GrowthX®

After helping Abhishek and Udayan start the GrowthX community back in 2019, I am currently an evangelist for the community building the top 1% of growth leaders.

Investor & Evangelist

SaaS Sessions

I started SaaS Sessions as my selfish motive was to learn and get first-hand knowledge from the luminaries in the SaaS ecosystem.

I've been unofficially doing it for over 5 years. It simply started with my urge to constantly learn new aspects of the SaaS ecosystem, where I used to connect with people to talk about their experiences and learning. This was all happening off the record.

I started recording and publishing these conversations as a podcast in Jan 2019. Since then I've hosted leaders (C-level/VPs/Directors) from SaaS companies like Github, Segment, G2, Moengage, and more.

Are you working in SaaS? Have a story to share? Let's talk. :) Listen to the podcast - http://link.chtbl.com/saas

Founder

Pavilion

Executive Member

GTM Buddy

0 to 1

- Joined as the first marketing hire
- Got 6-figure $ revenue from my network and communities
- Launched the Voices of Enablement interview series featuring Revenue Enablement leaders
- Hosted the Enable-mint Roadshow across 6 cities in the US in partnership with the Revenue Enablement Society, Product Marketing Community, Sales Enablement Squad, Klue, Corporate Visions, and more
- Overlooked all marketing and sales ops

Marketing

Whatfix

▪️ 2021

- managed "Scaled" (flagship event of Whatfix) end-to-end along with Customer Day
- generated over 5000+ registrations for Scaled
- working on improving the MQL -> SQL conversion rate
- CRO
- DigitalAdoption.com
- working on new channels to drive demand and brand
- implemented Opensense (centralized ABM-focused email signature management tool)
- implemented Hubilo (for virtual events)

▪️ 2019-2020

Responsible for finding, opening, and scaling up NEW channels for demand gen and branding.
I create and manage relationships with luminaries in the industry and collaborate for different activities like webinars, events, podcasts, bespoke events, virtual summits, and more.

Channels opened
- B2B Influencer Marketing / Advocacy
- DigitalAdoption.com
- Drift
- Third-party partnerships / Marketing partnerships - Webinars
- Expert Sessions / Group Demo
- Podcast

I worked on the most significant virtual summit for enterprises, Digital Adoption Summit, where we generated over 3500+ registrations in 4 weeks.

Some stats for the event
- 150% target achieved for registrations
- over 2000 unique companies registered
- more than 50% of companies with more than 1000 employees - more than 70% of registrations as MQLs

Also hosted the seasonal Digital Adoption Day, where we generated over 1000 leads.

Purchased and implemented Drift at Whatfix. Generated 5-figure revenue and influenced 6-figure revenue in 4 months via Drift.

Misc
- acquired digitaladoption.com domain
- championed Slack for the entire org

Demand Gen

Wit And Chai Group

Co-Founder

Exploring the world of SaaS.

I also host the SaaS Sessions podcast.

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