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I specialize in optimizing branding and marketing to drive lead generation and organizational growth across various channels, including content, social media, paid media, influencer marketing, and email marketing. With over 20 years of experience, I excel in aligning marketing strategies with organizational KPIs, demonstrating expertise in branding, content strategy, inbound marketing, and voice of the customer. I am adept at managing cross-functional teams and adapting to fast-paced environments. With a focus on brand partnerships and audience development, my work as a Fractional CMO for various companies has honed my expertise in creating brand strategies that resonate in various industries. For I example, I have built a community around alternative health and wellness solutions, leveraging plant-based medicines, to foster engagement and business growth. In collaboration with sales and product management, our team has successfully delivered marketing communications and new business development initiatives. These efforts have significantly enhanced brand presence and reputation, leading to tangible lead generation and audience growth across multiple platforms.
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