Binita Technology Services Pty Ltd

Managed UX/UI web design for Tese (Sustainable Finance startup), driving positive fundraising through customer-centric feedback. 

Developed a design system for Version 1, ensuring consistent and reusable design guidelines. Created an interactive "Knowledge Hub" for ESG progress tracking, enhancing usability. Designed an efficient "Application Dashboard" for sustainable loans, ensuring a great user experience and satisfaction in User Testing. 

Collaborated with developers and stakeholders, implementing industry-standard web accessibility and UI usability for an easy-to-use product design.

UX/UI Designer

University of Technology Sydney

Led 10+ collaborative and interactive workshops for the Foundation of Interaction Design, Figma Tutorials, mobile app design and Game development in the Unity engine, ensuring academic and professional development among 100+ students.

Directed and assisted Interaction Design academic faculties presentations containing 10-40+ children, providing theoretical and practical knowledge in an exciting and fun environment.

Interaction Design - FEIT Students Promotions Representative of UTS (SPROUTS)

Pedestal 3D Pty Ltd

Built an Interactive dashboard and redefining a new design system, increasing usability and user engagement by 5%.

Set design language for all products, including developing new layouts and iconography sets, ensuring brand consistency by 80%.

Decreased new user dropoff by 10%, translating User feedback into a new design for dashboard.

User Experience Designer

72 Dragons

Led a robust master brand strategy for 11 Brands, ensuring a cohesive brand narrative.

Managed the creation of an enduring brand design system and design brand guidelines and managed 2 junior designers.

Designed User Interfaces, design systems and graphics for brand website experiences, leading to overall brand consistency over 11 brands architecture.

Achievement: Completed 11 brand visual design systems, delivering comprehensive design systems and user interface designs for websites and mobile platforms, increasing engagement and social media growth by 60%.

Brand Architect

studio Neon Attic

Designed and developed furniture design along with 3D Visualization, Mood Board, prototyping, Manufacturing, costing and Branding increasing sales by 25% in a short span of time.

Product Architect

AH Group of Companies

Developed Graphic and Brand identities. Primarily designed brand logos, guidelines and Graphic creatives for digital(Web and Mobile) and print. Created website UI design, Social Media Content, and Packaging design.

Graphic Designer - Creative

TI Cycles of India

GRADUATION PROJECT
Was responsible for Consumer Research, Consumer Insights Generation, using Design Thinking Principles and design methodologies, Ideation, and conceptualizing as a Design Process. 

1. Designed Bicycle Frame for the brand Hercules and is the upcoming bicycle design for the year 2020, followed by various components Research and trendy bicycle accessories-Soft Goods (Integrated Bike pannier and New innovative, Lightweight, Flexible, Easy to use and cost-saving Plastic Mudguard Design for Hercules.  


2. Development of new innovative cost-cutting Mudguard with standardization of the same by redesigning and understanding of Snap-fit details and execution for the same with exploratory prototyping and 3D printing for the brand BSA- Ladybird.
Additionally,  Designed alternative bag designs for the new concepts of Ladybird Baskets.

Industrial Designer

Design Intern for 2 months, worked closely with upcoming Hercules MTB models ideation, Ladybird chain guard styling, Assassin Handle bar bell clamp design, and new mudguard design for new as well as old MTB models.

Product Designer

Internshala

Internshala Student Partner

Butler Leather Goods Factory India Pvt Ltd

Logo Design, Packaging Design for the startup brand Tanned.
Products launched in Oman and India.

Product Design Intern

First hand experience in the understanding and analytical skills in terms of the production, team work, manufacturing process as a design student.

Industrial Orientation

UI/UX Designer | Human-Centric Design | Research | Prototyping | Visual Design | Game Design

I am a dedicated UX/UI Designer committed to human-centred design. Currently, I am working as an Independent UX/UI Designer with an ongoing project-based engagement with Tese Capital Limited(an HK-based company), enhancing their website user experience by creating an interactive dashboard and revitalizing a design system. 

With a Master's degree in Interaction Design, I'm passionate about human-centred design, armed with a diverse skill set and a proven track record of creating meaningful digital experiences. If you're looking for a UX/UI Designer to enhance user interactions and shape the future of digital experiences, let's connect and embark on this journey together.

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