Aviva Canada

• Key partner to marketing and other areas of the business to lead social campaigns that aligns with business goals for Aviva products from end to end, including setting the KPIs, planning, executing, experimenting, and analyzing the results and learnings
• Build an insight-driven social strategy to support Aviva’s objective of driving awareness and consideration for its products.
• Monitor industry trends and the competitive landscape to ensure Aviva’s social media marketing strategies evolve to best in class and create competitive advantage

Senior Social Media Strategist

• Develop and implement successful paid campaigns for product launches, evergreen and topical content on Facebook, Twitter, Instagram, LinkedIn and YouTube. 
• Monitor effectiveness benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns to maximize results. 
• Build ways to provide seamless social care, scale company's digital communities and connect with existing as well as new customers.

Social Media Specialist

StylePile

• Developed and executed a cohesive brand voice to be maintained across various social media platforms like Facebook, Instagram, Twitter, Pinterest and LinkedIn. 
• Managed daily and weekly execution of paid search campaigns across Google including keyword generation, ad copy creation, landing page optimization, bidding and maintaining day-to-day campaign spend, collaborating with ecommerce team.
• Analyzed customer and sales data to help make recommendations on customer segments and development of the communication strategy for each segment. 
• Educated, ideated and supported teams in the area of new products within digital marketing to solve specific client needs leading to an increase in sales by 14.8%.
• Developed an e-mail marketing strategy for revenue growth, customer acquisition and retention.
• Located and partnered with bloggers and style icons in the fashion industry to create brand awareness. 
• Handled the production of marketing materials of key products, including liaison and negotiation with publishers on production costs.

Communications Specialist

The American Swan Lifestyle Company Private Limited

• Conceptualized and implemented ROI driven digital marketing strategies for generating quality leads for various products across multiple cities.
• Led the CRM program to harness and enrich the existing customer base and increase brand recall in the customer’s mind.
• Managed a team of content writers and graphic designers for developing and implementing communication strategy and creative for website banners, e-mailers, and product descriptions.
• Overcame barriers relating to monotony by introducing fresh content and creative design ideas which resulted in 275% increase in conversion rate. 
• Successfully executed various online marketing campaigns featuring style icons and celebrities Fall/Winter 15 and Spring/Summer ‘16 collection in a tight timeline with quick turnaround.
• Introduced “Shop the Look” feature on the website which increased the revenue by 150% within four months.

Marketing Specialist

• Researched, curated and published style stories for company’s online magazine. 
• Managed the online presence on social media by strategizing paid/organic campaigns. 
• Quadrupled email subscriptions within three months by mapping out effective content strategy for new and existing users. 
• Assisted the Fashion Director in creating mood boards and looks for photoshoots. 
• Mentored company’s four internship program participants by monitoring daily work agendas and performance.
• Analyzed the website using e-business marketing evaluation tools, benchmarking similar sites and identifying recommendations for improvements.

Marketing Strategist

Lifestyle International Pvt Ltd

• Single handedly created themes centered on current trends and displayed key styles of the season at main traffic points to enhance customers’ shopping experience.
• Increased customer footfall by 500% through eye-catching window displays and effective use of visual merchandising methods. 
• Coordinated with corporate office on dockets and promotions for window displays.
• Managed five vendors with timely order placement and implementation.
• Conducted training modules for visual development assistants and customer sales representatives

Executive Visual Merchandiser

Innovative social media marketing strategist proficient at collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market communication plans that align with company's business priorities and initiatives. Customer focused and solution driven in my leadership approach, I build brand recognition, enhance product visibility, and boost brand profitability by securing loyal patrons and delivering creative initiatives that raise revenues. 

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