Emerald

Buyer Relations Direct at ASD Market Week. Responsible for:

Developing and leading VIP attendee and buyer relations programs in order to increase event attendance. 

Working cross functionally with sales, marketing, and operations, in order to drive profitable event growth.

Empowering small to large retail business to utilize ASD Market Week as definitive channel that enables them to diversify their merchandise while driving their business profitability.

VIP Buyer Relations Director

NATPE 

NATPE is a global content association and professional membership organization dedicated to shaping the future of content through global marketplaces and conferences, screenings, awards, and networking events; all specially curated for the content industry.

Representing every facet of the content business, NATPE’s rich history, spanning over five decades, cements its roots as the largest U.S.-based global content association. NATPE is committed to representing the needs of our evolving members and constituents across all platforms and to bringing them together to shape the future of the business of content.

Director of Sales and Sponsorship (West Coast)

Emerald Expositions

- Manage team of 7 New Business Managers to create new B2B business opportunities outside existing business.  
- Responsible for growing business through strategic partnerships that enhanced overall company platform and product offering.
- Work collectively with Marketing and Operations to provide communication and support for all avenues of the business (logistics, content, seminars, etc).
- Develop and execute sponsorship strategies to increase relevance of the shows in growing market segments and attract new buyers
- Merchandised floor according to price point, distribution, market relevance
- Strong ability to upsell clients to expand into different portfolios within Emerald Expositions.

Sales Director (New Business Development)

SR. Sales Manager for New Business Development
- Responsible for an aggressive sales team that has heavy focus on New Business Development Opportunities within the wholesale industry.

Senior Sales Manager  (New Business Development)

- Manage planning and execution for B2B ENKWSA shows held in Las Vegas Sands 
- Created floor plan for all ENKWSA shows
- Sold exhibitors to cross over to other ENK Shows that include Children’s Club/ENKCHINA
- Develop and execute sponsorship strategies to increase relevance of the shows in growing market segments and attract new buyers
- Ensure proper setup and of floor space
- Merchandised floor according to price point, distribution, market relevance
- Work closely with marketing team to ensure sponsorships, signage, periodicals, and promotional pieces are created and delivered as planned

Senior Account Executive

- Top Producer of New Business in 2016 and 2017 for the ASD Market Week – Top B2B General Merchandise Show in the US
- Exceeded Sponsorship goal for March 2017 (134% to goal)
- Launched the Shoe Parlor section (2015)
- Developed and grew the Shoe Parlor section by 69% (March 2015 – March 2015)
- Developed strategies for New Growth opportunities within different markets.

Account Executive

ENK International

Overseeing the growth of Apparel and Footwear - ENK is the premier event to capture NEW buyers within the market.

Duties:
- Manage planning and execution for ENKWSA Shows held in Las Vegas Sands 
- Created floor plan for all ENKWSA shows
- Sold exhibitors to cross over to other ENK Shows that include Children’s Club/ENKCHINA
- Develop and execute sponsorship strategies in order to increase relevance of the shows in growing market segments and attract new buyers
- Ensure proper setup and of floor space
- Merchandised floor according to price point, distribution, market relevance
- Work closely with Marketing team to ensure sponsorships, signage, periodicals, and promotional pieces are created and delivered as planned
Accomplishments:
- Developed and grew the Fast Fashion Footwear section by 3% for each show cycle (held 2 times a year)

Advanstar Communications

- Manage planning and execution for kids, Junior and Young Contemporary floors for 2 major B2B trade shows
- Develop and execute sponsorship strategies to increase relevance of the shows in growing market segments and attract new buyers
- Ensure proper setup and of floor space with over 5 booth package possibilities
- Merchandised floor according to price point, distribution, market relevance
- Work closely with marketing team to ensure sponsorships, signage, periodicals, and promotional pieces are created and delivered as planned

VIP Buyer Relations Director @ Emerald | Podcast Host, Retail Business Empowerment

As the VIP Buyer Relations Director at Emerald, I develop and lead programs that connect retail businesses to the best on-trend, wholesale products from around the world. I work cross functionally with sales, marketing, and operations to drive profitable event growth and empower small to large retailers to diversify their merchandise and boost their profitability.


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