Informa Markets

Digital Director, Licensing Group

Head Of Digital, Licensing Group

Owner of digital marketing strategy and product development of industry-leading exhibitions and digital products in the Design and Licensing industries, including Designscape, Decorex, Brand Licensing Europe, Sleep & Eat, KBB, designjunction, License Global.

Senior Digital Marketing Manager

Responsible for the digital marketing strategy for industry leading exhibitions and digital products in the Design and Licensing industry, including: Decorex, Brand Licensing Europe, Sleep & Eat, KBB, designjunction, License Global
•	Managing a team of 4 digital marketers
•	Driving exhibition attendees and stand / sponsorship leads with an omnichannel digital strategy: PPC, Social, Email Marketing, Content Marketing, SEO
•	Global SEO strategy 
•	Digital product development
•	Automated campaign strategy
•	In-depth channel analysis, customer journey mapping
•	Website redesign
•	Budget management
•	Additional Projects: Marketing Tech Stack review and implementation (Eloqua, SalesForce, Adobe Experience Cloud)

Digital Marketing Manager

Self Employed

Delivery of a digital marketing strategy for a start-up Online Vintage Clothes Boutique.

Goals: Increase website traffic, increase site visit conversion rate, grow average online order value, grow contact database.

Digital Marketing Consultant

National Instruments

•	Managing (including remote) 15 marketing professionals. 7 direct reports.
•	Digital plan and strategy, aligning with the integrated marketing teams.
•	Areas of Expertise: Marketing Automation, Content Management, SEO, Account Based Marketing, Database Management.
•	Project managed launch of new online shop in 4 languages.
•	Member of the global digital council contributing to global digital strategy.
•	In-depth digital marketing channel analysis
•	Recruitment, managing redundancies, team restructuring, outsourcing.
•	Increased online sales by 20% YTD.
•	Double-digit web Inquiry growth

Digital Marketing Manager - EMEA

•	Regional Accountabilities - Europe, Middle East, India, Africa, Russia
•	Managing a team of 11 marketing professionals. 5 direct reports.
•	Direct marketing strategy for EMEA - Automated email nurture streams, product launches, newsletters, event promotion, telemarketing.
•	Direct marketing expert - advising product marketing managers on how to utilise direct marketing to meet product and business objectives.
•	Account based digital marketing strategy.
•	Member of the data privacy council, ensuring regional compliance - GDPR.
•	Managing agencies: Print, Telemarketing
•	Talent management, managing redundancies, workload balancing.
•	Accountable for the team budget.
•	Eloqua Expert - Segmentation, Multi step-automated campaign.

Direct Marketing Manager - EMEA

6 Months Travelling - Argentina and Chile

Travel

Web & Direct Marketing Coordinator - EMEA

Private Drum Tutor

National Instruments UK & Ireland

Web and Direct Marketing Intern

A creative, data-driven, challenger. Focused on digital transformation, product development, and constant learning.

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