The Stellastra Effect | Award-Winning Content Writing & Marketing

thestellastraeffect.com

Founded and led by an award-winning former journalist, The Stellastra Effect combines a reporter’s insight, a marketer’s instinct, and an SEO brain trust into a united rockstar content writing team. The firm offers SEO content writing, webpage content writing, gated content production, case study writing, content audits, and editorial strategy development and consultation.

Since 2015, content produced by The Stellastra Effect has reached millions of customers on behalf of dozens of clients, most of whom have worked with the agency for multiple years. The firm won Best Topic-Specific Blog from the 2023 Content Marketing Awards for increasing targeted search traffic for the client by 2,100%.

Founder 

CannaContent

www.cannacontent.co

-Content writing
-Branding and identity
-Web development
-Social media management
-SEO

CannaContent takes the expertise of journalists and big-brand creatives and applies it to digital marketing for the cannabis, CBD and hemp industries, with a focus on content-driven organic growth. Our staff is made up of award-winning journalists who have reported extensively on the legal cannabis industry, creatives and SEO professionals who have worked on consumer brands from electronics to tools to beauty, and web developers who have spent their entire careers catering to small and emerging businesses.

Founder & Content Strategist

Southern Telecom Inc.

I authored copy and developed brand language for consumer electronics and CE accessories under Polaroid, Limited Too, Sharper Image, Emerson, Catherine Malandrino, and a collection of other brands. I pitched, edited, supervised, and proofread copy for packaging, collateral, web, user guides, and advertisements.
I also served as the Brand Manager at Southern Telecom, responsible for facilitating communication between our company and representatives of the internationally-recognized brands for whom the company manufactures and markets product.

Copywriter & Brand Manager

Greater Media, Inc.

I was an award-winning staff writer for Greater Media Newspapers, a group of free weekly community newspapers that cover Middlesex, Monmouth and Ocean counties.
I was primarily responsible for covering the borough of Sayreville, Monroe Township and the borough of Jamesburg. I also wrote stories relevant to a county and regional audience.
A significant portion of my work was dedicated to reporting on superstorm Sandy and its impact on central New Jersey, particularly on the vast devastation in Sayreville.
I was also responsible for taking photos and shooting and editing video to accompany stories.

Reporter/Staff Writer

TribLocal (Chicago Tribune)

I wrote the "Five Questions With" column for TribLocal, a division of the Chicago Tribune.

Q&A Beat Writer

RLC-WVPH FM, 90.3 "The Core"

In 2011, I co-created an award-nominated 30 minute weekly radio show that served the campus community. The program served as a training program for students interested in learning how to report, write and edit for a broadcast medium. About 10 students worked under my oversight.
I produced community affairs programming (an FCC requirement for public radio) from March 2011 to May 2012, an hour-long, in-depth interview program that examined crucial issues to the central New Jersey community.
While at 90.3 The Core, I founded the annual Corefest local music and arts show.
In addition to my leadership, I hosted a weekly radio show on 90.3 The Core for four years, from 2008-2012.

DJ, Public Affairs Director, News Co-Director

Emmis Communications

Prepared nationally-recognized on-air talent for interviews with guests
Researched, pitched, and prepared talking points and segments with show producers and on-air talent

Intern, 101.9 RXP

Eliyahu Publications

Write articles, proofread and office work for a weekly newspaper and two monthly newspapers. From June 2006-August 2007 and June 2008-July 2010.

Staff Writer

I bring the eye of an award-winning former journalist to SEO, content creation, and content marketing strategies. My specialties include content for SEO, organic search strategy, editorial and content strategy, brand voice development, and thought leadership development.

My areas of authority include SaaS, fintech, consumer electronics, small business topics, marketing topics, non-profit work, healthtech, woman-owned enterprises, local SEO, and cannabis. I have extensive experience in commercial real estate, lending, and banking products as well.

I own and operate two award-winning agencies: The Stellastra Effect, a full-service SEO and content marketing firm, and CannaContent, a cannabis-centric boutique digital marketing firm.

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