Lighthouse Labs

Growth Marketing Manager

Nykaa

Associate Marketing Manager

Quicko

Helped the team scale up for the next e-grocery unicorn in Australia

Growth Consultant

akeed delivery

Helped the Oman's first food delivery application solve for Retention.
Also helped with the integration for the most complete and capable platform for mobile growth teams i.e. Clevertap.

Marketing Strategy Consultant

Blinkit

• Supervised the Customer Lifecycle Team to develop retention strategies, tactics, develop campaigns to increase customer engagement, retention & expansion
• Drove user conversion across platforms by performing A/B testing, cost optimization and user health metric analysis, boosting the conversion rate by 10%
• Improved core business metrics with personalized and strategized targeting, increasing the growth of month-to- month carts by 18% and user retention by 16%
• Created marketing calendars & 360° campaigns across all channels, helping categories grow more than 12% each quarter
• Developed media briefs to design targeted and price-led offers for activating users, reducing the re-engagement cost significantly from 12% to <1%
• Worked with product, tech & brand team for conceptualizing, branding and launching the biggest online grocery sale property 'The Grofers Grand Orange Bag Days'
• Monitored delivery management and performance of communications sent via various marketing tools such as CleverTap, MoEngage, Solution Infinity etc.

Deputy Marketing Manager - Consumer Lifecycle

Responsible for improving business metrics (DAUs, Carts, Retention, GMV) and contributing to business growth.

•Automated at least 75% of app assets and communication channels, increasing efficiency and reducing the manual labour time by 4 hours a day
• Pursued complex national deals with Bank & Wallet company partners such as ICICI, HDFC, Kotak, Paytm, Mobikwik, Google Pay, etc.
• Addressed user anxieties based on customer insights and personalized the user experience through on and off app marketing communication channels such as emailer, SMS, push notifications, and app assets
• Strategized the monthly Grofers Housefull sale and established the campaign as a long-term marketing property, cultivating more than 30% of the overall GMV every year
• Work closely with the Brand team to plan ATL at a city level to increase brand awareness

Assistant Marketing Manager

Designed and implemented long-term customer engagement initiatives to activate the users and increase their stickiness on the platform, deriving more than 20% contribution in overall company’s targeted revenue
• Integrated CRM with the Customer retention campaigns and successfully trained 20+ employees, increasing the retention rate by more than 10%
• Built brand proposition across platforms – app, mobile web & website for the new user cohort by driving end-toend on-app interventions
• Developed process improvement strategy at customer engagement level and built processes to allow agents to proactively deal with customer needs and on how to improve CSAT and brand value
• Led the CRM training and quality department along with the Retention Team to ensure best experience

Senior Marketing Associate

Marketing Associate

Hindu College, Univeristy of Delhi

2014-2015: As President (Ibtida)
2013-2014: As convener (Ibtida)
2012-2013: As member (Ibtida)

* Three years (2012-2015) of Professional Theatre experience in Ibtida- the dramatics society of Hindu College founded by Imtiaz Ali (Bollywood Director)
* Performed and Directed the stage and street plays at/for organizations and institutions like NSD, India Habitat center, Sahitya Kala, AIIMS, IIT Kanpur, IIT-Delhi, BITS, Worlds Lung Foundation, DU, IIM-Ahm, IIMC and IIM-Bombay etc. & thereby performing at more than 100 places.

President: Ibtida, the dramatics society of Hindu College

A Marketing professional with 8+ years of experience working across geographies (India, Oman & Australia) in the E-commerce and Retail industries. Passionate about Retention, CRM, Growth marketing and Brand management with a key focus on end-to-end campaign planning, customer lifecycle management, user retention, engagement and product marketing.

Moved to a new country (Canada) in 2022 and started working as a Growth Marketing Manager @ Lighthouse Labs!

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