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I love brands. Which is why I chose to study them at university and develop a career spanning over 20 years working with some of the most high profile ones in the world. Over the years I have worked in different agencies across a range of different markets, sectors, channels and marketing disciplines, delivering strategic direction for a vast range of client brands spanning both private and public sectors. I have always prided myself in being medium neutral and developing the most appropriate strategic approach to address a specific business challenge. This approach has enabled me to not only hone and apply my craft across more traditional ‘above and below’ the line media channels, but also embrace digital and user-experience initiatives by adopting user-centric and customer-first methodologies. I have also been lucky enough to work on a number of brand building projects over the years, helping brands define their proposition, develop their positioning or redefine their visual identity. I am driven by results and have won numerous effectiveness awards over the years for different campaigns and activations for brands of all shapes and sizes. I have worked my way up through the strategic ranks and ran the strategy and Digital Marketing team for Dentsu Creative, however now I want to apply my experience and knowledge to new and exciting opportunities as a strategic consultant. Skills: Brand / Creative / Campaign / Content / Digital / Experience Strategy | Insight Gathering | Market Research | Employer Brand Development | Pitch Support
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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