Solmetex, LLC

I believe it is the greatest time to be in the dental industry. I am honored to be a member of the Solmetex leadership team and join an organization with dental industry leading product portfolios. 

Water is the number one dental instrument used in the practice and is utilized in nearly every aspect of patient care.  Water is the lifeblood of the dental practice.  

It's purity and safety are paramount, which is why I am proud to help leave a legacy of protecting dental water for practices, patients, and our environment.

Solmetex provides dentistry with the only comprehensive lineup of end-to-end dental water solutions, designed to enhance practice performance.  We believe every drop matters.

Our solutions are superior because they are easy to use, easy to install, they are all smart products, save time and effort.  This provides an unmatched level of assurance for water safety, quality and compliance.  

Provide leadership, sales direction and DSO support with direct accountability for the Special Markets team covering the eastern half of the US and Canada.

Oversee the development, performance, and execution of the Special Markets business plan, forecasting, goal setting, analytics, daily sales reporting, incentive programs, performance management and P&L.

Product Portfolio: Solmetex, Sterisil, DryShield and Impladent portfolio of products.

Skills: DSO and Dental Industry Partner · Customer Advocacy · Patient Advocacy · Talent Management · Team Retention · Strategic Planning · Customer Engagement · Quota Achievement · Team Leadership · People Development · Team Building · Forecasting · Account Management · Product Launch · Business Acumen

Director, Special Markets - East

OraPharma Inc.

Provide leadership, sales direction, coaching, and mentorship with direct accountability to 7 to 9 Account Managers selling a buy and bill / specialty Rx dental product portfolio throughout 7 midwest states producing 4 to 7 million in revenue.

Oversee the development, performance, and execution of the region's business plan, forecasting, goal setting, analytics, daily sales reporting, incentive programs, performance management & P&L.

Collaborate and communicate with Sales Admin, Marketing, DSO National Account Managers, and the C-Suite on relevant data maintenance, expense management, P&L, fleet management, and compliance adherence. 

Product Portfolio: Buy and Bill - Specialty Rx - Locally Applied Antibiotic - Surgical Bone Regeneration - Clear Aligner - Botulinum Toxin - Oral Cancer Diagnostic - Xerostomia - HSV-1 - Pain Management Nasal Spray - Buffered Injectable Anesthetic Device - Non-Injectable Anesthetic

Accomplishments:
- Hired, coached, and developed 5 #1 Account Managers, 30 Account Managers into President's Club Winners (Top 10%), 44 Triple Digit Account Mangers (Qualified for P Club with all products above 100%), and 6 Account Manages into Rookie of the Year (#1 New Hire)
- Won National Achievement Award for OraFit New Product Launch (2022)
- Recognized as Regional Manager MVP as voted on by peers (2019)
- Awarded OraPharma Impact Award (2018)
- Serve as IST Faculty
- Serve on Multiple Task Force Leadership Positions including the"Incentive Compensation Task Force", "Rewards and Recognition Task Force", "CIT Marketing Committee", and "Leadership Advisory Council"
- Promoted to Senior Regional Manager as Ranked #1 in 2 out of 3 years (2018)

Skills: Customer Advocacy · Patient Advocacy · Talent Management · Team Retention · Strategic Planning · Customer Engagement · Quota Achievement · Specialty Rx · Team Leadership · People Development · Team Building · Direct Sales · Forecasting · Account Management · Product Launch · Business Acumen

Senior Regional Manager

Provide leadership, sales direction, coaching, and mentorship with direct accountability to 8 to 10 Account Managers selling a buy and bill / specialty Rx product portfolio throughout 8 midwest states producing 6 to 10 million in revenue.

Oversee the development, performance, and execution of the region's business plan, forecasting, goal setting, analytics, daily sales reporting, incentive programs, performance management & P&L.

Collaborate and communicate with Sales Admin, Marketing, DSO National Account Managers, and the C-Suite on relevant data maintenance, expense management, P&L, fleet management, and compliance adherence. 

Product Portfolio: Buy and Bill - Specialty Rx - Locally Applied Antibiotic - Surgical Bone Regeneration - Clear Aligner - Botulinum Toxin - Oral Cancer Diagnostic - Xerostomia - HSV-1 - Pain Management Nasal Spray - Buffered Injectable Anesthetic Device - Non-Injectable Anesthetic

Accomplishments:
- Hired, coached, and developed 5 #1 Account Managers, 30 Account Managers into President's Club Winners (Top 10%), 44 Triple Digit Account Mangers (Qualified for P Club with all products above 100%), and 6 Account Manages into Rookie of the Year (#1 New Hire)
- Recognized as Regional Manager MVP as voted on by peers (2017)
- Attained #1 Regional President's Club Award Ranked #1 of 15 regions (2017 and 2015)
- Won National Achievement Award for NeutraSal New Product Launch (2017)
- Won National Achievement Award for Onset New Product Launch (2015)
- Awarded OraPharma Impact Award (2012)
- Awarded OraPharma Spotlight Award (2012)
- Serve as IST Faculty
- Serve on Multiple Task Force Leadership Positions including the"Incentive Compensation Task Force", "Rewards and Recognition Task Force", "CIT Marketing Committee", and "Leadership Advisory Council"

Regional Manager

OraPharma, Johnson & Johnson

Provide leadership, sales direction, coaching, and mentorship with direct accountability to 10 Account Managers selling a buy and bill / specialty Rx product portfolio throughout 8 Midwest states producing 5 million in revenue.

