PUMA Group

• Conducting market research and generating insights for new product development in the sports and lifestyle segment
• Driving the ideation, planning and execution of inorganic growth strategies for PUMA Kids’ Business in India, to increase market share and brand awareness
• Identifying and prioritizing key product opportunities that align with the brand vision and values, and collaborate with cross-functional stakeholders to drive sales and customer satisfaction
• Work across hierarchies and teams to ensure end-to-end implementation of key initiatives, involving Data Analytics, Merchandising, Marketing, Sales, Category and Finance functions

Senior Associate - Strategic Initiatives

Management Trainee - Strategy

KPMG India

• Developed compliance mapping for E-Cig Stream under KPMG’s Flagship Project Stella with Philip Morris International
• Analyzed market trends and projections in the European sports media buying industry to understand country-level trends
• Utilized the insights to perform a Business Plan Critique for a UK based multinational media-buying company

Strategy Intern

Unacademy

• Managed a Chinese EdTech market research project single-handedly with a team of 5 Chinese interns
• Conducted product deep-dives for competitors’ products and created competitive examination market analysis reports
• Discovered horizontal expansion opportunities, devised market entry strategies for feature launch and ideated marketing campaigns

Growth & Strategy Intern

Skrolled

• Strategized the execution plan for management of 5 Lakh+ Nano Influencers for multiple clients
• Pitched 25+ prospective clients and converted 16 of them generating INR 16 Lakhs in total profits
• Spearheaded cold mail campaigns with 60%+ open rates and 20%+ reply rates generating 100+ leads in 4 months

Head - Outreach & Strategy

HouseItt

• Executed a Mega Housing festival with influencers like Anubhav Singh Bassi & Prince Narula
• Launched a Pan-India Business Development Program to develop & mobilize Pan-India college student network, generating additional revenue for the company

Head - Growth & Strategy

My Study Buddy

• Promoted from the position of Intern to Marketing & Strategy head through multiple promotions in just 7 months
• Established a network of 4500+ students across India, leveraging them as marketing associates to generate awareness among the Target group
•  Increased overall social media reach by 55% and engagement rate by 32% within 3 months

Taplio

Subrat Shukla's Linkedin Analytics

Subrat Shukla

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Subrat Shukla's Linkedin Analytics

Subrat Shukla

Want to drive more opportunities from LinkedIn?

Subrat Shukla's Linkedin Analytics