Ditly

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Director - Scaling Facebook, TikTok, Snapchat, Google Ads For SMEs

INSTAsmile® Limited

• Completely re-developed the multi-channel, multi-brand, multi-territory advertising funnel.
• Built global advertising campaigns across all platforms, including Facebook, Instagram, Snapchat, Twitter, Google Adwords, Display and Bing Ads.
• Managed advertising budgets including cross-channel optimisation, strategy and forecasting for both brands, INSTAsmile and DenLab Direct.
• Developed & planned future advertising campaigns alongside the in-house and third-party creative teams.
• Analysed & reported on both advertising and website performance using native tools such as Facebook Ads Manager, Audience Insights, Google Analytics and more.
• Independently built & launched a Facebook Messenger bot to convert leads from ads into sales. Try it out at m.me/INSTAsmileVeneersUK/
• Established a close working relationship with Facebook, Snapchat, Google and multiple Web/Media agencies in order to drive the roll out of new techniques and strategies.
• Co-ordinated and implemented the roll out of Google's Cloud Platform - G Suite to all 50 staff and retired old systems / servers to create an agile, resilient and moveable workplace.

Head Of Digital

Shop Direct

Planned, built and analysed Paid Social Advertising campaigns across Facebook, Instagram and Snapchat for Very.co.uk, Littlewoods and Very Exclusive. Using Dynamic and Standard ad formats to drive Brand Awareness, New Customers and ROI. Reported on performance using KPIs to consistently improve strategies.

Paid Social Media Advertising Executive

Ombudsman Services

•	Log all calls utilising helpdesk software, assess severity rating and escalate when necessary.
•	Resolve all user software/hardware technical support issues within the time scales specified.
•	Provide support and assistance to Software Support Technician and Network Administrator, including IT projects.
•	Responsible for all daily recurring tasks such as checking event logs and collection of facts.
•	Support and maintain all system printers, and their associated servers.
•	Use network management tools to analyse and resolve network performance issues.
•	Review, test and installation of new software.
•	On-going development of reliable workstation software installs.
•	Creation and maintenance of Domain, Email, Peppermint, Office 365 and Intelecom accounts

IT Support Analyst

Torus

• Resolved IT Issues within the set SLA and resolved an average of over 1,200 issues per year
• Complex issues would undergo in-depth troubleshooting then, if still not resolved, I would
   liaise with 3rd party suppliers and senior members of staff
• Communicated effectively via face-to-face, phone calls, conferencing, email, instant
   messaging, documentation and social media (Yammer)
• Configured and maintained Accounts, Computers, Servers, Organisational Groups, Security
   Groups, Distribution Groups and Domain Controllers in Active Directory
• Created and managed mailboxes, email addresses, distribution groups, contacts and
   permissions in Microsoft Exchange 2007 & 2010
• Documented procedures, workflows and training guides in the team’s documentation library
• Installed, configured & maintained thin/thick clients running Windows Embedded, Windows
   (XP, Vista, 7, 8, 8.1, 10), Mac OS X and various Linux distributions
• An in-depth understanding of bespoke CRM, Financial, Asset Management and Housing
   Management applications such as Civica’s CM/UH, Kypera, Promaster & ChooseAHome
• Built, deployed and maintained Mobile Devices such as iPads, Android Phones/Tablets,
   Blackberry’s and Windows Phones via MDM applications (VM Ware’s AirWatch, SOTI Mobi
   Control, BlackBerry Enterprise Server, iTunes, Windows Mobile Device Manager)
• Built Windows 2008 & 2012 servers in both Physical and Virtual environments such as  
   Domain Controllers, Print Servers, VM Ware Hosts, RDS Client Servers and VDI Servers
• Completed daily tasks such as backup maintenance using CommVault & Veritas Backup Exec
• Created, cloned, snapshot, restored & maintained Virtual Machines in VM Ware’s vSphere
   including an understanding of Data Stores, Clusters, DRS, High Availability, vMotion, Hyper
   Threading, iSCSI, vSwitches and vLANs

GettingPersonal.co.uk

• Specialised in designing new B2C personalised products using the Adobe Creative Suite
   (Photoshop, Illustrator, InDesign) along with advanced graphical mail merge software.
• Maintained website product pages, layout, images and customer's virtual interaction with the
   website using a bespoke CMS, Subversion Control (SVN) and Remote Desktop.
• Built-upon Microsoft Office skills for corporate use including Outlook, Word, Excel, PowePoint.
• Created and configured the product templates to process customer’s personalisation orders.
• Uploaded, edited and managed files on multiple servers over remote connections.
• Tracked personal workflow using project management applications (5pm & OpenERP).
• Communicated between the company's departments, managers, clients and suppliers.
• Took on a management role during my notice period in order to transfer knowledge.

Graphic Designer & Artworker

The Print Company

• Took on voluntary work experience to further skills that I had developed at Sign World.
• Further advanced vector design drawing skills and the conversion of those designs for print on
   to various substrates such as vinyl, card, plastics and cloth.
• Gathered more knowledge of client to business procedure, communication and workflow.

Assistant Graphic Designer

Signworld Group

• Developed skills in Adobe Photoshop, Illustrator, InDesign and Corel Draw.
• Held a variety of different jobs such as graphic designer, workshop operative & sign applicator.
• Researched in depth workplace health and safety policies & procedures.
• Developed understanding of the process from client orders to production to application.
• Sparked professional communication skills and procedure while working in silo and as a team.
• Operated a flat bed roller applicator, laser cutter, vinyl cutter, plotter and pump truck.

Addicted to Digital; and the way it's shaping our lives.
Developing new paid digital strategies for companies across multiple territories to help them grow and dominate their space.

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