Stan Madrid's Linkedin Analytics

Visionary marketing executive with a demonstrated history of strategic team development and growth in national and international business, sports, public sector and CPG arenas. Skilled in Leadership, Management, Marketing Strategy, Consumer Engagement, Brand Management, and Digital & Social Media Marketing. Committed marketing professional with an MBA and Masters in Communications. ACCOMPLISHMENTS • Pioneered development and execution of digital and social media initiatives that amplified brand messaging, increased consumer engagement by +30%, and drove double digit sales growth • Drove cross-functional collaboration with sales leadership to strategically optimize marketing investments and generate targeted ROI • Spearheaded the negotiation of multi-million dollar event activations across major metro markets, as well as the leveraging of activation sponsorships • Developed strategic sales and marketing plans, architecting brand roadmap, resulting in 33% revenue growth for a beverage company • Negotiated and maximized strategic brand partnerships across multiple business channels to deliver extraordinary brand growth • Directed the development of strategic marketing plans, PR and communications around new product innovation launches • Coached, guided and developed regional marketing teams of up to 25+ members • Assisted in the creation and execution of program initiatives leveraging professional and amateur athletes across media and digital platforms • Served as national liaison with international HQ to drive global marketing program innovation, development and alignment • Provided management and oversight of annual budgets up to $35 million • Managed external agency partners in PR, creative and media to craft and implement effective and unique brand building, storytelling and consumer engagement initiatives