Cogwheel Marketing & Analytics

Cogwheel Marketing offers digital marketing solutions for hotels to multi-branded management companies.  Cogwheel Marketing knows the ins and outs of the major brands systems - Marriott/Starwood, Hilton and IHG - to develop complementary hotel-specific strategies.  Specialty in new hotel openings and conversions in addition to existing hotels. Services include:
-Content & Imagery 
-Search Engine Optimization
-OTA Optimization
-Social Media (Organic & Paid)
-MetaSearch
-Display Campaigns
-Public Relations 
-Collateral and Design 

Founder and Digital Matriarch

Cayuga Hospitality Consultants

Partner & Consultant

Cayuga Hospitality Consultants is a global network of independent consultants focused on the hospitality industry. Consultants are available to work independently on assignments or can be organized as a team or task force to achieve the greatest possible results for our clients. Areas of expertise include operations, sales, marketing, finance, asset management, development, technology, insurance, litigation and sustainability for all areas of hospitality, including hotels/resorts, spas/clubs, restaurants/bars, and casinos. Our consultants provide practical, profit-oriented advisory services across a broad range of hospitality property types and business models plus hands-on support implementing their recommendations.

Consultant

HSMAI

Marketing Advisory Board Member

Female Founders in Hospitality

Female Founders in Hospitality is a global network of inspiring women who are building companies in the travel and hospitality industry. FFiH provides a platform to share best practices, access resources and
advance the next generation of founders who will change the travel and hospitality landscape.

FFiH Member - Cohort 1️⃣

Baywood Hotels

-Negotiate contracts with respective IT vendors, leveraging company size for volume discounts and project manage execution of upgrades while maintaining contract expiration dates for bandwidth, WiFi, TV & GRE, phone, business center printers and computers for 100+ hotels
-Maintain support for corporate employees and hotel leadership through a vendor partner, including Google Suite of products, Mitel Phones, Laptops, Microsoft Office software, Domains, Email accounts, Distribution lists 
-Built and maintained Baywood intranet for employees for all policies and procedures using Google Sites 
-Additionally, Director of eCommerce responsibilities below

VP of eCommerce and Technology

-Vice Chair of IHG Owners Association Global Task Force rolling out new GRS / HMS system and being voice of owners - January 2016 to July 2018; Member since January 2015 
-Active Member of elite Marriott Digital Franchise Advisory Council representing franchisee voice to Marriott regarding all digital aspects, including social media, reporting, reputation management, SEO
-Responsible for strategy for portfolio of 85+ select service hotels for brands including Marriott, Hilton, IHG and Choice with website revenue of $72M+ yearly and expenses of $1.25M with team of 3 regional managers
-Working with brands such as Marriott, Hilton and IHG to build and execute brand focused 
eCommerce strategies
-Developed standardized reporting across brands to analyze channel mix, phone tracking and website production
-Analyze and grow online contribution from brand.com websites and shift share from OTAs
-Improve content and maintain imagery across all online channels, including brand.com, local listings, Expedia and Booking.com
-Strategize with web development and search engine optimization agencies to manage vanity sites
-Conduct regular meetings to keep Asset Managers/Ownership informed along with partnering with Operations, Sales and Revenue Management on digital strategy
-Execute paid strategies including Google Adwords, Social Media, Travel Ads, MetaSearch and Email Marketing for incremental bookings
-Implemented companywide online reputation and social media strategies with associated goals tied to GM incentive

Director of Ecommerce

Valet Interactive of Worldwide Revenue Solutions

-Integrate new hotel clients once contract completion; manage website development and all client training
-Develop digital marketing plans including calendar for eblasts, landing pages, promotions and call-to-actions that target hotel need dates through online marketing initiatives; Encourage strong reputation management
-Manage all client communications and action planning by working closely with IT, Content, SEO and Creative
-Proficient in Google Analytics, Google Adwords, Google Insights, Google Places, Hotel Booking Engines
-Research each hotel’s online presence based on location and optimize listings with local partners (both paid and unpaid), identify SEO opportunities, complete competitor analysis and determine ROI of SEM efforts
-Work closely with each hotels’ general manager, director of sales and revenue manager
-Portfolio consists of IHG, Marriott, Hilton, Best Western and independent hotels
-Developed mobile mini site guidelines and design and social media management plans

Director of Client Services/Internet Marketing

Metropolitan State University of Denver

Teach Applied Hotel/Restaurant Operations

Adjunct Professor

Hyatt Hotels Corporation

Location: Hyatt Regency Dallas at Reunion

Overview of Job Description:
-Manage 4 outlets including 2 restaurants, 1 bar and a coffee shop 
-Mentor and direct 3 Assistant Managers and a team of 50+ employees
-Increase overall food and beverage scores by 10% in outlet arena
-Balance scheduling, cost controls, purchasing, training, implementation of corporate standards

Other Positions Held:
-Assistant Banquet Manager & Beverage Manager
-Catering Sales Manager
-Assistant Executive Steward
-Assistant Outlet Manager
-Corporate Management Trainee

Additional Projects during time frame:
-Orange County, CA-Trained management and employees for new concept restaurant and bar opening 3/2010
-Philadelphia, PA-Sent as Catering and Convention Services Manager to revitalize corporate standards and generate revenue during low staffing levels 6/2006
-San Francisco, CA-Assisted in hotel labor union strike during picketing and loss of entire line employee staff 10/2004

Director of Outlets

Note this is an extension of the previous listing as I held multiple positions within the same company.

Location: Hyatt Regency Dallas at Reunion

Overview of Job Description:
-Manage banquet operation with 20 million dollars in annual Food and Beverage revenue
-Act as a liaison on a daily basis between hotel and convention client by maintaining open lines of communication and effective problem solving
-Supervise 160,000 square feet of banquet space, including 2 Ballrooms, 2 Exhibit Halls, 25,000 square feet of pre-function space, Union Station and Reunion Tower
-Maintain customer service scores of 94% as recorded by Maritz Research

Assistant Banquet Manager & Beverage Manager

Cogwheel Marketing maximizes the hotel brand offerings and complements additional strategies to support hotels. 

Brands With Which We are Familiar:
✅Marriott
✅Hilton
✅IHG
✅Hyatt

Specialties:
▶Hotel Openings
▶Hotel Conversions & Flag Changes
▶Paid Media Strategies for Branded Hotels
▶Content & Search Engine Optimization
▶Social Media Strategy

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