Lower Street

Head of Marketing

SB consulting

Offering a 360 solution for companies looking to ramp up their digital acquisition strategy. 
Design, implement and execute scalable CRM strategies.

Digital Marketing Consultant

DropGym 

Voyage Privé

Members-only luxury travel club. Country Manager for the UK, responsible for the business unit P&L and managing the London office.

Managing Director

Marketing & Content Manager

Paws Group

Responsible for the sales & revenue for all brands in the company's portfolio (10 websites, 6 markets, 3 brands). Owner of the omnichannel marketing, pricing & promotional strategy. 

Strategic implementation of 8-figure annual budgets. Main attributions included: New customers acquisition, customer retention and cohort profitability, website conversion, pricing & promotional strategy, agency management, competitive analysis across all markets, profitable traffic growth. 
Accountable for the performance and profitability of the omnichannel marketing strategy, including but not limited to:
- Paid search advertising (Adwords search, Display, PLA, Bing)
- TV campaign management
- Affiliate & partnerships 
- SEO
- Social channels (Organic and paid)

Senior International Marketing Manager

Leading the French sales &  marketing team (6 members), operating through two brands on the market. 
Competitive analysis of the French online pet supplies market. Local pricing and sourcing strategies and design of our promotional strategy.

French Marketing Manager

Working with a substantial budget on several PPC accounts, I was accountable for developing and executing PPC strategies for the French market of MedicAnimal, with a particular focus on acquisition of new customers.

- Develop insightful daily, weekly and monthly performance reporting
- Suggest and implement optimisation to hit ROI, CPA and volume of acquisition of new customers' targets to meet and exceed sales targets
- Planning of annual, monthly and daily activity for the channel
- Looking for new opportunities and identifying upcoming trends
- Maintenance of existing and creation of new content
- A/B testing
- Data driven on site landing page creation and optimisation
- Reporting template development
- Strong focus on PLA campaigns and feeds development and optimisation

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