The Pathway Newsletter

The Pathway is a 2x weekly newsletter where I provide curiosity-driven, actionable tips on personal growth, business, and AI. Join a global community of 100,000+.

Writer

sufyanmaan.com

Founder

After building and scaling multiple companies, I transitioned into GTM advisory and consulting, helping startups navigate the path from idea to market success.  

What I do today:  
Go-To-Market Advisory & Consulting– I help startup founders go from MVP to product-market fit and scale with proven GTM strategies.  

Personal Branding & LinkedIn Growth—I teach professionals how to build an audience, grow a brand, and generate revenue on LinkedIn. My strategies have helped thousands achieve rapid growth and turned audience growth into significant business success. 

Founder of The Pathway – Weekly Newsletters on Personal Growth, Business, and AI – I publish 2x weekly newsletters filled with curiosity-driven, actionable insights, read by more than 100,000 people. 

Helping founders, executives, and creators grow their business, audience, and influence.

Go-To-Market & Startup Advisor, Content Creator & Business Coach 

My investment philosophy is rooted in innovation and sustainability, backing visionary entrepreneurs and solopreneurs who are redefining the future. 

I provide not just capital but strategic insights to help startups scale.

▪ Focus sectors: ClimateTech, HealthTech, Smart Transportation, Emerging Technologies (AI). In summary, I am interested in funding companies with great ideas pursued by passionate founders.
▪ Invested in 7+ startups
▪ Work with founders on product strategy and data-driven roadmap prioritization

Angel Investor

Medium

Top Writer on Medium, Read: https://sufyanmaan.medium.com
I believe lifelong learning is the key to growth.

Contributing Writer & Senior Editor at ILLUMINATION Integrated Publications

CSA Group

I joined CSA Group to develop insights about new technologies, robotics, energy, AI, hydrogen storage, and new materials that helped the executive team to improve services and customer experience. 
▪  Established and nurtured relationships with stakeholders, including peer organizations, resulting in successful partnership opportunities and funding acquisition for the carbon emission reduction program initiatives.
​​▪  Actively participated in the local community to increase awareness about carbon emission, engaging with relevant networks and staying informed about similar organizations at the local, national, and international levels.
▪  Directed R&D projects to validate new tools and processes in testing gas appliances using hydrogen-enriched natural gas; the results were used to improve testing service delivery time and user experience.
▪  Participated in the Consumer Electronics Show (CES) 2023 and delivered a report on emerging technologies and the challenges of certifying new products.

Director, New Product Technology

Bluedrop 

Strategic A. Executive - Go-To-Market & New Product Lines

BZ Incubator

▪ Defined social media targeted strategy for e-commerce start-up fashion brand based on Facebook Pixel data which increased brand awareness in the US, Europe, and Australia and company enhanced sales 
▪Implemented a persistent cold-calling campaign for a cab company, saving $XX and reducing costs by 13%
▪ Trained senior business development managers on pitching and sourcing a startup pipeline for the venture; build a network of competent professional to extend support to incubated firms
▪ Invested in a successful multi-product e-commerce start-ups which grew by 150% in under 4 months with a focus on one product store through A/B testing.

Co-Founder & Managing Partner

Shaw Communications

▪ Managed a portfolio of small and medium size business (SMB) accounts that generated $x in revenue cumulatively per quarter 
▪ Partnered with sales and product management teams to prepare proposals, presentations, and demos for the deals in multiple sectors (enterprise and SMB in the Vancouver region) 
▪ Performed a cross-functional role, working in areas such as marketing, strategic management, and product management with colleagues and clients from over 11 nationalities 
▪ Coached team members on Salesforce/CRM platform to ensure knowledge was distributed among the team 
▪ Identified and analyzed clients’ business requirements, proposed potential solutions, negotiated and closed new business revenue

Business Consultant, B2B

Jiffy Tech, Maan New Transport Ltd

▪ Met over 115% of revenue goal all three years, and 133% in 2017. 
▪ Led 5 cross-functional teams from product conception through launch and multiple iterations.
▪ Defined project scope, goals, and deliverables to ensure consistency with company strategy and commitments.
▪ Created and planned the financial, marketing, expansion and acquisition strategies and objectives for 2016.
▪ Worked 13+ hours/day in order to exceed annual sales goals by 9% in 2015 and 15% in 2016 using salesforce (CRM).
▪ Hired, trained and supervised 30+ employees.
▪ Effectively controlled costs and developed operating budgets.
▪ Promoted products and services to businesses and customers to increasing penetration of customers base to 85%. 
▪ Planned and implemented a sales campaign (salesforce) that yielded a 65% response rate. 
▪ Successfully integrated cashback rewards program by working closely with customer experience design and program management.
▪ Analyzed and discussed weekly sales reports and recommendations during the quarterly Board of Directors meeting.

CEO & Partner

PMYTS

▪ Managed the NIP project, which provided temporary financial relief to 50,000+ unemployed graduates.
▪ Completed 5 strategy and operations projects for companies in diverse industries such as Transportation & Logistics, and Education.
▪ Managed the “National Internship Program” unemployed grads project. Improved quality by 32% and cut lead times 45%.
▪ Conducted research and compiled Big Data on upcoming projects.
▪ Researched and collected financial and statistical data from multiple sources.

