OHLA Shanghai Trading Ltd

Founded in 2019 by an ex Alibaba executive, OHLA operates online friends and family sales dedicated to employees of prominent firms (Tesla - FEDEX - St Gobain etc) and in cooperation with several beauty and cosmetics groups.

Business Advisor

China Sesame Rep

Design and implementation of diverse China market entry strategies for medium size companies in the F&B and home care business. 
Strategy work: Implementation of complete market entry strategy, including product and price positioning, customer segmentation, potential partner identification and filtering, recommendations on the route to market. 

Operational work: Selection of business partners among the top 25 F&B importers in China, negotiations of conditions and terms, implementation of business plan (launch, negotiation with retailers, etc), management of daily business operations.

Short term missions: Punctual brand representation, negotiation, organization of brand presence on Fairs. 

My clients and suppliers: Leading players in their industry in retail food, food service, home care, including Jacquet Brossard, Naturalim, Cristaline, Bastide SAS - La Promenade, Comtes de Provence, Léa Nature Ekibio, Aromatech, Leocrema.
My partners: Orient Rainbow, Good Profit, Advent

China market consultant, founder

Harris Briochin - China Sesame Rep

Act as the brand representative for Briochin in China, Taiwan and Hong Kong. The mission includes:
Management the business relationships with the Key Accounts (international retailers).
Building of the distribution network (identification of the distributors, negotiation and animation of the network). 
Adjustment of the brand portfolio and development of new references fitting the local needs.

Achievements: Built the distribution network in China and Taiwan, development of several large size key accounts.

Greater China Brand Consultant

InterChina Consulting

Conduct and participate to more than 10 strategy projects:
Project types: Market entry, growth opportunity, product positioning and portfolio restructuring.
Sectors: Focus on FMCG industry (including food ingredients, food service), and on automotive industry (tier-1 and tier-2 suppliers). 
Analytical Skills :

- OPPORTUNITY ASSESSMENT: Definition of a market potential (historical and forecasts) through analysis of the key market players (clients, competitors, distributors), definition of challenges, opportunities and Key Success Factor. 
- ENTRY MODEL: Analysis of different market entry models (WFOE, JVs, acquisition) and prioritization based on market analysis and competition benchmark. In the case of non organic growth, identification and evaluation of potential targets. 
-SALES STRATEGY: Analysis of the existing and potential client database and identification of customer targets. Definition of the customer approach (direct sales, distribution), identification and evaluation of distributors, design of action plan (resources, timing).
-LOBBYING STRATEGY: Mapping of the decision maker(s) in a Chinese organization and recommendations to better reach them and build an effective communication channel with them.

Senior Manager, Strategy Consulting

Sauermann China

Management:
-      Management of a 40 person team including factory, Purchasing Department, QC and R&D Department    
                  Sales:
-	Follow-up of Asian OEM key-accounts, including international air conditioner manufacturing groups 
-	Development of Chinese distribution network
                        Achievements:
       -     Implementation of double-sourcing policy enabling to reduce raw materials stocks and dependency to suppliers
-      Reduced stocks by 20% through redefinition of minimum orders and delays with suppliers
-      Increase in production capacity by 70% through recruitment, implementation of overtime schedules and reorganization of production lines.

General Manager

Aromatech China

Management of a 15 person team, including purchasing, laboratory, Chinese sales team, production team
Developed international sales through strategic agreements with agents in Taiwan and Korea
Generated  new development deals with international accounts in Mainland China
Implemented HACCP system

Legrand China

Developed relations with international companies based in China
Developed cooperation with architecture companies
Creative comprehensive database of corporate clients
Organized presence of Legrand in several professional exhibitions

Sales Executive

Seasoned F&B and consumer care consultant with experience both on the operational side and on the strategy side. 
14 years in China working with a large panel of importers and retailers.
Fully competent to bring F&B and consumer goods brands to the APAC market (identification of the right partner, negotiation of conditions and terms, design and implementation of a business plan).
Advises several Asian ventures (consumer goods, electronic components) in their expansion strategy.

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