Nikon Instruments Inc.

On June 1, 2012 my job function changed and I became a Senior Advisor assisting the CEO and President on special projects and helping to support Nikon Instruments in the Asia market to grow sales staff experience, provide sales training aids and help build  market share in this growing area.

Senior Advisor

Directs all aspects of Bioscience Instruments Global Training and Education programs and our Learning Management System for e-Learning.  Supporting Nikon Instruments Sales and Product / Marketing Divisions in ensuring Instrument Sales employees and representatives are knowledgable in all aspects of all products and applications while providing exceptional and professional solutions to our end users.  Produced, built and managed "state of the art" Learning Management System (LMS) for use by sales and admin teams for product, sales and operations training.
         •	Chose vendor and tools
         •	Built LMS system and populated with training courses.
         •	Support, manage and maintain 330 uses in 22 countries.
         •	Provide proficiency testing and analysis system.
         •	Developed onboarding and sales training process
         •	Improved sales team’s technical / sales knowledge 20% or one level up overall.

V.P. Global Training and Education

Promoted to Vice President  Microscopy Product / Marketing Division.  Providing Nikon with long and short-range marketing strategy and programs to ensure the growth and expansion of the company's business, products and services.   As VP,  expanded the role in Nikon's Microscopy division ensuring the profit growth and sales / market share expansion of the company business by developing new market initiatives / issues, defining business opportunities and technology requirements. Our team works directly with Nikon Corporation's planning and engineering staff in all aspects of new product releases, forecasting and customer technical and applications support. 
http://www.nikoninstruments.com/News/US-News/Nikon-Promotes-Stan-Schwartz-to-Vice-President-Microscopy-Division 
         •	Directed all aspects of product development and marketing
         •	Managed team that worked closely with designers and planners to produce 5 major new product lines 
         •	Achieved top market share in the major core product lines
         •	Consistently achieved sales budget, GP, Inventory targets each year.

V.P. Microscopy Product and Marketing Division

Nikon Instruments Inc

Nikon Instruments Inc. becomes an independent in-house company within Nikon Corp.  Promoted to Division Manager of the new Microscopy Products and Marketing Division incompassing both the Bioscience and Industrial products and assume all responsibility for product development and marketing.  Provided Nikon with long and short-range marketing strategy and programs to ensure the growth and expansion of the company's business, products and services.  Sales functions are moved to the Microscopy Sales Division.
         •	Established major communications and marketing websites for customers and sales team interactions 
         •	See  www.nikoninstruments.com  www.microscopyu.com  www.nikonsmallworld.com   
         •	Established world-wide program of Nikon Imaging Centers   www.nikonimagingcenters.com 
         •	Developed and directed world–wide product launch processes 
         •	Consistently achieved sales budget, GP, and Inventory targets each year.

Division Manager Microscopy Products and Marketing Division

Nikon Inc.

Assumed P&L authority for the BioScience Department along with all responsibility for Sales and Marketing of BioScience Products in the USA and Latin America.

Department Manager BioScience Department

Remained the Assistant Manager of the Biomedical department as well as added duties to manage the newly created Confocal Products area.  Developed the confocal sales team and added new revolutionary confocal products such as fluorescencce spinning disk and real time video rate laser based confocal products to Nikon's extensive microscopy line.

Assistant Department Manager and Confocal Products Manager

Moved to Nikon's headquarters office to assume the position of Assistant Manager Biomedical Instruments  performing sales and marketing activities for dealer and direct sales.  Instituted and supported sales budgets, dealer purchasing plans, new product launches and training programs and unit / market share reporting and analysis.

Assistant Manager Biomedical Department

Covered the South Texas territory selling Nikon Instruments microscopy products directly to end users in both the Biomedical and Industrial markets.  Covered the Texas Medical Center and associated 4 universities as well as over 65 research and clinical accounts.  Brought Nikon to top market share position  in my region and exceeded sales goals every year.

Field Sales Technical Representative

Olympus, Reichert and Aus Jena Microscope Dealer

Sales of Olympus, Reichert and Aus Jena microscopes to research, industrial and clinical accounts. Covered Houston area and the Texas Medical Center.

Field Sales Representative

Redken Laboratories

Medical Technologist performing hair, skin and blood analysis for structure, composition  and trace mineral analysis. Supported developement, use and training in the use of scientific methods for cosmetic product development, use and application. Expert witness in hair and fiber identification, disease and genetic traits. Expert microscopist in polarized light microscopy.

Research Microscopist

35 + years in the light microscopy industry from bench microscopist in clinical and research microscopy to leading sales and product development  / management for a major microscopy instrumentation company.  Experience in all aspects of the light microscopy industry, from field sales, product management, new product launchs, product development, marketing and advertising, Trade shows and exhibits, Training and support, operations, service, P&L budgets, Mergers and Acquisitions, contracts and licensing and business diversification.

Initiated projects in modernizing the sales process; concentrating on sales methodology and "Best Practices";  producing "Onboarding" program and advising on Nikon's Learning Management System (LMS) and e-Learning initiatives.

Specialties: Future technologies as related to new systems microscopy applications and products, involving confocal, lasers, super resolution, digital imaging, detectors, automation and new optics directions.   Production tools associated with  e-Learning management, educational course production and sales training.

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