Up Vision

SEO expert

Must

Must is an SEO consulting firm specialised in the most competitive industries, like iGaming and travel. 

We support ambitious clients who trust our expertise in growing the organic traffic of websites through technical SEO, content and link building.

Director

Stefano Gorgoni

I'm available for consulting/contracts.

I currently offer the following services:
SEO audit (on-site and off-site)
Content strategy
Google penalty recovery
Quality link building in several markets/languages

 Contact me via email: stefanogorgoni.akamust@gmail.com

Consultant

Hero Gaming

Reporting to the CCO, as Head of Inbound Marketing I'm responsible for the business growth via search engine optimization, social media marketing and content marketing.

The Inbound Marketing team consists of: the SEO team, the Content team and the Art&Design team.

Head of Inbound Marketing

Hero Gaming is a gaming company with global operations which owns and operates a number of online casinos such as Casino Heroes (www.casinoheroes.com, formerly Casino Saga) and Casitabi (www.casitabi.com). 
Hero Gaming has the vision of redefining online casino, creating a wow experience for the customers by adding adventure and elements of gaming to the picture.

As Head of SEO I'm responsible for the organic traffic to our sites. 
Being also responsible for the content marketing of the company, I lead the content team, responsible for the content on all the channels: sites, blog, social media, email. 
I'm also the responsible for the web analytic platforms.

Head of SEO

Betsson Group

Responsible to lead an awesome team of three professionals in driving the growth of Betsson brands in different markets by delivering top-notch Search Experience Optimization (Technical SEO, Content Marketing, Conversion Rate Optimization).
Working together with marketing and commercial stakeholders, I drive the organic acquisition with the highest ROI, increasing results while reducing costs.

In this role, besides improving the SEO performances of 5 brands, I managed an affiliate network of 200 websites.

SEO Lead

Responsible for the search engine optimization of few brands within Betsson Group, I brought outstanding results in terms of SEO visibility for the brand CasinoEuro and helped instilling the culture of long term SEO among the different marketing and business teams.
To deliver a successful white hat strategy in the iGaming industry, I used tools like:
- Search Metrics
- Link Research Tools (especially Link Detox)
- Majestic SEO
- Ahrefs
- SEMrush
- Google Webmaster Tools
- Google Analytics
- BuzzStream
- Advanced Web Ranking
- Microsoft Excel

On-Site SEO Specialist

SEO consultant in many different industries including gambling, travel and publishing.

SEO Consultant

Vittoriosa Gaming Ltd

Responsible for all the online activities, including:
- site management;
- SEO (search engine optimization);
- social media marketing;
- affiliate marketing;
- email marketing;
- web analysis;
- business analysis;
- product analysis.

Online marketing executive

Helponline services

SEO: improved ranking on search engines for the casinos of the group, working close with web development department and content managers. 
SEO results without budget!

SEO Manager

WebRising

WebRising is a Search Engine Marketing company. I'm responsible for planning, implementing e measuring SEO strategies.

Co-Founder & Co-Owner

Inari Srl

Responsible for all the online activity, i built the e-commerce platform, created the content, and did SEO placing the website on top positions on Google.it for every keyword of interest.

Working as SEO since 2004. Still loving it.

Taplio

Stefano Gorgoni's Linkedin Analytics

Stefano Gorgoni

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