Native Digital

✔ Successfully manage a $1.8 million portfolio of key clients, ensuring high levels of satisfaction while maintaining a 100% client retention rate
✔ Identifying upsell and cross-sell opportunities. Increased revenue with existing clients $400k from 2023 to 2024. 
✔ Developed and executed strategic account plans for clients, aligning their business objectives with digital marketing strategies to achieve measurable results.
✔ Collaborated with clients to define clear KPIs and tracked performance against goals.
✔ Coordinated efforts between cross-functional teams, including design and performance departments, to deliver integrated and holistic marketing solutions.
✔ Developed compelling proposals to win business expansion opportunities with existing accounts.
✔ Ensured campaigns were delivered on time and within budget, meeting or exceeding client expectations.
✔ Utilized data analytics tools to assess campaign performance, providing clients with in-depth insights and actionable recommendations for continuous improvement.
✔ Generated detailed monthly and quarterly reports, highlighting key performance metrics and ROI.
✔ Successfully negotiated contract pricing and scope of work to secure profitable client agreements.
✔ Skillfully addressed and resolved client concerns and issues, maintaining a high level of client satisfaction and trust.
✔ Implemented client feedback to refine strategies and improve overall performance.

Senior Account Manager

Moonwalk.com

✔ Create and refine the onboarding journey for 100+ customers who have joined Moonwalk
✔ Educate new users on our platform with calls, posts on the dashboard, articles on Intercom, videos with Loom, and a monthly newsletter
✔ Conduct sales call with prospective customers highlighting key features of our product that fit their needs
✔ Act as a resource for creators and customers, including Kevin Hart, Nando Reis, CBS, Hi Ibiza, Illmind, Secret Walls, etc.
✔ Partner in launching a generative NFT collection on Ethereum for Kevin Hart in conjunction with a membership wallet, Kevin Hart Nation - project managed the rollout and worked with a variety of stakeholders across Hartbeat, Roku, Epic Records, and Virtua.
✔ Collaborate with customers across music, entertainment, creator, retail, hospitality, and sports verticals 
✔ Design bespoke strategies for top-tier brands like Bagatelle, Fortnum & Mason, Dunhill, and Kevin Hart 
✔ Constantly communicate with the engineering team to ensure a stable product that exceeds customer expectations
✔ Collect customer feedback and report to the team for improvements, future products, and roadmap ideation
✔ Consult on the web3 space and make strategic recommendations
✔ Strategically work with the CEO and CSO on business planning and positioning 
✔ Conduct regular team meetings - Business Huddle, Marketing, and Daily Stand Up
✔ Report weekly on active customers and hot leads
✔ Manage invoicing, general HR, employee onboarding, and hiring

Director, Customer Success and Business Operations

Manager, Business Operations and Client Success

WeWork

✔ Own and operate the 200 Broadway business (~$4 million a year in revenue). Overseeing all aspects of the business with particular focus on sales, operations, hospitality, people management and P&L
✔Partner cross-functionally with the technology and data team to provide feedback aimed at improving our internal and external platforms for better functionality for members and employees
✔Manage key accounts, ensuring premium service and negotiating terms on current and new office space
✔Chair sales for the building including ownership of sales cycle, pipeline management and partnering with the Account Executive
✔Perform monthly business reviews with the Tri-State General Manager, Community Director and other stakeholders by reporting on the current state of business and projections for the future based upon business KPIs and building initiatives
✔Hand selected based on Hospitality excellence to work in partnership with the Global Hospitality team to create WeWork’s Service Standards
✔Motivate and lead a team with a keen focus on development and growth; hold weekly 1:1’s, bi-weekly team meetings and plan team outings to build a team culture of unity, camaraderie, and fun
✔Assemble a team to create and execute neighborhood level activations to bring together the community of 10 buildings in Lower Manhattan

Community Manager

✔Specific duties included, managing the 14 person in-house cleaning team, liasing with a wide variety of vendors and service providers for the building. Connected and worked with the facilities team on building upkeep and maintenance
✔Interviewed, trained and on-boarded new team members

Community Lead – Operations

✔Spearheaded Hospitality initiatives at the Dumbo Heights location; ran point on member experience, events, corporate matchmaking and local outreach through strategic events and partnerships for 1900 members
✔Increased member retention which attributed to an overall jump in occupancy from 70% to 90% in 5 months

Community Lead – Hospitality

Tone House ®

Opening their doors in 2014, Tone House® is New York City's first-ever extreme, athletic-based group fitness studio aimed at unleashing the inner athlete in everyone. The goal is to help individuals improve their mental and physical health and become better overall athletes and people.

