Award-winning Creative Director @ Bonfire | Driving Brand Growth

💥 If you feel that your brand or marketing needs an external view or isn't working get in touch for an informal chat 💥 

I am a results driven, highly motivated, passionate, award-winning design thinker and creative strategist, my core strengths are the facilitation of conversations to frame complex business challenges, assess options quickly and build the right teams to deliver outcomes that drive tangible business results.

Bonfire's creative/strategic lead on winning, developing and driving relationships for brands such as: Pfizer, Bosch, Wells & Youngs, Renesas, Marston's, Budweiser Budvar, Viatris, Randstad Education, MatsSoft, Olympus, Star Medical, Fujifilm Medical, Argos, Bush, Chad Valley, Whitbread, Bedfordshire Chamber of Commerce.

Specialties:
💥 Creative strategy
💥 Brand development
💥 Problem solving
💥 Team building
💥 Idea generation

Approach:
💥 Insight driven
💥 Design thinking
💥 Collaborative
💥 Agile

As a founding Creative Director of Bonfire Creative Intelligence both of my degrees were in Visual Communication: first was creative / design based, second was research / marketing based. Post University I worked for a number of leading agencies and, keen to learn more, also spent time client side before co-founding Bonfire in late 2000. As well as an award-winning designer, I am an Elected Associate of the D&AD, Fellow of the RSA, Mensa member, co-organiser of TEDx events, ex-Fellow of the CSD, and Local Councillor.

Excited to be speaking at the PublicHealth2026 Global Conference in Barcelona next May. Topic: Exospection.

Stephen Judge

Director at Creovate Conferences | Conference Manager – Public Health 2026 | Driving Global Collaboration in Health, Research & Impact

What if the greatest threat to public health isn’t a virus…
but information overload itself?

At PublicHealth2026 – the International Conference on Public Health and Preventive Medicine, we challenge conventional thinking with a new lens on wellbeing. We are honored to welcome Stephen Judge, Founding Creative Director of Bonfire Creative Intelligence, UK, as our Plenary Speaker.

His session, “Exospection: The Imperative for Societal Wellbeing,” explores how organisations, brands, and communication systems may be silently shaping our mental and cognitive health — and what must fundamentally change to build a more sustainable, human-centred future.

This isn’t just another conference conversation.
It’s a call to rethink how societies design wellbeing in the information age.

🗓 May 28–30, 2026
 📍Hotel Novotel Barcelona City, Barcelona, Spain

Submit your groundbreaking ideas, research, innovations, and stories:

📝 Abstract Submission: https://lnkd.in/etM9Jbxu
🎟️ Registration: https://lnkd.in/eiZKVWnv

Join global thinkers, researchers, policymakers, designers, and healthcare leaders who are ready to move from awareness to action.

🌍 Redefine prevention. Reimagine wellbeing. Redesign the future.

📩 Contact: publichealth@creovateconferences.com
🌐 Conference Info: https://lnkd.in/dEuy5xaM

#PublicHealth2026 #InternationalConference #PublicHealthAndPreventiveMedicine #AbstractSubmission #SocietalWellbeing #MentalHealthInnovation #HealthFutures #CognitiveWellbeing #SystemsThinking #HealthLeadership #Barcelona2026

Award-winning Creative Director | Uncovering, unlocking and unleashing the Extraordinary | Brand Development / Activation | Creative Mentor | Author

After 5 years of research, and 25 years of working with brands large and small, here's what separates good brands from truly extraordinary ones.

The question that changes everything:
Traditional thinking: 'How effectively are we capturing attention?'
Extraordinary thinking: 'How consciously are we impacting human mental state?'

Introducing BRAND EXOSPECTION®
The conscious effort to understand another's emotional state and minimise the effect your presence and content has on someone's mental state and well-being.

Why now?
• Trust = 88% purchase influencer (but trust is getting harder to earn)
• 73% overwhelmed by information (attention scarcer than ever)
• Acquisition costs up 200% (people avoiding commercial messages)
• 89% prefer brands protecting well-being

The pattern in extraordinary brands:
Patagonia: 'Do you really need this?'
Apple: Building tools for digital well-being
Nike: Consistency over novelty
IKEA: Simplifying, not complicating
They don't capture attention - they deserve it.

Coming in 2025
To celebrate Bonfire®'s 25th anniversary, we're launching The Extraordinary Brand Framework™ - a complete 12-pillar diagnostic with Brand Exospection® at its heart.

5 years of research. 50+ sources. Complete implementation methodology.

Register your interest: extraordinary@bonfireci.com

#BrandExospection #ExtraordinaryBrands #ConsciousBranding #BrandStrategy #25thAnniversary

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Stephen Judge MA FRSA

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Stephen Judge MA FRSA

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Stephen Judge's Linkedin Analytics

Performance ScoreStephen Judge MA FRSA's LinkedIn Performance

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