Sweatcoin

Managing All Organic Social Media Marketing 🏃

Key Responsibilities:

👉 Social channel management (Instagram, TikTok, Twitter & YouTube) 
👉 Content ideation, planning and creation
👉 Social media design (Figma, Adobe Suite, CapCut...)
👉 Strategy creation and implementation 
👉 Monthly analytic reporting

Role Highlights: 

✨ Grown following by 50,000+ in first 3 months
✨ Over 5.7 million views and impressions in first 3 months
✨ Increased engagement by 62% on Instagram and 23% on Twitter
✨ Increased frequency of posting by 128% across all channels
✨ Implemented new social strategy following the completion of a full-scale audit
✨ Created detailed reporting framework for social media data
✨ Improved internal communication processes across the Growth Marketing team (Slack & Notion)

Social Media Manager

Drops - a Kahoot! company

Heading up the Social Media Marketing, Influencer Marketing, Paid UA and beyond 🚀

Key Responsibilities:

👉 Social channel management (Instagram, TikTok, Twitter, Threads, YouTube & LinkedIn) 
👉 Content ideation, planning and creation
👉 Social media design (Figma, Adobe Suite, Canva...)
👉 Strategy creation and implementation 
👉 Management and collaboration with external agencies for global influencer campaigns 
👉 Management of external agency for Paid UA (Meta, TikTok & Unity) 
👉 Collaboration with wider Growth Marketing (CRM, ASO, Design etc.) team for full-scale campaign implementation 
👉 Management of Social Media Team
👉 Monthly and quarterly analytic reporting

And much more...

Role Highlights: 

✨ Grown Instagram by 55% to over 177,000+
✨ Over 11 million organic views & impressions in Q1-3 2023
✨ Over 6 million views in Q1 2023 for influencer campaigns
✨ Grown #LanguageDrops on TikTok from 0 to 8.6+ million views in a year
✨ Kickstarted the 'Drops Refugee Programme' in response to the war in Ukraine - giving away over 200,000+ free Premium licences to refugees

Vive

Head of all Marketing at Vive; including social media, e-commerce, email marketing, affiliate and influencer marketing, and OOH campaigns 🍫

Key Responsibilities:

👉 Social media management (Instagram, Facebook, LinkedIn)
👉 Content creation across all platforms
👉 Photography and video editing (Photoshop, Premiere Pro, Lightroom)
👉 Graphic design (Adobe Illustrator and Photoshop)
👉 Influencer and affiliate marketing
👉 Campaign management; new product releases and 'Flavour of the Month'
👉 Paid-UA agency management and content creation
👉 Email Management (Klayvio) - flows and campaigns
👉 OOH Customer Acquisition

Role Highlights:

✨ Increased online sales by 106% compared to previous year (12-month period)
✨ Increased Instagram following by over 25% to over 21,000 in 6 months
✨ Created and ran the ‘Team Vive’ affiliate and influencer programme

Marketing Manager

XITE Energy

Covid Redundancy

In charge of all digital marketing for XITE Energy including social media, e-commerce, email marketing and even some out-of-home digital billboards and campaigns 💦

Key Responsibilities:

👉 Social media management (Instagram, Twitter, Facebook, LinkedIn, TikTok)
👉 Content creation across all platforms
👉 Photography and video editing (Photoshop, Premiere Pro, Lightroom)
👉 Graphic design (Adobe Illustrator and Photoshop)
👉 Podcast creation and distribution (Apple Podcasts, Spotify and Cast Box)
👉 Influencer and affiliate marketing
👉 Campaign management; lead the 'Do What XITEs You', Black Friday and re-branding & new flavour launch campaigns across our social media accounts

Role Highlights:

✨ Increased sales by 981% compared to the same month in the previous year (month before joining)
✨ Over 2 million TikTok partner video views
✨ Facebook engagement increase by over 1000%

Digital Marketing Executive

DAS UK Group

Executively running and creating content for all DAS social media accounts whilst supporting a small, award-winning digital marketing team.

Key Responsibilities & Highlights:

👉 Internal social media training & employee engagement: increased employee engagement by 646%
👉 Increased social media engagement on Facebook and LinkedIn by 38% and 37% respectively
👉 Social listening: using Pulsar platform to track and index social media data for the purposes of analysing (e.g. competitors, pipeline targets, business partners)
👉 Social media strategy: strategic use of social media to drive certain outcomes and suggest future content campaigns 
👉 Insight analysis
👉 Content creation: unique video and photo content for both internal and external communications
👉 Account management: managing the multiple DAS UK Group social media channels

Social Media Executive

Geotechnical Engineering Limited

Key Responsibilities:

👉 Site management: regularly managing teams of drillers, and managing projects to ensure they were completed on time and to a good standard
👉 Logging rocks and soils to the 'British Standard'
👉 Digital log creation: creating and submitting digital logs within strict deadlines, to ensure the client received reports on time

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