Steven Bartlett's Linkedin Analytics

A message to 16 year old me.... one of the biggest unlocks early in your career will be "proximity"... If you’re around people who challenge your thinking and stretch your standards, that's a really important blessing. The thing you will work on matters a lot less than the calibre of the people around you. If people are impressed by you that's great - but you need to keep asking a more important question... am I impressed by them? am I learning from them? do I aspire to be more like them? If your answer is no, you are probably in the wrong room. The most valuable environments you will be in will not flatter you - they will humble you - they will make you raise your game and frankly make you a little nervous. If you're treated like the most capable person in any room - take it as both a compliment and a warning. If you want to grow at the pace you’re capable of, you will need great friction. You need to feel slightly out of your depth. You need to look around and think, “I’ve got work to do.” Because potential without pressure is just potential! So you’ve got a choice: fight to bring smarter people into the room you’re in - or go and find a better room.

THIS WAS NOT WRITTEN BY CHATGPT....chasing LinkedIn impressions is probably about to ruin your personal brand & brand marketing I spend a lot of time thinking about the next big content/marketing shift It’s the most important question in marketing - always Being early brings real rewards. In 2015, I started creating social content as a CEO (back when it was weird). It turned out to be early and well-timed. ✅ The first principles that inspired this: 📱 Smartphones gave us a film crew in our pocket 🤳🏾 Social media gave us a TV channel 💁🏽‍♂️ People will always buy from people In 2017, I launched a podcast - fairly early, good timing. ✅ Inspired by: 🎧 Tech made audio easy - earbuds, Spotify podcasts launched, YouTube went long-form, smart speakers, CarPlay, cheap data ⏱️ Behaviour shifted - people chose long-form audio, ad $$$ followed, creators responded with more & better content 🧠 Everyone chased short & viral - which created a gap for deeper, human storytelling ✅ So what’s next? 🤖 AI is eating the production process - content is now faster, cheaper, easier. That makes it dangerously tempting to churn out generic, shallow content for easy “impressions” - and we’re all a bit lazy by nature. BUT... chasing impressions will mess you up long term It's an addictive drug that will lead you astray It pulls you from your message into cliché, fluff, and forgettable I have been guilty of this I used to make 2-min Facebook viral videos that did tens of millions of views They were pretty embarrassing if I'm honest I delivered more impact when I started reading my diary for an hour to 1,000 podcast listeners That’s when I learned: Impressions aren’t the metric. Impact is The problem is platforms can’t measure that So it takes first-principle thinking, a long-term view and faith. 🧠 People are lonelier than ever. They don’t want more content - they want more connection. In a world drowning in clips and bots, the rarest thing is realness - a voice that feels like it’s speaking TO you, WITH you, not AT you. My feed actually feels lonelier because I don’t feel like I’m talking to humans anymore. ☠️ The “Follower” is dead. Algorithms have copied TikTok, they now care about watch time and engagement, not followers. If you can’t reach your audience directly (email, SMS, post) - they’re not really your audience. 📈 There are now 30+ platforms with 100M+ users. Audiences are splintered. So my 2025 strategy is simple: Long, Live, IRL and Owned. ✅ LONG: Share real life. Depth > polish. 2x more time in the comments connecting. ✅ LIVE: Go live more often (Twitter Spaces, LinkedIn Live, IG Live, Twitch, YouTube Live) ✅ IRL: Meet people (events, coffee chats, run clubs etc) ✅ OWNED: Build your email list (ConvertKit, Substack). Create private digital spaces (Discord, Circle, Slack etc) This is the time to stop broadcasting and to start connecting! What have I missed? let me know what you're thinking / feeling below 👇🏾

