DR SMILE

In addition to the previous responsibilities, the new role includes:

• Responsible for identifying the best CTV & VOD marketing opportunities to grow both brand awareness as well as customer acquisition while building up strong relations in the media industry (agencies, media owners, tool vendors).
• Building CTV & VOD tracking Infrastructure to better measure the impact of the platforms.
• Complete Ownership of offline channels like TV, Out-of-Home, Radio, CTV, VOD, and Podcast in various European countries like Germany, Austria France, Italy, etc.
• Collaborating with the YouTube team to best grow the platform with both brand and performance in mind.

Senior TV & Offline Marketing Manager

• Responsible for identifying the best TV & Offline marketing opportunities to grow both brand awareness as well as customer acquisition while building up strong relations in the media industry (agencies, media owners, tool vendors).
• Responsible for planning, booking, and evaluating performance-driven TV, sponsorships & other offline campaigns in several European countries.
• Conducting data-driven analysis by connecting media KPIs with core business and marketing KPIs.
• Controlling TV & Offline media distribution during the campaigns & proactively pushing adjustments in direct collaboration with stations and/or our media agency.
• Collaborating with Creative Team for new spots, new USPs, new call-to-actions.

TV & Offline Marketing Manager

drtv.agency

In addition to the previous responsibilities, the new role includes:

•	Delivery of high-quality pitches with a focus on strategy, competitor analysis, pitch structure, pitch creation and pitch delivery.
•	Take full ownership of the communication with our clients from the initial contact until the final campaign reporting.
•	Responsible for spot testing, A/B testing and brand testing process including script creation, data collection, data sorting, data analysis and presentation of results.

Business Development & Operations Manager

•	Take full responsibility for generating high-quality leads and lead qualification process.
•	Identify my own hunting list and priority.
•	Schedule discovery meetings and represent drtv.agency.
•	Build good, yield-rich, and long-term relationships with existing and potential new clients.
•	Visit local trade shows, events, and new (potential) clients.
•	Advice eCommerce companies about opportunities to scale their business with data-driven and intelligent marketing campaigns.
•	Maintain a visible pipeline and KPI dashboard.

Business Development Manager

Zalando SE

• Act as an interface between the category team and controlling, tech, merchandise operations, and country teams.
• Screen competitor’s offers, trends and develop strategic brand acquisition propositions.
• Responsible for supporting projects aiming to develop the premium category and its strategy.
• Responsible for providing the team members with the data they need to take the optimal decision.

Business Development Intern - Category Premium

GISMA Business School

• Providing consultancy to potential students throughout the application phase (directly or via recruitment agents).
• Organizing and delivering presentations to board members (of GISMA) on brand marketing & sales strategies via face-to-face or virtual meetings.
• Conducting research into future innovative events to be undertaken at the campus and later organizing them to procure more students (B2C) and partners for the school (B2B).
• Providing outstanding customer service to all the stakeholders of the business school.

Business Development Working Student

NetSet Software Solutions

• Analyze the structure of a business, how it uses technology and what its goals are.
• Identify problems within a business, using data modeling techniques.
• Communicate with senior people in organizations to find out what they hope to achieve.
• Formulate ways for businesses to improve, based on previous research.

Business Analyst Intern

Punjab State Power Corporation Ltd

• Analyzed the working of Ash handling plant, Turbine, Boilers, Coal Milling, 220/132 kV Substation, Water Treatment.
• Presented a presentation explaining the working of thermal power plant at university.

Trainee

• Learned Android App Development using OOPS Concept, Core java, Android Studio (API, JSON parsing) technologies.
• Worked on Android application development projects.

Android App Developer Intern

Enthusiastic professional, currently working as Senior TV & Offline Marketing Manager at Dr Smile in Berlin. In my current role, I am responsible for data-driven performance and branding TV & Offline campaigns in various European countries including Germany, Austria, Netherlands, France, Italy, etc.

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