SDC Marketing Consulting

Marketing Advisor

Roman and Williams Guild

	Developed and oversaw the overall marketing strategy Online and Offline for RW Guild, Guild Gallery and the La Mercerie restaurant at the Guild. Implemented marketing campaigns right from ideation to final analysis and refinement
	Interfaced with merchants on upcoming product initiatives and built a Go-to-market calendar that supported the businesses. Campaigns generally resulted in a subatantial increase YOY for products featured
	Worked closely with our head Chef on understanding the upcoming food offerings and working with our team to develop content to promote the restaurant and produce menus
	Mentored and set performance goals for the marketing team and managed department workflow
	Collaborated with our digital marketing agency on all execution including website, social media, email, CRM, SEO and paid advertising
	Collaborated with the Director of Editorial on the content strategy to stay aligned with short-term and long-term marketing targets. Developed an editorial calendar that was executed across all marketing channels
	Developed and maintained brand guidelines, look books and standards for brand consistency and communicated them effectively to all relevant internal departments
	Evolved the Narrative/storytelling of the brand through social commerce and RWGuild.com
	Built the UX User Experience for RWGuild.com which resulted in a significant increase in conversion 
	Oversaw the rebuilding and replatform of GuildGalleryNY.com and oversaw the marketing campaigns to drive awareness
	Managed annual photo-shoot budgets and was able to reduce costs by consolidating and streamlining multiple shoots into fewer that garnered an abundance of beautiful photography and video content. I also oversaw the ideation of the photoshoot inspiration presentations

Chief Marketing Officer

Martha Stewart Living Omnimedia

●	Oversaw marketing for the Martha Stewart brand across our licensing business that includes marketplaces with large online retailers across multiple product categories from 50+ wholesale partners; and a new DTC website
●	Produced top-tier branding, including photography shoots, mass emails, videos, packaging, website design, and in-store displays
●	Developed targeted advertising campaigns across numerous online mediums for both retail partners and our DTC website
●	Facilitated key retail launches for wide variety of products by coordinating with PR agency, managing Go-to-market (GTM) calendars, and fostering large-scale consumer interest and appeal
●	Conducted extensive research to identify industry trends, collect valuable metrics, and track customer insights, implementing new strategies when needed to increase market share
●	Improved search engine optimization through effective keyword placement, metadata modification, and concise, well-structured web content
●	Constructed direct-to-consumer e-commerce website, new social media channels, loyal email database with a low CAC, and CRM programs to drive repeat visits and minimize attrition rate
●	Orchestrated experiences, events, television appearances and social media for Martha Stewart that enhances brand awareness and contributes to reaching over 100 Million households on a monthly basis

Senior Vice President, Marketing & PR - Martha Stewart, Emeril Lagasse, Sur La Table

Party City

	Spearheaded cross-channel marketing for a $2B corporation by designing and deploying content across email, physical mail, social media, 850 brick and mortar stores, and website making up 15% of total business, ensuring consistent alignment with company standards
	Directed advertising programs with creative critical thinking skills, increasing engagement by 146%, impression by 389%, and social media followers by as much as 134% YOY
	Collaborated with Disney, Marvel, NBA, MLB, Baskin Robbins, the NY Giants and NY Yankees and more, utilizing exceptional negotiation skills to maximize notoriety and sales
	 Implemented new advertising parameters based on customer engagement and past purchase history, leading to 32% cost reduction YOY Organized radio promotions, product placements, in-store events, celebrity appearances, and influencer outreach programs, garnering 948M+ impressions in one year

Senior Director of Marketing

The Children's Place

 Reported into the CEO and was responsible for the marketing and cross-channel brand development which included 1000 retail stores and 100 outlet stores in the US, Canada and Puerto Rico
 Oversaw Public Relations initiatives
 Worked closely with business partners such as the merchandising, creative and Digital teams to develop a seasonal multi-touch point approach strategy that helped the company reach financial and traffic goals 
 Managed the fiscal budget for all marketing and provide finance with projections for all programs
 Collaborated with the merchant, visual and creative teams to strategize monthly window cadence
 Partnered with the eCommerce, social media and public relations teams to implement support for key initiatives such as sweepstakes, partnership promotions and in-store events. In addition, I worked with our CRM and email marketing teams to execute customer segmentation for list extractions to support these programs
 Strategized all direct to consumer initiatives which included direct mail, coupons and email blast offers by 
working with analytics and CRM teams to determine offers, timing and segmentation. I also managed
a team that worked with creative and production on the execution of all programs
 Implemented Gift w/ Purchase promotions during key time periods throughout the year by working with the design, sourcing and logistics teams
 Worked with our media agency for ad buys for national print media and radio
 Managed partnership opportunities with brand appropriate companies 
 Worked with corporate mall marketing contacts, creative and production teams to execute in-store events that included character visits to drive sales during the Holidays or peak selling periods
 Managed all new store opening marketing programs and collaborated with the real estate, store operations and creative teams to ensure every opening was successful

