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My professional calling came early in my career and ever since, I’ve set out to continuously add to my knowledge and utilize effective methods to maximize profitability using growth marketing strategies and tactics. I've helped multiple startups target early-stage growth, implementing full funnel processes and discovering the market fit for a true product-led growth strategy. My extensive experience developing and implementing comprehensive strategies and campaigns consistently improves top-of-the-funnel demand generation growth by leveraging acquisition, monetization, and retention tactics to boost target KPIs, and raise benchmarks. I thrive in working within and directing cross-functional teams through all facets of Demand Gen, Product Marketing, Customer Lifecycle stages, and Growth Team Building and management. My professional development goal has been to continually develop and grow my T-Shape Marketer skillset, which is shown in my past position choices. I have worked in digital and product marketing roles, starting in marketing analytics, attribution modeling, Search Engine Optimization (SEO), content marketing, demand generation, and Conversion Rate Optimization (CRO). I completed my Master of Business Administration (MBA) with a Marketing Emphasis at the George L. Graziadio School of Business and Management at Pepperdine University. I am always looking for opportunities to grow my network and am curious about how your team is implementing generative AI, and your ideas about the ever-changing capabilities of AI for all marketing strategies. Contact me at: [email protected] or here on LI.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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