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Strategic consulting in customer experience, data-driven marketing, e-commerce and customer retention
Planning, conceptual design and optimization of marketing processes and automated activities
Analysis and conception of implementation and integration projects

Senior Consultant

KODE GmbH

Development of the marketing strategy for competence and value management solutions
Planning, implementation and success control of marketing activities across all channels
Conceptual design and production of communication material and content
Community & partner management
Disciplinary responsibility for the Marketing Assistant

Digital Marketing Manager

Iris Germany GmbH

Strategic lead for multiple national and international clients
Development of integrated marketing solutions
Interface function to account/project management, creative and development teams

Topics: B2B marketing, channel partner marketing, partner programs, multimedia productions, communication programs & campaigns, content strategies, demand generation, marketing automation, tools

Industries: IT, mobility, security & building technology, healthcare, automotive, services

Senior Strategic Planner

IDG Business Media GmbH

Disciplinary responsibility for the program delivery team (project management, editorial)
Budget responsibility for the production costs of the sales department
Intensification and professionalization of the collaboration with service providers and partners
Cross-departmental product development

Full-service B2B content marketing for ICT organizations: microsites, webcasts & videos, eMagazines, mobile, print, social & community management, lead generation & nurturing, market research

Director Strategic Marketing Services - Program Management

Team Leader Strategic Marketing Services – Program Delivery

Disciplinary responsibility for the program delivery team
Budget responsibility for the production costs of the sales department
Intensification and professionalization of the collaboration with service providers and partners
Cross-departmental product development

Teamleiter Strategic Marketing Services - Program Delivery

Head of Project Management Strategic Marketing Services

Functional responsibility for the project management team
Job training for new team members
Professionalization of the cross-departmental project management system
Development of the product portfolio (eMagazines, mobile specials, video)

Leiter Projektmanagement Strategic Marketing Services

Project Manager Strategic Marketing Services

Participation in the set-up of the newly founded department for corporate and custom publishing
Interface function for the cross-departmental collaboration
Conceptual design, creation, promotion and control of success of specials created for clients

Projektmanager Strategic Marketing Services

Project Manager Advertising Sales

Project and sub-project management for regional and international campaigns
Planning and control of success (cost, time, quality)
Consultation of the advertising sales team regarding the campaign conception
Substitution of Account Managers (customer service, advertising sales)

Projektmanager Anzeigenverkauf

Trainee Advertising Sales

Participation in the conception of cross media marketing campaigns for clients
Sub-project management and participation in the campaign delivery
Responsibility and sales of an IT user satisfaction study (IT Excellence Benchmark)

Trainee Anzeigenverkauf

KIM GmbH

Diplomand

Intern Marketing and Innovation Management

Praktikant Marketing und Innovationsmanagement

Supporting customers in their digital communication since 2007 with the aim of acquiring and developing new prospects as well as retaining and activating existing customers. Corresponding activities range from integrated multichannel campaigns and content marketing to partner management and sales enablement.

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