uQualify

Head of Digital Marketing

- Defining target markets & audiences
- Market research: exploratory research and descriptive research; description of the approach to experiments
- Description of product benefits & features
- Building funnel; defining instruments for each stage of the funnel
- Designing a Go-to-market strategy and tactics for each instrument
- Defining KPIs and budget for overall marketing and separated instruments

Product Marketing Manager

DOMEO

Domeo is a startup in the interior design and flat repairing industry. As CMO I was responsible for income growth, full rebranding, and entering new markets within and out of Russia.

Highest achievement: 
- Developed and executed go-to-market strategies, resulting in a 80% increase in revenue (+40% ARPU, %25 Users)

Activities:
- Market research & and competitive analysis to position products effectively
- Defining Target Markets, benefits, features, messages
- Led a cross-functional team to create and execute product positioning and messaging
- Collaborated with sales and product teams to develop and deliver product training and sales enablement materials
- Created and managed product launch plans, including SM, PR, PPC, SEO, ORM, Brand, and influencer outreach

Chief Marketing Officer

Russian Agricultural Bank

RAB is a universal commercial bank that provides all types of banking services and occupies a leading position in financing the agro-industrial complex of Russia. As a Digital Brand Manager, I was responsible for all digital communications of the Bank. Also, I worked as Product  Marketing Manager with a banking app and an e-comm app.

Highest achievements: 
- Won an award as "The best bank in Russia in terms of remote and digital communications" (by Banki.ru, the largest banking media in RUnet)
- Developed and run a GTM strategy for the e-comm app (600 000 installs during the launch)

Activities
- Increased organic reach of owned media by 350% per month
- Designed and developed successful communities for farmers and hi-tech developers in the agro sector
- Trained regional PR staff in digital fields, resulting in a 70% decrease in negative mentions and a 1300% increase in positive mentions
- Developed and executed strategies and tactics for content distribution, determining key performance indicators (KPIs), and measuring success
- Managed special projects, including leading a year-long all-Russian 360° project and developing a food tech project "Your Native"
- Created and managed product launch plans, including SM, PR, PPC, SEO, ORM, Brand, and influencer outreach

Digital brand manager

JAMI

JAMI is a leading marketing agency in Russia. The position of Senior SMM includes both project management and client service (project holder). Managed the two largest and main agency's projects (Lexus and L'Orals Paris), and was involved at the mentor level in other projects of the agency. Took part in strategy development for tenders. Actively helped management build processes within teams. Developed and brought to market new products of the company, together with top managers.

Highest achievements: 
- With my projects, the agency took 2nd place in the rating of SMM agencies in Russia
- Reduced project management costs (an average of 15%)
 - Implemented the agile approach to project development in the agency
- increase in engagement indicators for L'Oreal Paris by 70%
- Ran an Influence Marketing Project in Paris timed to Paris Fashion Week (ROMI 150%)
- Increased the young customers for Lexus (+10% by year)

Activities
- Strategic project management 
- Tam building: Hiring management (job descriptions preparation, interviewing) and onboarding of New Hires; Mentorship
- Resource planning
- Social Media-based communications with customers
- Business analysis: metrics and efficiency evaluation
- Budgeting
- Project documentation development
- Digital-producing

Senior Social Media Manager

Vein Techonologies

Tasks:
- Strategic Digital Project Management
- Hiring management (job descriptions preparation, interviewing) and onboarding of New Hires;
- Digital Producing;
- KPI and project documentation development.
-
Achievements:
- Won 6 tenders;
- Produced 9 special projects.

Digital media manager

MAXIMUM Education

Tasks/Achievements:
- Editorial, Writing, & Content management;
- Preparation of technical requirements for designers;
- Product seeding campaigns management;
- A/B testing.

SMM Manager

SOCIALIST ADVERTISING AGENCY

Tasks/Achievements:
- Editorial & Content planning;
- Text creating and editing;
- Preparation of technical requirements for designers;
- Launch of advertising campaigns

SMM Intern

Hi, welcome to my LinkedIn profile 👋

I love everything related to Marketing, Product, Growth and Communications:
→ Social Media Marketing (SMM)
→ Brand Marketing
→ Online Reputation Management (ORM)
→ Content Marketing & Creative Management
→ Performance, Lead Generation, User Acquisition (UA)
→ Analytics & tracking
→ Growth experimentations

Do you work in Marketing or Product?
I'd love to have a virtual coffee/tea/beer 😅

Follow me for posts on marketing, content, product, analytics and more.

Get in touch 👉 prevory@gmail.com

Taplio

Stepan Lyushanov's Linkedin Analytics

Who is engaging with Stepan

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Stepan Lyushanov's Linkedin Analytics

Who is engaging with Stepan

Want to drive more opportunities from LinkedIn?

Stepan Lyushanov's Linkedin Analytics