Utilitarian Labs

Foray into the world of IT.

RevOps + Strategy

Associate Director

Stealth Mode

Helping my classmates & friends to scale their businesses from x to 3x

Advisor

Bhartiya Urban

- Representing the CEO’s office in the new launches for residential business while switching roles for Product, IT and marketing.

-Assisted in the preparation of an annual operating plan for Sales, Marketing & CRM by collaborating with cross-functional team leads.

-Assisted in the formulation of various pricing strategies along with sensitivity analysis to offer business intelligence and take informed decisions.

-Leading the digital marketing for the entire residential business from agency evaluation, and onboarding to fine-tuning the campaign to derive higher ROIs (~30 % lower cost of acquisition than industry standard)

-Preparing MIS dashboard for governance and review of revenue realization from lead generation through marketing, pre-sales, sales, and collection.

- Performing GAP analysis and executing process improvements by deploying Cloud Telephony and upgrading CRM to make ~80% processes automated.

-Identified opportunities for cross-sell between various verticals to improve top-line revenue

Additional role - Part of the steering committee for Retail marketing function acting as a sounding board for key digital marketing initiatives

Product Manager

Brigade Group

- Part of the Digital Transformation Initiative (DArT) initiated by the Founder's Office to provide consistent customer experience and improve the top-line of Residential SBU while reducing paperwork

- Created a heat map of all processes basis level of Digitisation in Presales,Sales, Post Sales (CRM) basis customer & employee journey.

-Created an Online Booking Engine integrating with ERP (SAP) to eliminate redundant processes, while ensuring data quality and consistency

-Initiated cleanup of removing redundant details on all paperwork issued across the organisation thereby making recycled diaries for all employees.

-Updated relevant OKRs for better tracking of sales and marketing efforts and making the review process of functional leadership more efficient 

-Redesigned internal procurement system B1.NET (.NET & SharePoint) to speed up and implement approval hierarchies for marketing and sales payments

-Implemented CDP across residential marketing (FirstHive) to reduce the cost of acquisition of the prospect

-Implemented Social Listening & Social Analytics tool - Locobuzz across all verticals to improve customer experience

-Revamp & Implementation of Brigade Plus (Interiors) in marketing and pricing aspects.

-Oversaw movement of data to the cloud & adoption of O365: OneDrive, and SharePoint within the residential marketing & corporate communication teams which came as a blessing in disguise when the pandemic struck as the team was one among the few which had the most negligible impact in the entire organisation.

Senior Executive - Marketing & Strategy

Hindustan Petroleum Corporation Limited

-Analyzed petroleum pricing structure and profitability to measure the impact of GST on petroleum products in Karnataka.

-Studied prevailing market conditions and the impact of technology in production to understand the cost of production/sales and distribution.

-Trained 15 existing employees in Microsoft Excel to improve their daily productivity. 

Clients: KSRTC, TNSRTC, MICO Bosch

Financial Analyst

Automotive test Systems

-Consulted 3 prominent clients in R&D and validation of their products by providing engineering services (Instrumentation, Road Load Data Acquisition, Vehicle performance, and NVH trials), which amounted to combined project value of INR 3 crores.

-Conducted subjective evaluation and benchmark trials for OEMs to measure the real-world performance of their products.

-Salvaged company reputation by handling a critical customer situation, which led to repeat business with the client.

Clients: Fiat – Chrysler Automotive, Volvo Buses, Volvo-Eicher Trucks

Project Engineer

Simple Tech

-Implemented programming of CNC machines which enhanced productivity.

-Reduced operational time by collaborating with cross-functional teams to improve efficiency.

-Managed the implementation of a robust inventory management process to avoid the stock-out situation.

Graduate Engineer Trainee

Sansera Engineering Limited

-Devised the plant layout and process flow map for a product line which catered to export customers.

-Identified cycle time/bottleneck at every stage of manufacturing for 3 types of products and eliminated bottlenecks.

-Facilitated merging of dual production lines and was part of the implementation of conveyors in the plant.

Clients – Ducati, Harley Davidson, GM, Yamaha

Operations Management

I help businesses leverage technology and data to create value and solve complex problems. 

In my current role, I program manage IT and digital transformation initiatives for a large and diverse portfolio of clients across various sectors and geographies, delivering innovative and effective solutions that optimize their performance and achieve their goals.

I enjoy working with talented and driven teams, learning new skills, and exploring new opportunities.

Taplio

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