Stephanie Bowker's Linkedin Analytics

I like building things - from teams to brands to new products. With 14 years of experience in this weird & wild tech 🪐 space, I advocate that the best marketing happens when a company sees a product and brand as one, leaders make space for experimentation and creative madness, and everyone knows where we're at against target 🎯 At Intuit, I learned the importance of being customer obsessed and a cut-through communicator. As a rotational development associate I was lucky to wear the hat of product management, product marketing, growth and corporate brand which gave me early insights into the breakdown of language and motivations across the org. At Gusto, I learned how critical copywriting is for creating a consistent and memorable brand from exciting launches to tax collection emails. I joined as the first PMM when we were still Zenpayroll tasked with repositioning & rebranding the unique and delightful personality loved by 300k+ SMBs. At Spendesk, I learned the balance of globalizing and localizing brand and how to build an engaged community of 10k+ finance experts. During my 4-fast years, I scaled the marketing and design function from 2 to 40 folks from Series A to Series C. As a failed cofounder, I learned just how hard customer-facing roles are, the power of investing in your network and countless, time-saving hacks thanks to AI. Now at Defacto, I'm learning how to create a brand that resonates with diverse personas for different products in a beautifully simple yet jargon-heavy space. If you're a fellow marketing, product or growth leader— don't hesitate to reach out! I always love learning from others. And if you're a founder looking for marketing or brand advising, I'm here, too 🙋🏼‍♀️