Build a Dream

- Lead the development and implementation of data-driven public engagement strategies that enhance Build a Dream's visibility, outreach, and reputation.
- Build and nurture relationships with key stakeholders, including government ministries, the media, industry associations, and sector stakeholders.
- Manage grant reporting requirements, ensuring compliance and effective communication of impact and outcomes to funders.

Marketing And Public Relations Specialist

Click of the Pen

With nearly 15 years of wide-ranging experience in public affairs advocacy and marketing in government and employment consulting in the not-for-profit sector, I know the importance of delivering the right message, to the right people, at the right time. 

Services to help you stand out from the crowd:
- Custom Resume and Cover Letter Writing
- LinkedIn Optimization
- Interview Preparation
- Content Creation
- Career Development Coaching

Email stacey@clickofthepen.ca and let's get you HIRED!

Principal

Sussex Strategy Group

- Supported the tactical execution of large-scale national forestry advocacy campaign through a variety of mediums including social media, email marketing, content creation, and web. 
- Cultivated solid relationships with industry associations and key sector stakeholders to procure subject matter experts for podcast “Canadian Forestry Can Save The World” and social media content.

Senior Associate - Digital & Creative

Government of Canada

Strategic Communications Advisor at Natural Resources Canada (2023)
- Wrote strategic communications products for Ministerial events and announcements such as scenario notes, key messages, media lines, media advisories, Q&As, and press releases related to international files, sustainable jobs, strategic policy, and innovation.
Key accomplishment:
- Contributed to the development of Ministerial communications products for POTUS visit March 2023.

Senior Strategic Communications Advisor at Statistics Canada (2022 - 2023)
- Advised senior management on effective communications strategies to implement the Disaggregated Data Action Plan (DDAP) program that would address systemic barriers facing women, Indigenous peoples, racialized groups and people living with disabilities.
Key accomplishment:
- Collaborated with Women & Gender Equality (WAGE) to lead Statistics Canada's communications strategy for Women's History Month 2022 and International Women's Day 2023.

Marketing Advisor at Natural Resources Canada (2020 - 2022)
- Directed data-driven communications strategies for the Canadian Forest Service: oversaw project implementation, identified risks and mitigation strategies, and ensured key milestones and KPI’s were achieved.
- Partnered with in-house creative, web, social media teams, and external agencies and media vendors to produce impactful communications campaigns, on time and within budget.
- Generated analytics reports on key digital marketing activities that delivered insights and actionable outcomes for stakeholders.
Key accomplishments:
- 2021 CPS Recognition Award for project management of 2 Billion Trees program launch: the development of launch video, web and social media content, and creation of program branding.
- 2021 Communications and Portfolio Recognition Award (CPS) for project management of inaugural 2021 State of Mass Timber Report.

Senior Communications Advisor

spark*advocacy

- Led the strategy development, tactical implementation, and evaluation of full-scale communications, marketing, and advocacy plans that targeted industry associations, government, media, and the Canadian public.

Key accomplishments:
- Oversaw national advocacy campaign to raise awareness of Canada’s green jobs sector. Through series of videos, infographics, 1-pagers, microsite, and social and digital ads expanded client’s online presence by 12.5x (from 485 to 6,044 followers) post-campaign.
- Collaborated with Canadian Council for Refugees, Amnesty International, and Canadian Association of Refugee Lawyers to oversee national campaign #RefugeesWelcome. Tactics included microsite, email/letter writing campaign, social media shareables, and series of compelling videos.

Marketing & Advertising Account Director

Innovation, Science and Economic Development / Innovation, Sciences et Développement économique

- Developed stakeholder relationships with immigrant-serving and Indigenous-led agencies to implement terms and conditions and Treasury Board directives for multi-year contribution agreements.
- Created program communication materials: wrote web content, news releases, backgrounders, briefing notes, key messages & Q&As.

Key accomplishment: 
- Made recommendations to Minister’s office for 12 of 50 projects funded by the Digital Literacy Exchange Program which delivered digital literacy training to newcomers and Indigenous peoples.

Program Officer

Global Affairs Canada | Affaires mondiales Canada

- Produced media summaries, analysis, and briefing materials for Minister’s office that highlighted key events such as the creation of the Gender Equality Advisory Council (GEAC) during Canada’s G7 presidency, and trends in Canada – US relations during CUSMA (NAFTA) renegotiations in 2017.
- Raised awareness on GAC’s Eyes Abroad public-facing website and social media channels of Canada’s Feminist International Assistance Policy and new focus on SDG 5 – achieving gender equality.

Key accomplishment: 
- Advised Missions on best practices to strengthen local and regional digital campaigns including #FacesForEquality – a celebration of human rights advocates in Latin America and the Caribbean, #IWD2018, and World Press Freedom Day 2018.

Communications Officer

Achēv

- Designed and implemented evidence-based programming and provided employment counsel to over 300 Internationally Educated Professionals.
- Developed training manual and spear-headed an innovative on-boarding process for six Employment Consultants that reduced new consultant training time from three months to one month in project’s first two fiscal years.

Key accomplishment: With the absence of a social media strategy, contributed to the establishment of an integrated marketing plan for web and social media, and met project deliverables on time, within budget, and at the required level of quality.
o	Established online community; grew website audience and Facebook reach to over 64K.
o	Wrote and executed email marketing campaigns and monthly blog posts for WordPress website.
o	Leveraged key influencers and secured 12 partners in 2017; launched podcasts with stakeholders.

Senior Consultant

Senate of Canada | Sénat du Canada

Senator's Assistant

Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada

Case Analyst

Award-winning project manager with nearly 15 years of wide-ranging client-centered experience in government and not-for-profit sector.
- Significant knowledge and experience in creating and executing data-driven communications strategies, and brand & content marketing campaigns.
- Strong relationship builder; collaborates across all seniority levels to get buy-in and support for projects from diverse stakeholders.

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