Steven Bartlett's Linkedin Analytics

TEST TEST TEST… At FLIGHTSTORY, we’re obsessed with experimentation and in particular, failing fast. Failure is feedback. Feedback is knowledge. Knowledge is power. So we test every single detail to reduce friction and increase click-through, from our paid ads to welcome emails and the design of our final newsletter. To speed up our rate of experimentation, we work with freelancers from Fiverr. Increasing your rate of experimentation is the single biggest growth hack any business can deploy. 🧪 Test ❌ Fail 💻 Learn 🔁 Repeat If you’re launching something new, find your failures and fix them faster with Fiverr freelancers. I’ve commented the link below.

I hope luck or chance makes you stumble across today's episode of The Diary Of A CEO. What will the last 10 years of your life feel like? World leading longevity Peter Attia has a name for it: the marginal decade. And his goal is simple, make that decade the best it can be. This is his second time on DOAC and in this conversation, we talk in depth about the real science of longevity. Not supplements. Not hacks but the data-backed, actionable ways to increase your quality of life - starting now! We cover: - The anti-ageing cure that nobody is talking about! - How lack of sleep is killing your testosterone. - Why you should be focusing on bone density? - How your VO₂ max can predict your life expectancy… - How to go about reducing visceral fat. and so much more! After we finished recording, Peter kindly asked if I wanted to train at his place. When I was there I did a DEXA scan (which shows exactly how much muscle, fat, and bone mass I have - one of the strongest predictors of longevity) and a VO2 max test (which measures how efficiently my body uses oxygen - one of the strongest predictors of long-term health). Half way through the episode there was a bit of a shock moment when Peter read out my results... Our conversation really really opened my eyes - my bone density, visceral fat, VO₂ max and ageing profile have been front of mind ever since I had this conversation. Go listen! Comment what you're hoping he answers 👇 Watch the full episode now by searching ‘The Diary of a CEO Peter Attia’ on YouTube, or find the link in the comments.

What if your brain is not just reacting to the world but actively predicting and shaping your experiences? This is what today’s guest Dr Lisa Feldman Barrett on The Diary Of A CEO will be answering. Dr Lisa is one of the most influential figures in the field of emotion and the predictive nature of the brain. She is among the top 0.1% cited scientists in the world for her revolutionary research in psychology and neuroscience! When we sat down, she explained to me that the brain doesn’t react to events, but constantly predicts what you are going to do based on what you did in a similar situation in the past? We cover: - The shocking truth about childhood trauma. - How free will is an illusion? - Why we’ve been lied to about how our brain works… - The real reason for your caffeine headache! - How screens cause trauma and how trauma is contagious? and so much more! This is the type of episode that could truly transform your understanding of your mind. Let me know what stood out to you after you’ve finished watching 👇 Watch the full episode now on YouTube: Search “The Diary of a CEO Dr Lisa Feldman Barrett” or click the link that I've commented.

This is the most important conversation that I don’t see enough people having right now (other than my friends in Silicon Valley)… 👇🏾 🤖 10 things business owners and professionals should be doing now: ✅ Treat your data like an asset class – clean it, label it and keep it in-house; agents trained on it will be impossible for rivals to copy. ✅ Build a culture of endless small experiments – speed of iteration and experimentation (and therefore learning) will separate winners from losers. ✅ Double down on EQ skills: negotiation, coaching, story-telling. Machines deliver data; you translate it into action. Relationship building and leadership skills will be increasingly valuable. ✅ Recalculate head-count plans and re-do your org chart assuming agents handle 60-70% of routine tasks. Swap cash burn on busywork for budget for proprietary data collection, community and more skilled talent with great creative taste, work ethic, agency and an experimental mindset. ✅ Automate personal drudgery (meeting booking, expense filing). Host a fortnightly “agent demo” session where the team shows wins and failures. ✅ Learn to prompt: write goals that include objective, constraints and success metric in ≤3 lines. Set yourself goals now; use an agent to prepare your next report or slide deck! ✅ Identify your single most time-intensive process and prototype an agent-driven version within 30 days. Our CEO at FLIGHTSTORY (Georgie Holt) has set herself the task of making herself redundant with agents within 30 days. ✅ Share what you learn with a group of people doing the same thing! I'm doing this with my friends and with my colleagues at work in a slack channel. We're learning together and from each other. ✅ Share metrics and wins. Measure and share hours saved or revenue gained per £ spent on agents. Visibility and success drives adoption! Let me know if you have any questions or thoughts... and I'll do my best to answer your questions below... 👇🏾 (Typo in my post, I meant PHD, not PDF. At least ya know that a human wrote it 😅🤷🏽‍♂️)

🚨I've spoken to a few people at Meta over the last few weeks, and nobody has been able to stop it, so you're going to have to protect yourself... read: Over the last few weeks hundreds of deepfake ads have popped up on Meta and X promoting scams, using videos or images of me made with AI. Some ideas on how to stay safe in a Deepfake world: ✅ 1. Set a family/company “code word” – agree on a phrase that must appear in any urgent money or password request before you act. ✅ 2. Double-check every transfer on a second channel – if a message or call asks for cash, phone the sender back on a number you already trust. This would have stopped the $200k Berlin loss described in the post. ✅ 3. Teach loved ones the red flags – cloned voices or videos always create pressure: “right now”, secrecy, emergencies. Pause, breathe and verify. ✅ 4. Limit your digital footprint – lock social accounts if you can, avoid posting long voice notes or high-resolution videos that give scammers free training data if you can. (I realise this is very hard) ✅ 5. Report and block fake ads immediately – every time you spot a deep-fake on Meta or X, tap “Report ad” so others don't fall for it. If you have any other tips or thoughts, please share them below... We're personally weighing up our options on how to address this - and I'll be talking a lot more about this on The Diary Of A CEO!

One of the best health decisions I made was to go to the gym every day instead of some days. Before that decision, I was inconsistent. But choosing to exercise daily - no matter what - ended an exhausting daily debate. Just like I shower or brush my teeth without question - because it’s a habitual, not optional - I started exercising consistently without thought. In any area of life, trying to win a daily mental debate is far harder than taking one action to end the debate for good. So many of my good habits finally stuck when I moved them from DEBATE to DEFAULT. I’m starting to think the same way in other areas of my life like diet and sleep & wake times. How can I make those behaviours the default? Bryan Johnson has taken an extreme approach to this, but there is merit in the idea of turning our health into more of a “system” than a debate. Just a thought that’s been on my mind..