Stephanie Manola, MBA's Linkedin Analytics

Versatile marketing and business leader with 18+ years in-house and agency experience across B2B/B2C, including technology & SaaS, healthcare and financial services. I have a strong background in developing, managing and executing full-funnel marketing programs, plans, content and campaigns that drove engagement, awareness, demand gen and retention/loyalty for companies. Thrives in fast-paced, cross-functional environments with complex challenges; loves working with smart, creative brains who aren’t confined to restrictive thinking limited by industry, discipline or what’s been tried before; never satisfied with the status quo, and I try to inspire that in my team – pushing what’s possible together, and championing each other along the way. Because I’ve worn many hats in and with organizations of every shape and size, I dig into the details – but have a laser focus on the big picture and end goal. It also means I’m comfortable with ambiguity, silos, unforeseen challenges and uncharted territory. *Industry Expertise: Technology (SaaS, hardware, software, IT services, VARs and channel; enterprise, mid-size and startups) and professional services; Healthcare, senior care/senior living, home health and digital health/health tech; Financial services, insurance and fintech; Manufacturing; supply chain; nonprofits *Marketing Specialties & Interests: Integrated marketing, product marketing, demand gen, digital marketing, content strategy and development, multi-channel marketing, marketing/sales integration and sales enablement, social media, email/marketing automation, industry and customer research, marketing channel planning and execution, GTM/launch strategy, public relations, messaging *Other Professional Expertise & Interests: business operations, process improvement, data analysis and optimization, financial management and reporting, A/R, A/P, bookkeeping, profitability analysis, budgets, billing, expense management, hiring, training & HR, vendor/partner management, contracts