✔ Developed strategic partnerships with local organizations, including lululemon athletica, Arlo Hotels, Equity Residential, Lyft, and others to increase client growth by 10% and create unique client experiences to help differentiate Tone House
✔ Built and executed an extensive and cohesive Field Marketing plan for the opening of Tone House’s Upper East Side location
✔ Coordinated logistics for private classes, special events and activation events, including $20K+ in sponsorship for Turf Wars
✔ Analyzed consumer insights data to create actionable strategies for improving client retention and expanding offerings

Field Marketing Specialist

✔ Managed daily operations of the Tone House studio, such as established standard protocol to improve efficiency and increase revenue, managed inventory and in-house sales and addressed client complaints  
✔ Interviewed, trained and managed new staff, including 4 client relations and 4 maintenance team members

Studio Manager

✔ Opened and closed the studio daily, organized for positive client experience and made bank deposits weekly
✔ Built meaningful relationships with clients, ultimately leading to retention, by creating a welcoming and positive atmosphere in the studio

Client Relations

Darrow's Farm Fresh NYC

Darrow’s Farm Fresh aims to provide New Yorkers with eating alternatives. By partnering with an in-house nutritionist to create nutrient-rich, high-quality recipes using local and organic ingredients. We think food should be simple, nutritious, and more importantly delicious.

✔ Established and maintained partnerships with local businesses to increase customer base 
Partners included Exhale, lululemon athletica, Soul Cycle, Tone House, Athleta, Lole, Normal, Juice Crawl, Bandier and BFX 
✔ Launched a marketing campaign on Instagram, Facebook and a monthly newsletter which led to a 50% increase in followers
✔ Designed collateral, signage, monthly newsletter and promotional materials aimed at attracting and engaging with clients

Marketing Manager

lululemon athletica

lululemon athletica is a yoga-inspired, technical athletic apparel company for women and men. The store is more than a place where people could get gear to sweat in, it is a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. 

 ✔ Designed and executed local community initiatives, including Back to Sweat, a men’s fitness influencer series and weekly in-store classes
 ✔ Created a weekly merchandising plan by analyzing sell-through goal and incoming product, guided the team with a strong sense of creativity and attention to detail and trained newcomers on merchandising best practices

Educator,  Community

EdisonLearning

EdisonLearning, Inc. is a for-profit education management organization for public schools in the United States and the United Kingdom. They provide partners with progressive solutions aimed at eliminating the persistent disparity of academic opportunities for students confronted with socioeconomic challenges.

✔ Work with the Marketing Director to create effective client material for meetings with high level
 school district officials
✔ Re-energize collateral with updated copy and design
✔ Assist with editorial writing for print and online
✔ Work with creative agency on branded material creation
✔ Manage collateral and catalog inventory
✔ Coordinate conference logistics including registration, travel, sponsorship opportunities and
 special event planning
✔ Manage relationships with printer and promotional vendors
✔ Regularly update and manage SalesForce and EdisonLearning’s internal content management
 system and intranet marketing content

Marketing Assistant

University of Kansas School of Business

The University of Kansas School of Business prepares students for careers in the practice of business and management by maintaining a leading business school that fosters the creation and dissemination of knowledge in a changing global environment.

✔ Designed School of Business collateral, including various newsletters for online and print to fortify relations with current students and alumni
✔ Wrote press releases about key events and achievements to be featured on the School of Business web site 
✔ Contributed content to print publications used for new student recruitment

Communications Intern

Blurb

Blurb® is a self-publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, promote, and sell professional-quality printed books and ebooks.

 ✔ Main contact for PhotoBook Ireland contest; coordinated printing and reproduction for the 20
  contest winning books
 ✔ In-house collateral designer for the personal book publishing company; including signage and
  collateral for exhibition at various photography festivals 
 ✔ Conducted research previous to launching e-commerce websites in new European markets
  including France, Germany, Austria & Switzerland
 ✔ Evaluated and analyzed competing personal book publishing web sites
 ✔ Contributed to online campaign planning and execution

Marketing Intern

Bauhaus Boutique

Bauhaus is Lawrence's leading fashion boutique. Their expansive collection of premium denim from Hudson, True Religion and Paige pair perfectly with pieces from Parker, Free People, Joie and other top fashion brands.

 ✔ Regularly updated the premium fashion boutique’s Facebook and Twitter with content pertinent to our customer base such as photos of new inventory and trends in the fashion world
 ✔ Met daily and weekly sales goals for the local boutique
 ✔ Focused on creation and retention of customer relationships through phone calls, follow ups and appointments

Marketing Coordinator and Sales Associate

I've spent 10 years building meaningful client relationships across marketing, tech, fitness, retail, and web3. With a diverse background that includes Lululemon, WeWork, Tone House and Moonwalk, and now Native Digital, I pride myself on being a true partner and catalyst for clients. With a keen attention to detail, emotional intelligence and business acumen I build strong relationships that result in strong business.

Oh, and I teach yoga on the side.

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