DISCLAIMER: Before you start reading, you should know I only LOOK like I have my shit together.

I'm a content writer and strategist and your favorite neurodivergent introvert, writing about #newsletters, #SEO, #blog, and overall #contentmarketing strategy for SaaS businesses (mostly HR, fintech, software dev).

I'm also an ex-teacher with the superpower to think in dos idiomas at the same tiempo.

I don’t believe in multitasking and being busy all the time, but freedom as the ultimate value. I’m a big fan of smart and organized work, insatiable curiosity, almost annoying enthusiasm, and constant learning. I thrive in chaos, probably thanks to all the ADHD traits I have (and try to get rid of).

Ever since I transitioned from teaching to content marketing in 2018, I’ve been successfully combining my teaching and writing talents to produce fantastic content in English and Spanish and achieve amazing results for my clients.

Results like reverting lost rankings and a huge decline in organic traffic after domain migration or growing a 210k+ highly engaged newsletter audience.

Happily living my purpose and motivating others to do the same - something that makes their eyes sparkle. Because... If it doesn’t make your eyes sparkle and your heart skip a beat, it’s not worth doing.

This mindset doesn’t come as a surprise since I’m an INFJ: Advocate. Here’s something you should know about us: "Much of how an Advocate measures their life hinges on being true to their purpose."

Last, but not least, I have an appropriate meme for every occasion.

PROFESSIONAL EXPERIENCE

• 7 years of (virtual) classroom experience: conversational and traditional courses, summer camps, intensive courses | Different teaching methods | Worked with both children and adults (English, Spanish, and German)

• 7+ years of in-house and freelance content writing and content management experience in several industries: finance, HR, data analytics, marketing, SaaS; across several languages

• Experience using: HubSpot, WordPress, Webflow, Braze, SendGrid, Ahrefs, Semrush, GSC

• Clients & bylines: Deel, Databox, Semrush, Grizzle, Scholarship Owl, Workshop Media, CFO Solution, HR World Adria, Mily Tech, HeartCount, Bright!Tax, Rippling, Lokalise, Freemius

You liked my analysis of Pipedrive's blog content, so I'm back with another one. This time, I'm talking about Freemius, where I had the opportunity to experience the content creation process firsthand for over a year.

One of the best ways to learn how to write top-quality content is to observe how the great ones do it. And Freemius does it well, sharing its unique POV and hard-earned authority fearlessly.

Before I start, kudos to Goran Mirkovic, Scott Murcott, Alisa Marković and the rest of the team for killin' it :)

Now, let's see what I believe Freemius absolutely nails in their content:

1. Founder-driven stories
They don't hide behind generic best practices you can find elsewhere. Instead, they bring real founders into the conversation, starting with their own, Vova Feldman 🔥. Their opinions are real-life experiences, not stories sanitized for marketing.

2. SME quotes that actually matter
None of the decorative soundbites, all of the quotes drive the article forward, add nuance, and show the reader the real trade-offs tech founders deal with.

3. Clarity over jargon, always
They take messy, emotionally loaded topics (tax compliance, FX losses, North Star OKRs, partnership failures…) and make them *stupidly* clear. You never leave a Freemius article thinking, "Wait, what??"

4. A narrative that keeps you reading
Every piece follows the same strong spine: Problem > insight > examples > frameworks > action > here’s how we help. Educational first, product second, and readers can feel that.

5. Real frameworks founders can actually use
Checklists, decision filters, steps... This is the kind of content people bookmark and come back to.

6. Messaging that speaks directly to indie makers
Whether you're making $1K or $30K/month, the tone stays the same: You may be small, but you're mighty. Your tools should respect that. This is a subtle, but surely powerful emotional anchor.

7. Case studies woven into the education
Instead of making you click away to read a separate case study, they integrate founder stories right into the article flow. That's what keeps the content human and grounded and adds credibility to their claims.

8. Clear differentiation without trash talk
No dramatic "others are bad, we are good" energy. You'll just find honest explanations of what trips founders up and where Freemius removes friction.

9. They solve real problems — not trend-chasing fluff
They've been there and done that because Freemius was built by makers, for makers. They know what actually keeps software makers up at night, and they don't shy away from difficult conversations.

If you're a SaaS company wondering what "good content" looks like, this is it: Founder-led, data-backed, painfully honest, and ridiculously useful.

Who should I cover next? I'll let you suggest your favorite brands in the comments!

(If you missed it, see my Pipedrive analysis in featured posts on my profile!)

#TAA30DayChallenge

Stefana Zarić

A mom with writing superpowers.

I don't believe in multitasking and being busy all the time. I believe in freedom as the ultimate value.

I'm a big fan of smart and organized work, insatiable curiosity, almost annoying enthusiasm, and constant learning.

Successfully combining my teaching and writing talents to produce fantastic content and achieve amazing results for my clients.

Happily living my purpose and motivating others to do the same - something that makes their eyes sparkle. Because... If it doesn't make your eyes sparkle and your heart skip a beat, it's not worth doing.

• Almost 9 years of classroom experience: conversational and traditional courses, summer camps, intensive courses | Different teaching methods | Worked with both children and adults (English, Spanish and German)

• 4+ years of in-house and freelance content writing and copywriting experience (SEO basics, email campaigns, e-books, a wide variety of articles, blog posts, tutorials, product reviews, social media posts, landing pages, and more)

• Clients: Deel, Databox, Grizzle, Scholarship Owl, Workshop Media, CFO Solution

• My portfolio: https://stefanazaric.contently.com

Freemius

Content, SEO, and Growth Marketing Specialist with over 11 years of experience helping B2B SaaS companies scale through content.

Head of Content at Freemius

Writing @Freemius ✍️| SaaSy content, strategy, and humor with an expired license

Founder @ Freemius | Payments, Subscriptions, and Tax for Software Makers

Content strategy for SaaS businesses | Newsletters, SEO, product-led content | HR, fintech, legal & compliance, software development, marketing & sales 🌟

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