Product Manager (Product Specialist)

Bell

▪ Participated as a key player by supporting operation as needed
▪  Processed customer orders in a courteous, efficient and timely manner
▪  Managed telephone calls professionally, efficiently and with good communication skills
▪  Attended to customer questions, complaints and concerns immediately, and facilitate satisfactory
▪  Supported customer sales through services, education, and effective problem solving

Team Leader - Bilingual Customer Contact Center

"Knowledge has to be improved, challenged, and increased constantly, or it vanishes." Peter F. Drucker

I believe technology is a powerful amplifier of human intent. When guided by empathetic and visionary minds, it has the potential to transform the world for the better.

My passion for writing has built a loyal audience of 100,000+ across platforms. Through my newsletter and articles, I share insights on personal growth, technology (AI), productivity, and lifelong learning—helping individuals and businesses thrive in a rapidly evolving world.

With a master's in engineering and a bachelor's in mathematics/CS, my journey spans roles as a Tech Director, Entrepreneur, Researcher (GTM), Engineer, Product Manager, and Writer. I've worked across diverse industries, including telecommunications, e-commerce, education (eLearning), intelligent transportation, petroleum (Oil & Gas), and tech startups. This unique blend of experience has equipped me with strong analytical, creative, and leadership skills.

I’m deeply committed to education and technology-focused charities because I believe education is the key to solving the world’s most pressing challenges.

As a global citizen and world traveler, I bring a wide perspective and a collaborative spirit to every endeavor.

Let’s connect!

→ Subscribe to my newsletter: https://www.sufyanmaan.com/newsletter

Twitter: @sufyanmaan
Medium: @sufyanmaan
Instagram: @sufyanmaan
YouTube: @sufyanmaan
TikTok:@sufyanmaan_

ChatGPT is a GENIUS marketer.

It can brainstorm, strategize, write, analyze, and optimize on command.

Here are 8 prompts to automate all your marketing tasks using ChatGPT:

1. B2B Marketing Strategy Development
“Act as a B2B marketing strategist. Analyze the product: [Product Details], and target audience: [Audience Details]. Develop a campaign strategy highlighting unique value propositions, ideal platforms, and KPIs to measure success.”

2. Content Marketing Ideas
“You are a B2B content marketing specialist. Generate 3 topic ideas for blog posts that address [Industry Challenges] targeting [Audience Demographics]. Include catchy titles and a brief outline for each.”

3. Email Campaign Planning
“As a B2B email marketing expert, create a drip email campaign for [Campaign Goal: e.g., lead nurturing] targeting [Audience]. Specify subject lines, personalization elements, and CTAs.”

4. LinkedIn Campaign Strategy
“Imagine you're a B2B social media manager. Plan a LinkedIn campaign to promote [Service/Product]. Define post themes, hashtags, and engagement tactics to connect with [Target Industry].”

5. Ad Performance Analysis
“You are a B2B data analyst. Analyze metrics from [Platform, e.g., LinkedIn Ads]. Suggest improvements for [Goal: e.g., higher conversion rate] based on current data trends and benchmarks.”

6. Google Ads Campaign Creation
“Act as a B2B PPC expert. Create a Google Ads campaign for [Product/Service]. Suggest keywords, ad copy, extensions, and budget strategies to reach [Target Audience].”

7. SEO Keyword Research
“As a B2B SEO consultant, identify 3 long-tail keywords for [Service/Content Topic]. Include reasons for selection and tips for optimizing landing pages for these keywords.”

8. Networking Event Strategy
“You're a B2B event strategist. Plan an in-person networking event for [Industry/Field]. Suggest venue, agenda, and strategies to maximize ROI and attendee satisfaction.”

You can copy, paste, and delegate your entire marketing playbook in minutes.

Which prompt will save you the most time this week?

P.S.

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The Pathway is a no-fluff newsletter where I break down how to think, create, and work better with AI.

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Sufyan Maan, M.Eng.

Entrepreneur, Techno-Optimist, Writer, & Lifelong Reader | Follow for posts on personal growth, AI, business, & my journey.

7 tips for writing better AI prompts (that actually get results):


1. Give context.

Don’t start with “Write me an email.”

Start with:

 “You're an email copywriter writing to busy CTOs about a productivity tool.”

The model mirrors your setup.

2. Be specific about the outcome.

Vague prompts = vague results.

Bad:

 “Help me get organized.”

Better:

 “Create a weekly Notion layout that balances deep work, meetings, and gym.”

3. Add constraints.

Want sharper output? Add rules.

Examples:

• "Use 12 words max per sentence."
• "Avoid buzzwords."
• "Make it sound like Alex Hormozi."

Less freedom = more precision.

4. Show examples.

You can teach the model with samples.

Add: “Here’s an example I like…”

 “Write in this style…”

It learns your taste fast.

5. Use role-based instructions.

This one’s powerful.

Say:

 “You are a Harvard admissions officer.”

 Or:

 “You are a productivity coach for CEOs.”

It thinks like that person.

6. Stack prompts instead of cramming one.

Break big tasks into steps:

• Step 1: Create outline
• Step 2: Expand ideas
• Step 3: Format for X

Each step = better results.

7. Test, tweak, repeat.

Prompts are like recipes.

You won’t get it perfect on the first try.

Tweak the instructions. Rerun. Compare.

 That’s how pros work.

__

Want more like this?

The Pathway is a no-fluff newsletter where I break down how to think, create, and work better with AI.

Thousands already read it every week.

Be one of them: 👉 https://lnkd.in/eqyUxvaa

Follow Sufyan Maan, M.Eng. and repost this to help others learn prompt writing.

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