Sudeep Kaur Bansi's Linkedin Analytics

Hello! My dream side hustle is to become an emcee for Punjabi* concerts and weddings. While I work my way there, I help companies balance the art and science of marketing to build customer-centric brands. Have done it from both sides of the table—in house and agency—and now doing it as a fractional CMO. AI has been my theme for 2023: I use AI tools, generative and otherwise, to aid research and content development. Best intern ever! Career highlights: ⚡️ Marketer and entrepreneur with 10 years of high-impact leadership experience in marketing, business development, and strategy at large corporations and startups across 5 industries 🚀 Fractional CMO with expertise in positioning, go-to-market strategy, and external communication 📈 Grew Cellar Door Productions, a video production agency, at 48% CAGR for 5 years, serving 50+ clients in 5 countries 🚀 Launched new route-to-market at Unilever for premium drug and beauty stores, managing an annual revenue of €12 M, and leading a team of 100+ with 5 direct reports 🎓 MBA 2014, BE 2012. Systems and Design thinker Find my mini-case-studies on sustainability-centric DTC brands in the Activity section, or search #SKBTalksDTC. I enjoy learning founders’ stories and discovering niches that they service. I am a consumer tech enthusiast and enjoy public speaking, Bhangra** dancing, dog training, photography, and the theater. In 2024 I will add Dhol-playing*** to this list. 🤞🏼 InMail me for free to discuss working in industries with an outside-in perspective, CPG/DTC brands, or to just say hi! 🙇🏻‍♂️ Trivia time: *Punjab (“land of five rivers”) is a region of almost 200 million people in South Asia, split between Pakistan and India. I grew up on the Indian side. Punjabi is the ninth most-spoken language in the world. **Bhangra is one of the traditional folk dances from Punjab… ***...traditionally performed to the Dhol (pronounced toll), a high-bass double-sided drum. There have been reports of an involuntary bounce in some pairs of shoulders when exposed to Dhol beats.