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Steve Cecil is a verbal branding professional and short-form copywriter, specializing in 9-letter novels (product names, corporate identities and other registered trademarks) as well as 6-syllable sagas (taglines, slogans, servi marks and category descriptors). Most projects take about 3 weeks (including Creative Brief, Input Session, longlist creative exploration of 250 names plus shortlist trademark prescreen for the top 25 with Verbal Branding Consultation during the List Review Session) and cost $13000; if necessary, a 2nd deliverable (maybe you need a tagline) is only $11000. “Each year I create 10,000 names for 40 different projects, proving that it helps to be wrong a lot to be right at all. From gum to rum, from shoes to shampoos, from start-ups & stay-ups to spinoffs & mergers in healthcare, finance, education & entertainment, I’m creating spectacular vernacular for the modern marketplace.” Call 650/595-2856 to order your verbal confection today.
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