Oversee the development, performance, and execution of the region's business plan, forecasting, goal setting, analytics, daily sales reporting, incentive programs, performance management & P&L.

Collaborate and communicate with Sales Administration, Marketing, DSO National Account Managers, and the C-Suite on relevant data maintenance, expense management, P&L, fleet management, and compliance adherence. 

Product Portfolio: Buy and Bill - Specialty Rx - Locally Applied Antibiotic - Surgical Bone Regeneration - Clear Aligner - Botulinum Toxin - Oral Cancer Diagnostic - Xerostomia - HSV-1 - Pain Management Nasal Spray - Buffered Injectable Anesthetic Device - Non-Injectable Anesthetic

Accomplishments:
- Hired, coached, and developed 5 #1 Account Managers, 30 Account Managers into President's Club Winners (Top 10%), 44 Triple Digit Account Mangers (Qualified for P Club with all products above 100%), and 6 Account Manages into Rookie of the Year (#1 New Hire)
- Awarded Top Region with Listerine New Product Launch (2010)
- Recognized as Regional Manager MVP as voted on by peers (2009)
- Serve as IST Faculty
- Serve on Multiple Task Force Leadership Positions including the"Incentive Compensation Task Force", "Rewards and Recognition Task Force", "CIT Marketing Committee", and "Leadership Advisory Council"
- Promoted to Regional Manager (2007)

Responsible for the development, performance, and execution of the market strategy working with the external C-Suite to overcome the barrier of use, drive growth, and meet the customer’s objectives. 

Provide leadership, sales direction, coaching, and mentorship with in-direct accountability to 29 Account Managers, 10 Regional Managers, 2 Clinical Consultants across 19 states selling a buy and bill product portfolio Nationally to the organization's largest DSO customer to pull through the barrier of use, drive growth, and meet monthly and quarterly sales objectives for the DSO's call points nationally producing 3 million in revenue. 

Oversee the development, performance, and execution of the business plan, analytics, forecasting, daily sales reporting, incentive programs, performance management, and P&L. 

Collaborate and communicate with Sales Administration, Marketing, Account Manager’s, Regional Manager’s, Internal C-Suite, and external DSO C-Suite on relevant data maintenance, budgeting, forecasting, business planning, program execution, account management, sales growth, compliance adherence, and P&L.

Accomplishments:
- Awarded Account Manager President's Club Award (2006)
- Highest NAM Revenue Sales Growth 47% (2006)
- Completed Johnson & Johnson Leadership Development Program (2006)
- Promoted to National Account Manager (2006)

National Account Manager (DSO)

Responsible for the development of territory strategy and sales execution skills to overcome the barrier to entry, create business and meet monthly and quarterly sales objectives for call points in the Chicago Southwest territory producing $650,000 in revenue.

Achievements: 
- Awarded Account Manager President’s Club Award (Top 10%) (2005)
- Won National Achievement Contest for Arestin Growth Ranked #2 of 114 (2005)
- Won National Achievement Contest for Oraqix New Product Launch Sales Ranked #10 of 114 (2005)

Account Manager

Novartis

Responsible for the development of territory strategy and sales execution skills to overcome the barrier to entry, create business and meet monthly and quarterly sales objectives for call points in the Chicago territory. 
 
Accomplishments:
- Promoted to Senior Ophthalmic Sales Specialist (2002)
- Added Managed Care Specialist (2002)
- Retina Contest Winner (2002)
- Promoted to Illinois Device Representative (2001)
- Promoted to Field Sales Trainer (2000)
- Serve as SHAPE Team Member (2000 – 2003)
- Promoted to Professional Territory Representative (1999) 
- Hospital Sales Contest Winner (1997)

Senior Ophthalmic Sales Specialist

Danka Office Imaging

Responsible for the development of territory strategy and sales execution to create business and meet monthly and quarterly sales objectives by providing office equipment solutions to the Chicago market. 

Managed the entire sales continuum from prospecting, identifying needs, presentation, proposal, negotiation and financing.

Product Portfolio: Kodak, Sharp, Ricoh & Panasonic copiers and fax machines

Accomplishments:
- Circle Of Excellence Club (1994, 1995, and 1996)
- Sales Representative of the Month (twenty times)

Senior Selling Sales Manager

Multiple Award Winning People Centric Leader with experience in the Dental Device, Medical Device, Specialty Pharmaceuticals and Buy and Bill Sales calling on C-Suite, DSO Leadership, General Dentists, Periodontists, Oral and Maxillofacial Surgeons, Orthodontists, Prosthodontists, Endodontists, Pediatric Dentists, Ophthalmologists, Optometrists, Allergist, Dermatologists, ENT Specialists and Business Owners. 

My passion is building cohesive and high performing teams.  My reputation is for individually developing, leading and transforming the members of those teams to greatness by making the complex simple. 

My greatest accomplishment is hiring, developing and coaching:
5 # 1 Account Managers
30 President’s Club Winners (Top 10%)
44 Triple Digit Club Winners (100% in all products)
6 Rookie of the Year (#1 New Hire)  

My Track record:
2x President’s Club - #1 Team of the Year.
5x President’s Club - Individual Contributor. 

Specialties: Leadership, Team Building, People / Team Development, Talent Management, Team Retention, Quota Attainment, Change Management, New Product Rollout, Business Acumen, Strategic Planning, Operations, Solution Selling, Customer Engagement, Sales Development, Business Development, DSO Account Development & Patient Advocacy.

Contact me at stevecraig020@gmail.com or 630-258-2012 for any opportunities.

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