💥 For the right person.. this might be their absolute dream job! Please hear me out... we are hiring our first ever... "HEAD OF COMMUNITY" at FLIGHTSTORY, to work directly with me on The Diary Of A CEO community! 🌍 We have an audience of 50 million monthly listeners all over the world, with our biggest audiences being in the USA, UK, Ireland, Canada, Australia, New Zealand, The Middle East and South Africa. ❌ BUT....we have never cracked community. ❌ Having an audience and having a community are two very different things. 👥 Many have the former, few have the latter. This year, this is one of my biggest priorities; to bring together the millions of wonderful, open-minded, ambitious people that listen to The Diary Of A CEO, and to create community events, social connections, a run club, networking opportunities and even business retreats at my homes around the world. 🧠 The mission is simple: I want to unlock unexpected value, ideas, inspiration, relationships and partnerships, by connecting all the likeminded people that have been drawn to watch The Diary Of A CEO! 💻🌳 Both online and offline. 🔎 I'm looking for someone to lead this for me and my marketing director Clare Suchley-Smith! Is it you? or do you know the person? 🔮 Roughly 50% of my team have been hired from posts like this, so I suspect the person is reading this right now! ✅ What I do care about: - That you’re a kind person. - That you’re willing to learn. - That you’re very hard working. ❌ I will not exclude you just because: - You don't have a university qualification. - You don't have experience in this role (often this can be an advantage) - Your age 🫵🏽 If I’m talking to you, this is what I would like you to do: 1. Send me an email to work@stevenbartlett.com 2. In the email please tell me exactly why you're perfect for this role 3. Please include a link to your LinkedIn profile (IMPORTANT) 4. Write the subject of the email has "HEAD OF COMMUNITY" (please don't use ChatGPT 😅 - extra points for spelling mistakes) Myself and The Diary Of A CEO marketing director Clare Suchley-Smith will be going through all applications over the coming days and we'll share the complete job description and spec with you there! ✈️ While I have you... linked to this role, I'm also hiring a someone to help me run my social channels and to follow me around the world and help me produce more content on my channels - ideally they're a content swiss army knife! ❤️ If you know someone that would be perfect for either of these roles - please tag them or send them this post privately - we may both thank you for it later! To boost this post to your network please engage or share, many thank yous!

"Doing this for 15 minutes a day could change your life" Today I sit down with someone who's seen firsthand how simple daily choices decide who lives and who dies. Please welcome Dr. Roger Seheult to The Diary Of A CEO. Dr. Roger Seheult has dedicated his life to keeping people out of the intensive care unit. From years of treating critically ill patients, he’s distilled health down into what he calls the “Eight Pillars of Health.” We spoke about: - Why just 15 minutes of daily ______ could save your life? - The hidden reasons so many of us are ageing faster. - How sunlight dramatically improves mental health and immunity. - The surprising truth about Vitamin D! - Why almost everything we know about health and wellness needs rethinking. His message is clear: your daily habits genuinely decide your fate. What surprised me most was Roger’s clarity on how quietly neglecting these simple pillars erodes your health, causing chronic illness and premature ageing, but also how easily embracing them can prevent heart disease, dementia, diabetes, depression, and immune dysfunction. Roger isn’t selling quick fixes; he's sharing truths backed by hard science, and this conversation genuinely changed how I view my own health. Watch the full episode now on YouTube: search “The Diary of a CEO Dr Roger Seheult” or press the link that I’ve commented 👇🏾

