Steve Reid's Linkedin Analytics

I have over 20 years of experience working in design agencies, working on a large variety of creative projects across a range of industries in London and Sydney. I was lucky enough very early in my career to be mentored by the Creative Director of Sony UK, where I developed my appreciation of European typography and the Swiss modern style. This has been a strong influence throughout all of my work ever since. I'm passionate about user-centered design that elegantly fulfills users' needs - and helps my clients develop a deeper connection with their customers. I find working in the digital space the most challenging and rewarding. To me, the best designs are those that communicate their message in a simple way, without clutter and partnered with invention and delight. I specialize in UI and UX - creating and developing exceptional digital products and experiences. I have produced creative work for many clients, including Sony Music, The British Council, Virgin, MGM, United Artists, Channel 9, McDonalds, Fox TV, Qantas, and The NRL. My passion is developing original conceptual ideas, branding, advertising, digital design and an unfailing eye for immaculate typography. After many years working with global brands, in 2022 I launched my own branding tool - Zenn Software - for entrepreneurs and small business founders. Users can easily create a beautiful, effective brand for their business - in minutes. Currently open to beta users. Please message me directly for more info.