system. This resulted in legal compliance, increased efficiency, controlled spending and reduced costs by more than 25%.

•	Automated the process for accepting and fulfilling custom marketing requests from 35 regions. This reduced spending, increased efficiency and supported a five-fold increase of requests.

•	Established a web-based flyer program that resulted in a streamlined printing process, better quality control, quick adherence to legal and compliance changes and saved $2,000 per month on average.

•	Developed and expanded a bank-wide merchandising/point of sale program that included collateral and display materials for 1,500 branches. This successfully increased awareness of products and services to employees and clients.

•	Developed signage strategy for the Washington, DC regional area to improve branch awareness.

•	Improved affiliate marketing program, leading to sales of approximately 400 new accounts in 2008 and increased retention over prior year sales.

•	Researched untapped segments and created proposals for executive management leading to new cooperative marketing program with Food Lion.

•	Promoted marketing programs through presentations, public speaking and one-on-one discussions at conferences, trade shows and other events.

•	Managed cooperative partnership and events with Radio Disney leading to increased brand awareness and loyalty.

•	Created multi-media communications leading to rapid adoption of a new customer service system.

AVP, Corporate Marketing Specialist

Managed Merchandising Program for 1,500 branches
Created digital ordering processes for Ads and other Marketing Materials

Advertising Specialist

National City Bank

Assistant Branch Manager

Highly collaborative and self-starting manager of people, workflow, and processes with agency experience, video production, print production, and corporate marketing. Builder of relationships, creator of people-first processes, and perpetually focused on process improvement. Always ready to tackle new challenges and build successes within a creative environment.

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Stacey Layne

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