This has been sitting in my iPhone notes for a while, so I thought I would hit send and let the world help me shape it...I think we're being sold a lie. Our culture worships independence - being your own boss, answering to no one, achieving complete "freedom". But here's what I've noticed: many of the most unhappy people I know live like islands. They work alone - often freelance or solo self-employed, they're often single, without community and "free" from "commitments". Meanwhile, the happiest people aren't "free" at all - they're woven into something bigger. Their lives are full of commitments, obligations, dependencies, responsibilities. They depend on family They belong to strong communities They go to church They're pursuing a shared mission They're in a startup team They're doing charitable work They're part of sports club I'm seeing a widening gap between what society promises will fulfill us versus what actually does. Maybe that's one potential reason why: 📉 8.7 million people in England are now on antidepressants - the highest ever 📉 One in four UK adults feel lonely "often, always or some of the time" 📉 Roughly 50% of hybrid and remote staff feel lonelier at work than before 📉 The UK ranks 20th of 22 nations on overall flourishing - richer countries score lowest on "meaning in life" 📉 British 18-24-year-olds have the poorest life satisfaction of any UK age group 📉 In the US, marriage rates among 25-54-year-olds fell from 67% to 53%, while never-married doubled from 17% to 33% Complete individual "freedom" sounds appealing in theory. In practice, it's a road to isolation, emptiness and purposelessness. I think fulfilment comes from depending on someone, something, somewhere - laddering up to something bigger: ourselves 🪜 then family 🪜 then community 🪜 then a shared mission 🪜 then something transcendent!? I'm still thinking about that last part. Each level of that ladder anchors us, giving us identity, meaning, purpose, while demanding sacrifice, commitment, and selflessness in return. But increasingly, that ladder starts and ends with ourselves - and we're told that individualism is aspirational. Can we make depending on people, belonging to a structure and having big hard responsibilities cool again? There will likely be no happier time in your life than when you commit to something challenging, that is subjectively worthwhile, surrounded by a group of people you can depend on. If you already have that - think twice before you trade it for the promise of “independence”. Just as is the case in nature, the deepest roots grow the tallest trees 🌳 ____ I flicked through my phone to see what picture I had that best suited the feelings of meaning, duty and purpose I'm describing in this post - I found some pics from my work with the British Red Cross and that trip really made me feel all of the above! 🌍❤️ If this post resonated, please let me know why OR what I'm missing! Thank you

it's crazy to be on this list, it's crazy to be the only non-American name on this list... the part people aren't talking about is: For this list Forbes essentially measured *revenue from your creator business* - not equity or revenues from companies you own. The list says: ✅ MrBeast made $85m± last year from his creator business. 🚀 But he's leveraged that audience to build a company called Beast Holdings worth $5billion± that may generate nearly $1b± in revenue this year. (*I'm an investor in his company). ✅ Jake Paul made $50m± last year from his creator business. 🚀 But he's leveraged that audience to build a boxing promotions company, a venture fund, an energy drink, a betting app and a mens care brand likely worth $500m±. ✅ Alex Cooper made $32m± revenue last year from her creator business. 🚀 But she's leveraged that audience to build a media network, a hydration drink, and a radio network likely worth $200m±. ✅ We generated $29m± in creator revenue last year from our creator business. 🚀 But I've been able to leverage this to found, build or back thirdweb, FlightCast, The Studio @ FLIGHTSTORY, The Fund @ FLIGHTSTORY, Metastat, Chapter 2, Stan, Chapter 2 and to help build Huel (shareholder and former board member), ZOE (shareholder), WHOOP (shareholder), and many other companies that I have a significant equity stake in like PerfectTed, Ketone-IQ, Cadence. This resulted in 9-figures of value. Maybe this puts that Forbes headline last month that said I turned down a major deal into context: At FLIGHTSTORY (our media company / investment fund) we believe creators can generate more value, in more creative ways, by thinking like entrepreneurs, thinking longer term, while keeping control of our editorial decisions, without needing to sell our show / lose control / take a short-sighted deal / add 12 adverts per episode! 😱 Here are 10 important ideas to think about... ❌ Creators are no longer advertising space ✅ The top creators are now fully fledged entrepreneurs, building billion dollar companies ✅ Creators are turning into venture capital investors ✅ A community is harder to copy than a product ✅ AI will slash production costs and put a premium on trust and connection at scale ✅ The new moat is relationships, not physical products ✅ Creators are diversifying like hedge funds - sports, beverages, software ✅ Sponsor money is just the underwriting fee for bigger bets, cash is funding equity plays ✅ Silicon Valley is starting to scout TikTok before Stanford The creator economy, how companies are built and investing is changing before our very eyes Thanks for all the support over the years - if we were doing this just for revenues we would have quit by now - nonetheless it's still an honour (and weird) to be included in things like this (especially as a brit)! Shoutout to my incredible colleagues at FLIGHTSTORY for putting a brit amongst the Americans! Lets get more international creators (and more women) on the list! ❤️