Trustpoint.One

Vice President Marketing & Events

IPRO

Director of Integrated Marketing and Global Events

Responsible for leading a team of marketing professionals that develop and implement marketing programs, events, and campaigns to build brand and drive sales and through customer experiences.  
 
Conceptualize, strategize, plan and implement proven fundamental brand, direct, digital, and content marketing practices and seek ways to innovate with new ideas. Establish rapport, credibility, trust, and respect with peers, subordinates, media and creative agencies, and management across functions (e.g. media, marketing ops, PR/Social, creative, brand strategy, communications, and CRM). 

- Create Lead Generating and Thought Leadership Virtual Event Strategy and Theme supporting all business units and executed over 20 Events increasing New Names, MQL and SQL outcomes

- Envision, develop and align the organization around enterprise and category-specific integrated marketing plans. 

- Develop and implement initiatives and campaigns to improve the customer experience, differentiate the brand, and drive sales with content development strategy the content creation team, delivering customer stories, white papers, and case studies. 

- Analyze our businesses and the competition to develop insights to identify opportunities and threats and to help build successful marketing strategies and programs. 
  
- Manage marketing spend, including detailed recommendations, recaps, opportunities for the future and precise spending tracking.  Recommend opportunities with the greatest ROI that achieve business objectives.

Sr. Manager, Integrated Marketing & Events

Centric Software

Managed events for North America and Canada as well as all corporate facing events globally. Events included tradeshows, seminars, webinars, sales kickoff, presidents club, user events and CAB. Completed over 60 events per year while overachieving the annual Opps goal. 

Helped develop a process in the Americas for events that was soon rolled out globally as a standard.
Supported new business and sales, everything we did aligned with strategic and business objectives. Build both brand awareness and help generate leads which include those for new product introductions or launches into new markets through successful events.

Marketing Leads Over all Events: 965
Sales Opps Over all Events: 328

- Developed promotion plan including identify targets in CRM, building list in marketing automation, create campaigns and emails according to the operational guidelines.
- Event Program Management organizing all logistical aspects including research and booking venues, catering, arranging giveaways, satisfaction questionnaires, sales collaterals; pop up stands in the local languages. Manage all aspects including local suppliers while respecting budgets and setting deadlines.
- Oversee event and program happenings and act quickly to resolve problems or overlap.
- Evaluate event’s success and prepare ROI reports.

Events Marketing, Americas

AFS Technologies, Inc.

AFS Technologies (AFS) is a global provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. We serve more than 1,200 customers of all sizes, in more than 50 countries, with innovative and configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

*  Developed a successful RFP/RFI and proposal process globally, increasing the win rate from 8% to 25% year-over-year across all business units. 

*  Lead all global corporate and industry event efforts and slashed overall costs year-over-year by 15% while ensuring the continuation and enhancement of services. 

*  Developed templates for everyday business/sales decreasing the time spent on a single deal.

*  Developed visual assets in support of brand awareness and lead generation campaigns including the design of marketing collateral, online/print advertising and rebranding.  

*  Developed a win/loss review process to gain insights & include in our competitive landscapes

Global Marketing & Events

Cole Real Estate Investments

Managed several successful marketing campaign efforts with the sales teams to achieve revenue goals for the launch/close of several offerings; campaign efforts included e-mail blast, direct-mail, internal follow-up, and events to large targeted audiences. 

*  Lead marketing process management and increased team production by 30%
*  Increased productivity in sales by creating new competitive content 
*  Engaged with development partners to maintain relationships
*  Utilizes resources (people, funding, material, support) effectively and efficiently
*  Prioritizes work and can quickly zero in on key projects and meet key deadlines

Marketing Manager

BUILDERS GUILD INC

Provided "hands on" proposal management for alternative project delivery proposals under limited supervision, was responsible for "full cycle" proposal creation with the project management team. Developed timely and accurate proposals while managing others as a part of the process and assisting in the development and execution of hard bid projects within the firm. Multi-tasking, switching gears at a moment's notice, prioritizing and managing projects to closure, a keen eye for details and strong editorial skills were all skills I possessed in this position.

*  Planned, wrote, and executed proposals ranging in size and complexity
*  Created marketing collateral include qualification packages, brochures, and unique communication pieces
*  Wrote, organized & maintained project fact sheets, staff resumes and other project related data for ongoing use in marketing/business development efforts
*  Prepared presentations and interview materials for client interviews
*  Event planning for company events
*  Updated and maintained subcontractor management database

Pre-Construction Marketing Coordinator

Marketing & events leader providing over 18 years of experience helping firms succeed and grow year-after-year. Primary strengths include providing creative concepts, strategies and vision to marketing and sales peers. Specializing in program management, supporting business groups and sales teams in preparing, planning, and delivering top-quality presentations, proposals and events.

*   Driven marketing professional who is motivated and self-disciplined
*   Detail oriented, result/goal oriented, self-motivated, articulate & creative
*   Successful track record in developing marketing materials, RFP Responses and proposals in a highly competitive marketplace
*   Faultless record of corporate event management (virtual, conferences, roadshows, trade-shows, CAB, Presidents Club)
*   Relationship builder, skilled at assessing customer needs and providing win-win solutions
*   Cognizant of key competition, market trends and industry changes
*   Valued by customers for consistent follow-through and caring demeanor

Proficient in ASANA, CVENT, Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft Office.

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