Sales Guru, and Your Go-To for Scaling Success! 🚀

Why work with me? I’m all about helping businesses, especially SEO and digital marketing agencies, unlock insane growth potential. From boosting revenue to optimising sales systems and nailing client retention, I live for creating strategies that actually work. 

Whether it’s bespoke sales training or consultancy that pinpoints pain points, I thrive on building frameworks that deliver BIG results. Think increased Average Order Value (AOV). Think improved Lifetime Value (LTV). Think recurring revenue that just keeps on climbing💡

Strap in because this ride is going to be epic! 🔥

JOB ALERT!!!!

Looking for 2 positions to fill for my clients in SEO.

- Manchester based agency: SEO account manager
- London based agency: SR. SDR

Prior SEO experience is necessary.

U know where to find me. 

#seo #sales #accountmanagement #SDR #jobs

Steven Khanna

Start your cold calls like this:
"I probably caught you at a bad time?"
Ninety percent of people reply  - "No, it’s fine, what’s up?"

Why it works:
When you ask; "Do you have a minute?" 
You are forcing them to defend their time. The natural response becomes, "Not really" or "I’m busy." 

But when you say "I probably caught you at a bad time?"   
✅ You are respecting their time 
✅ You are acknowledging they are busy 
✅ You are lowering their guard instantly

This tiny shift turns a wall into an open door. Sales is not about pushing It is about creating a moment where someone feels comfortable enough to listen.
Small change, massive impact.

Here's a quick and simple dance lesson...🕺
Oh and a outreach framework that works even if you're not a "salesy" person

Outreach isn’t about being smooth or pushy.
It’s about being relevant.

Here’s the framework👇
1. Identify the real problem you solve
Not "we do SEO"
But "you’re losing revenue because you’re not ranking for purchase-intent keywords."

2. Speak to the people already feeling that pain
Look for signals: hiring, posting, complaining, announcing.

3.  Start the conversation, don’t pitch
Message:
"I noticed X. Is that something you’re working on right now?"
No links. No deck. No essay.

4. Diagnose first
Ask questions. Understand context. Let them talk.

5. Present the solution after the problem is clear
People say yes faster when the solution feels like it came from them.

The best outreach isn’t loud.
It’s relevant. 😎

Discovery Calls Are a Sales Weapon (When Done Properly)

Most agencies treat discovery calls like a TED Talk.
They show up to perform.
The great closers do the opposite - they shut up.

Winning structure:
🗣 70% them talking
🔍 30% you asking the right questions
 ⚠️ 0% jargon, technical flexing or "SEO TED Talk energy"
A good discovery call should feel like a business consultation, not a Google algorithm lecture.

If the client leaves thinking:
"Wow, that was useful even if I don’t hire him," you’re already in the win column.

Let’s be honest - most SEO pitches sound like a physics lecture.
Backlinks, metadata, crawling issues,  domain authority. 
Meanwhile the client is thinking: Can this person help me get more customers?

Here’s the truth:
Clients don’t care about keywords.
They care about:
1. Predictable revenue
2. A lead pipeline they can trust
3. Not burning money on ads forever

If your pitch doesn't answer:
👉 "How does this make my business grow?" - you’ve already lost.
Swap this:
"We’ll do an SEO audit and build backlinks."
For this:
"We help you acquire customers cheaper and more predictably - using organic search."
Same service. Completely different outcome.

This is the one shift that changes everything in sales.

You don’t win deals because you're the smartest agency.
You win because the client feels like you get them.

When a client thinks:
🤔 "They understand my problem…"
🤔 "They’ve worked with people like me…"
🤔 "They see why this is stressful for me…"

That is when trust is created.

And here’s the magic part,(not just talking about this hot tub moment😏):
The more a client feels understood, the less “selling” you actually have to do.

If you want better close rates, stop talking about your service and start talking about their world.

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