Director of Marketing (Head of Marketing)

Kenneth Cole Productions

	Responsible for the retail marketing and brand development for Kenneth Cole retail and outlet stores, a 110 store chain.
	Worked closely with the creative services team to execute deliverables such as signage, direct mail, emails and coupons.
	Strategized and managed the fiscal marketing calendar in conjunction with buying and planning teams, aligning all direct mail, developer and regional advertising programs, as well as all creative in-store imagery development, window themes and 
point of sale collateral and store specific email blasts to maximize sales and margin.
	Created a seamless strategy for store closings and proposed it to the CEO and Kenneth Cole. 
	Worked closely with our CRM partners to pull customer data to maximize our customer database with 
targeted direct mail and email campaigns based on their shopping behaviors.
	Lead in-store events such as Grand Openings, PA’s, trunk shows and special shopping nights.  In November of 2010, I worked closely with a production company to successfully execute a store opening event in Santa Monica, CA which consisted of a concert with recording artist Taio Cruz and a celebrity VIP in-store party. 
	Managed co-branding initiatives with partners such as Sundance Film Festival and AmFAR.

Retail Marketing Manager

Kate Spade & Company

-Responsible for the retail marketing, brand development, and creative services for Liz Claiborne and DKNY Outlets, 
a 120 store chain (previously supported Juicy Couture, Kate Spade and Lucky Brand Jeans Outlets). Reported into the President of Special Sales and Liz International. 
-Strategized and managed the fiscal marketing calendar in conjunction with buying and planning teams, aligning all e-marketing, direct mail, 
developer and regional advertising programs, as well as all creative in-store imagery development, window themes and 
point of sale collateral and social marketing to maximize sales and margin.
-Managed website content and organize monthly re-launches that coincide with store campaigns.
-Managed all direct to consumer and in-store creative such as direct mail, in-store and window signage, email blasts and social marketing and manage the deployment calendar of all these initiatives.
-Managed annual budget and allocate funds for all initiatives. Monthly reforecast spend and provide reporting to Finance on a quarterly basis.
-Created financial plans for all marketing initiatives before promotions. Tracked performance of all marketing vehicles and 
provide monthly reporting on website traffic and direct mail and email blast metrics to ensure we are achieving target ROI.
-Organized seasonal photo shoots and worked closely with the buying team and our outside 
creative agency to ensure that key items were chosen that best support upcoming marketing 
campaigns and to feature on our website, direct mail, email blast campaigns, signage and ads.
Work closely with our CRM partners to pull customer data to maximize our loyalty program by way of 
targeted direct mail and email campaigns based on their shopping behaviors.
-Implemented a new in-store signage package, packaging such as shopping bags, gift cards 
and garment labels.
-Identified key partners for co-branding opportunities including sweepstakes promotions.

Manager of Marketing and Creative Services

PFS Marketwyse

- Worked collaboratively with graphic designers and public relations teams to create brand identities for clients.
- Launched websites, direct mail, catalogs, and signage for clients.

Project Manager

BareNecessities.com

- Managed merchandise on website and all online marketplaces such as Amazon, MSN, Yahoo and AOL.
- Managed affliliate marketing relationships and initatives.
- Assisted with weekly promotional email blasts.

Marketing Associate / Web Merchandiser

With over two decades of experience in cross-channel marketing, I am not just a visionary CMO, but also a data and results-driven leader who is ready to roll up their sleeves and drive impactful strategies. I am a well-rounded marketer with cross-channel expertise in branding, content creation, digital marketing, licensing, public relations, social media, CRM, Go-to-Market calendar planning and retail/product marketing. I was formerly the Head of Marketing and PR for Martha Stewart Living Omnimedia for almost 7 years and I have successfully launched and managed marketing campaigns for iconic fashion and housewares brands both offline and online, such as Roman and Williams, The Children’s Place, Kate Spade, Juicy Couture and Party City. What sets me apart as a marketing leader is my hands-on approach and willingness to delve into the nitty-gritty details of campaign execution. While I am enthusiastic about creative storytelling and fostering diverse and motivated teams, I understand the importance of leveraging data to optimize marketing performance and drive tangible outcomes. Whether it's analyzing campaign metrics, refining target audience segmentation, or optimizing conversion funnels, I am committed to delivering results that exceed expectations.

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