Pepperstone

Pepperstone is an online broker that provides CFD trading across Forex, Indices, Commodities and Shares and trade the global markets. We provide traders around the world with superior technology, low-cost spreads and a genuine commitment to helping them master the trade.

Within my role I am responsible for:
*Development and execution of the CRM strategy, aligning it with the overall business objectives
and customer journey
*Driving improvements to conversion, retention and revenue. 
*Cross functional collaboration with marketing, sales, and product, to ensure consistent messaging and seamless customer experiences. 
*Provide leadership and mentoring across all client engagement domains and to direct reports. 
*Scoping journeys within Salesforce Marketing Cloud
*Salesforce Marketing Cloud product ownership
*Leading a team of CRM Salesforce Marketing Cloud executors

Head of CRM Orchestration

Salesforce

Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.

Within my role I am responsible for:
*End to end planning and execution of the ANZ digital marketing strategy (paid media, SEM, SEO, ABM and content syndication) 
*Paid performance tracking against ROI and demand and pipe generation targets 
*Consulting with field marketers to develop an integrated and cost-effective digital marketing GTM strategy
*Partner with and advise field marketers on the creation of content tailored to different tactics, channels,
audiences, and journeys.

ANZ Digital Marketing Manager

Contino

Contino is a leading transformation consultancy that helps large, heavily-regulated enterprises to become fast, agile and competitive.

Within my role I am responsible for:
*Owning the APAC Marketing Ecosystem, managing all operational aspects of our marketing activities to make them efficient, dynamic and cost-effective
*Developing and executing the CRM strategy
*Owner and manager of tech stack, Marketo, Salesforce CRM, Google Analytics
*Campaign and lead management, performance measurement and execution of digital and traditional marketing processes and initiatives.
*Creating and driving creative, measurable digital and traditional marketing communications campaigns.
*Maintaining the APAC ABM target account list
*APAC Digital Marketing lead across Google and LinkedIn Campaign Manager platforms 
*APAC Marketing Automation (Marketo with Salesforce integrations) administrator  
*Design & project manage lead flow and scorings through the Marketing ecosystem
*Developing and managing lead nurturing & engagement programs to support lead generation 
*Managing and improving lead scoring programs 
*Linking campaigns and nurture programs to progress buyer journey stages
*Manage CRM (Salesforce and Marketo) for data accuracy capture and ultilisation for campaigns

Marketing Operations Manager, APAC

Mimecast

The future of Account Based Marketing (ABM) is ABX. A fully comprehensive view of the behaviours, intent activities along with the marketing and sales interactions undertaken by your target accounts. 

Within this role I am responsible for:
*Lead the ABE program reporting and formulate in-depth analysis and insights via Salesforce, Marketo and Demandbase to drive campaigns
*Own our Account Intelligence Reports in region, which consolidates intent data, website traffic along with marketing & sales engagements
*Project manage digital campaigns for lead generation and script unique follow ups to match their current customer journey stage
*Managing media agency relationships to execute ABE activities, including paid media and email nurture campaigns
*Manage CRM (Salesforce and Marketo) for data accuracy capture and ultilisation for campaigns
*Design & project manage lead flow and scorings through the Marketing ecosystem 
*Report on progress and metrics for campaigns such as account awareness account engagement, new business pipeline creation and velocity through the sales funnel

Digital ABX Specialist

Mimecast is a B2B cloud SaaS providing email security, archiving and continuity. 

Within my position as Marketing Operations Analyst I am responsible for the following:

*Monitoring indicators of marketing performance and reporting to the Go To Market team. 
*Salesforce & Marketo data extraction and analysis.
*Assist with Marketo campaign management
*Assessing campaign and marketing tactic performance - cost and effectiveness (ROI).
*Monitor lead flow from upload to CRM and dashboards
*Research and gather data on industry trends and use this insight to execute campaigns.

Marketing Operations Analyst

annecto - the people network

annecto is an independent, not-for-profit organisation working with people with disabilities, older people, families and carers who want advice, advocacy and support. 

Within my position as Marketing & Database Administrator I am responsible for the following:

*Establishing and managing best practices for data capture within the CRM.
*Establishing and managing a marketing metrics dashboard. 
*Monitoring company presence and branding on external directories. 
*Data extraction and analysis from CRM.
*Fundraising campaign administration.
*Event administration.

Marketing & Database Administrator       

Bowls Australia

Bowls Australia (BA) is the national sporting organisation responsible for the leadership, development and management of lawn bowls in Australia.

During my time as the Operations Coordinator I was responsible for the following: 

*Administrative support to the CEO, President and Board Directors.
*Board meeting coordination
*Preparation of reports and meeting papers.
*Contribute to the review and update of Bowls Australia policies. 
*Stakeholder relations
*Liaison with the Darebin Council.
*Assistance with the creation, implementation and monitoring of progress of the strategic plan.

Operations Coordinator

Bowls Australia (BA) is the national sporting organisation responsible for the leadership, development and management of lawn bowls in Australia.

During my time as the Marketing Coordinator I was responsible for the following: 

*Marketing two national events Australian Open and Australian Premier League 
*Created and manage marketing activities and collateral for BA 
*Created and manage the implementation of brand awareness 
*Managed marketing initiatives to promote BA’s service offering.
*Stakeholder management
*Creating and distributing sponsorship proposals

Marketing Coordinator

United Energy and Multinet Gas

United Energy & Multinet Gas distribute electricity and gas to more than 640,000 customers across east and south east Melbourne and the Mornington Peninsula.

During my time as the Personal Assistant to the General Manager (Customer and Market Services) I was responsible for the following:

*Diary management
*Email management 
*Travel (interstate and international)
*Meeting coordination (internal and external stakeholders)
*Managing IT and facilities requests for staff 
*SAP procurement and invoice processing
*Monthly reporting for CEO, Shareholders and Management Committee
*Project administration

Personal Assistant to General Manager (Customer and Market Services)

CitiPower and Powercor

During my time as a Connection Services Officer & Business Analyst I was responsible for the following:

*Administration tasks supporting field crews for the “AMI Smart Meter Rollout” 
*Analyzing technical and complex data 
*Proficient in SAP IS-U & CISO-V (internal business CRM)
*Identifying areas for improvement 
*Recognizing current trends of installer / system errors and assisting with eliminating these
*Building strong working relationships with internal departments by approaching our work with a ‘whole of business approach’ and anticipating possible impacts on others. 
*Training and mentoring new staff
*Reviewing and improving current practices and procedures.

Connection Services Officer / Business Analyst

A Marketing professional with expertise in CRM strategy, customer lifecycle management, digital, automation, operations and analytics. I am dedicated to helping businesses achieve their marketing goals. I have a proven track record of executing successful campaigns which increase MQL conversions and customer satisfaction. 

Always using data-driven insights to optimise performance and drive growth. While seeking to increase efficiency and ROI.  

Platform experience: Salesforce CRM, Salesforce Marketing Cloud, Marketo, Salesforce Einstein, Tableau, CMS Software - Sanity, Demandbase, LinkedIn Campaign Manager, Google Ads, Google Analytics, Microsoft BING,

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