Cvent

Leads global team that oversees ongoing evaluation, optimization, administration, enablement and adoption, and use of 50+ marketing technologies.

Director, Marketing Technology and Automation

Senior Manager, Marketing Technology and Automation

Led marketing automation platform strategy and roadmap, including nurture programs, lead flow management, lead and account scoring, and technical integrations.

Manager, Marketing Automation

Smart Cities Council

Developed strategic marketing and branding plan for Smart Cities Council.

Marketing Consultant

Signal Vine, Inc

Led Signal Vine’s marketing and sales efforts for three years, resulting in significant revenue growth year over year. Oversaw Hubspot and Marketo implementations in addition to multiple other marketing technologies. Designed and managed integrated marketing campaigns across multiple channels including SEO, display and social ads, content marketing, live events and conferences. Established analytic and KPI tracking throughout prospect and customer lifecycle to optimize for conversions.

Director of Business Development

FierceMarkets

Led cross-sell and upsell initiatives for top clients. Efforts delivered 20%+ of all company revenue.

Director, Strategic and Cross-Vertical Markets

Managed high-level account relationships. Strategized integrated marketing campaigns using online, mobile, live event and social media tools to meet client needs. Achieved 121.4% of quota goals from May 2011 to March 2014. Closed $8.13 million (19% of company sales) during time in position.

Senior Manager, Marketing Programs

Developed high-performing online marketing programs for variety of clients. Managed new and repeat accounts across all of Fierce’s industry verticals. Prospected to expand new business for education and trade association territory by $1.1MM. Exceeded quota goals by 279% from July 2009 to May 2011.

Manager, Marketing Programs

Johnson & Johnson

Full-time Co-Op. Functioned as Associate Product Director on Emerging Markets and Multicultural team, focused on Tylenol, Benadryl, Zyrtec and Imodium. Managed team budget ($40+ million) and worked with ad agencies on a variety of media placements including digital, out-of-home, radio, TV, and print. Reported CPG sales data and marketing results to senior management.

Marketing Associate 

Enthusiastic, solution-oriented marketing operations expert with 14+ years of experience.

Taplio

Stephanie Sweetland's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Stephanie Sweetland's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Stephanie Sweetland's Linkedin Analytics