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Growth Marketing Consultant

Netgain Solutions

Reviewed and interpreted 20 quantitative and qualitative data sets on customer's usage patterns, which uncovered insights into two new products. 

Boosted overall performance of 6 PPC and SEO strategies, improving MOF metrics by 250%. 
Supervised five aspects of email marketing campaigns, including developing content calendars and copywriting emails, boosting leads by 15%. 

Reported to VP of Marketing. Submitted detailed reports to upper management that summarized ten successful marketing KPI’s such as lead generation and conversion rates while managing marketing budgets.

Directed implementation of growth strategies to meet aggressive company growth goals.

Reviewed and interpreted 20 quantitative and qualitative data sets on customer usage patterns, uncovering insights into two new products and accompanying demand generation strategies.

Growth Marketing Director

Foxit eSign

Led a dedicated Growth Team of 6 and a cross-functional team of 8 in Business Development, Customer Success, Product Development, Marketing Research, and Product Marketing.

Partnered with the head of marketing to automate the creation of reports on conversion rate, traffic, conversion funnel, and retention, saving 72 hours of manual reporting per week. 

Spearheaded full funnel growth initiatives revolving around TOF customer acquisitions for enterprise API clients within the ultra-competitive B2B industries. 

Managed a cross-functional growth team and implemented an infrastructure for high velocity growth experimentation to target user engagement KPI's.

Increased testing velocity resulting in a 3x increase in full funnel ROI within 3 months.

Led the implementation of a business intelligence multi-team multi-asset project involving the Lead Developer, an external IT agency, MixPanel, VWO, Google Tag Manager, and Segment.io.

Sr Marketing Director Emerging Markets | Growth Marketing Vertical SMB Product

Healthicity

Initiated planning, managing, and executing four large consumer campaigns across digital and offline channels and working with cross-functional teams to acquire and retain SaaS users. 

Facilitated marketing plan and budgets which included the recruitment of 3 new team members and re-branding. Resulted in an increase of social media followers by 400% within 2 months.

Digital Marketing Director Healthcare Systems North America

Improved analytics system for website and product side user tracking by identifying new customer segments. 

Created and implemented cohort testing and messaging for retargeting campaigns. Resulted in a 2x increase in app conversion rates while decreasing lead times by 50%.

B2B Demand Gen Manager | Lead Automations Healthcare Systems

TUFF TOE, INC.

Spearhead B2B and B2C growth marketing operations for wholesale, reseller and launched the Direct to Consumer vertical. Directed internal and external teams, fostering creativity, communication, and collaboration to deliver innovative strategies and data-driven direction while managing SEM budgets. Managed product marketing tasks for two new products. 

Increased organic website traffic by an average of 20% YoY by implementing content marketing and marketing automation through HubSpot to implement programs to boost average online conversion rates by 50%.

Achieved B2B growth of 68% YoY in vertical sales through implementation of ABM and Marketing Automation systems.

Launched retargeting and audience segmentation programs, boosting campaign response by 62% with a decrease in ACOS by 25%.

5x increase in D2C and implemented B2B marketing strategies to drive 15% sales growth during our lowest volume quarter.

Marketing Director | Ecommerce Direct to Consumer

Seed Funders

Seed Funders was started as my way to give back and help Concept Stage Startups by connecting my network of seed funding angel investors. This has grown organically into a connecting service for hundreds of Startups to find and connect with angel investors looking for these very infant-stage startups seeking seed funding of $10,000-$100,000 of Round 0 Funding for use in development and implementation.
If you are an investor and would like to connect with Concept Stage Startups, then connect with me, and I can provide you with executive summaries for startups that meet your criteria. 
If you are a startup in your Concept or development stage and would like to connect with our network of hard-to-find investors who are looking for startups, then let's connect. We can help you assemble the needed info to communicate to those investors looking for your type of offering.

Co-Founder

RGM Group

Research and develop brand advertising strategies and KPI's of success. I Developed and standardized necessary internal dashboards for critical analysis of business results and lead funnel health reporting key performance indicators for cross-functional teams

Maintain and support marketing data intelligence, including the attribution, analysis, reporting and dashboards of key marketing metrics and KPIs

I worked on and managed projects with multi-million dollar ad budgets as well as small business budgets.

Analyze campaign performance data from our internal tools to evaluate the successfulness of the strategy and make adjustments within the strategy as needed based off of the data.

Develop, test, and analyze keywords, ad copy, bidding strategies, and ad groups to maximize potential impression volume and overall efficiency.

Develop forecasts and budgets for online advertising campaigns with the ability to execute spend optimization decisions rapidly.

Director Marketing Analytics/Paid Media

Carat

Optimized reporting and dashboards of key marketing metrics and KPIs.

Communicate in formal presentation settings including medium sized groups, internal and external project teams and business unit events; develop written communications to address varied styles and information needs 

Support business design activities related to application, data and packaged solutions 

Analyze requirements and develop high-level and detailed business process designs to the elementary business process

Strategic Marketing MBA Candidate Intern

Managed projects for designing data models for full customer journey metrics within SEO, PPC, Social paid ads, and email marketing for video, display & social media. Provided data based suggestions for marketing and sales plans, conduct experimentation on marketing mix CRO for campaigns, platforms. Provide forecast marketing and ad spend ROI data for marketing and sales budgets. 

3 direct reports which I supervised in the hiring and training.

Benchmarked metrics and KPI's for all paid and organic marketing.

Worked with Product Marketing Managers in the testing and implementation of a customer retention program which resulted in a 25% increase in retention and doubled our client satisfaction ratings.

Build attribution models for referral and incentive programs that sales and marketing teams used to increased referral sales by 30%.

Migrated back shop operations from outsourced vendor to new in-house staff saving 25% per year.

Search Marketing Data Analyst

PMG Digital Agency

Search Engine Optimization Specialist

My professional calling came early in my career and ever since, I’ve set out to continuously add to my knowledge and utilize effective methods to maximize profitability using growth marketing strategies and tactics. I've helped multiple startups target early-stage growth, implementing full funnel processes and discovering the market fit for a true product-led growth strategy. My extensive experience developing and implementing comprehensive strategies and campaigns consistently improves top-of-the-funnel demand generation growth by leveraging acquisition, monetization, and retention tactics to boost target KPIs, and raise benchmarks. I thrive in working within and directing cross-functional teams through all facets of Demand Gen, Product Marketing, Customer Lifecycle stages, and Growth Team Building and management. My professional development goal has been to continually develop and grow my T-Shape Marketer skillset, which is shown in my past position choices. I have worked in digital and product marketing roles, starting in marketing analytics, attribution modeling, Search Engine Optimization (SEO), content marketing, demand generation, and Conversion Rate Optimization (CRO). I completed my Master of Business Administration (MBA) with a Marketing Emphasis at the George L. Graziadio School of Business and Management at Pepperdine University. 
I am always looking for opportunities to grow my network and am curious about how your team is implementing generative AI, and your ideas about the ever-changing capabilities of AI for all marketing strategies. Contact me at: sthill01@gmail.com or here on LI.

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