DB Systel GmbH

Senior MarTech Architect

MarTechHero by Stephan Götze - Performance Marketing & Marketing Technology Advisor

MarTech Advisor

ImmoScout24

Team Lead MarTech

•	Management of the four-person Martech team for the German & Austrian market
•	Management, planning and control of all MarTech activities
•	Testing & implementation of new tools & use cases
•	Development of the MarTech strategy and coordination of cross-departmental cooperation both internally and with external service providers

Team Lead Partnerships & MarTech

AutoScout24 GmbH

•	Management of the five-person performance marketing team with responsibility for 8-digit budget in the markets of Germany, Italy, the Netherlands, Belgium, Austria, Spain & Eastern Europe
•	Management, planning and control of all marketing activities in Search, Display (native, retargeting, programmatic), Paid Social, Cooperation and Affiliation
•	Development of marketing strategies and expansion of the marketing mix
•	Benchmarking & implementation of tools & processes for data automation
•	Coordinating and ensuring cooperation with external service providers such as agencies
•	Planning and implementation of international deep dives, workshops & team days
•	Driving synergies within the Scout24 group through the exchange of own best practices

Special achievements: 

Increase in app installations via owned media by +270% resulting in cost savings of 1 million euros annually.

Development of a new approach for app installations with -85% cost reduction and a double-digit share of all paid installs.

Ramping up paid social from zero including tripling user activity.

Optimization of the resource-intensive forecasting process with -65% time / resource savings.

Introduction of a new approach to use onsite inventory left overs.

Team Lead Performance Marketing

sabbatical / Parental Leave

mobile.de GmbH (eBay Classifieds Group)

- Building up and leading all mobile marketing channels B2C including display / retargeting, SEA, social, affiliating and tools
- Cross device & holistic data projects, anti-traffic fraud initiatives
- Developing and implementing successful marketing strategies
- Project management and budget responsibility (mid-seven-digit amount)
- Agency, vendor and stakeholder management
- Consulting other departments and eBay subsidiaries
- Comprehensive innovation management and use of synergies

Special achievement (spot award 2016) for a product improvement resulting in +10% of incremental reach of total app installs and saved a seven-digit media budget annually.

First Mover: First European in-App Retargeting campaign with first European mobile DSP via Trademob / Adikteev.

Mobile Marketing Manager

- Managing performance channels B2C : affiliating, display incl. retargeting
- Ramp up mobile marketing from scratch
- Planning and implementation of projects and campaigns for traffic and leads
- Responsibility for budget planning plus agency and vendor management

Online Marketing Specialist

Vires Conferre GmbH

- Building up the Marketing & Sales division
- Recruiting experts with focus on marketing and sales
- Comprehensive client acquisition and key account management
- Direct search, interviewing, candidate management, supervising interns

Successful served clients: ALBA, Aperto, audible, Axel Springer, booking.com, comdirect, directline, KPMG, Immobillienscout24, Storck, zanox, etc.

Recruitment Consultant Marketing & Sales

www.erento.com

- Operational managing communications including onsite (DE,AT,CH,UK), content, mailings, newsletters, blog and surveys
- Supporting marketing and sales B2B & B2C, SEO, product management for relaunch and  internationalization

Head of Customer Communications

Nautilus Politikberatung (scientific political consultancy network, university spin-off) 

- Operational management with a group of managing directors
- Internal and external communications, network and project management
- IT-infrastructure and website management

Co-Founder, CEO & Consultant

The World School Network (TWSN)

- Operational management of the German TWSN Office, branch of the global school network TWSN ( social network in 9 countries ) with HQ in Oslo , Norway
- Acquisition of partner schools and supporters
- Company liquidation after unsuccessful establishment by a lack of technical infrastructure and financing by public agency

Country Manager Germany & CEO

Let's talk MarTech | Senior MarTech Architect @DBSystel 🚊 | Digital Transformation Advocate as MarTechHero | Driving Marketing Innovation

MarTech Architect, a beacon of change and innovation in the marketing technology landscape. My 15+ years of experience have been driven by a relentless quest to revolutionize digital marketing practices.

My expertise lies in developing and leading high-impact Performance Marketing and MarTech teams. I've integrated a suite of state-of-the-art tools—like Customer Data Platform (CDP), Marketing Automation Platform (MAP), Data Feed Management, Marketing Mix Modeling (MMM), Data Management Platforms (DMP), and Consent Management Platform (CMP) — and pioneered post-cookie strategies, leaving a significant mark on major brands like mobile.de, AutoScout24, and Immoscout24.

Now at DBSystel, I'm poised to leverage my consultancy expertise to architect marketing technology solutions that not only meet the current demands but also define the future. 

If you're seeking to shape the future of MarTech, transform your digital strategy, or unlock the power of data-driven marketing, let's connect.

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