Surekha Karudapuram's Linkedin Analytics

Dynamic and forward-thinking life sciences executive with 15 years of expertise in leading the development and execution of corporate product management and marketing programs for genomics products, lifesaving medical device and microbiome platform. Proven track record of defining and executing on strategies, driving commercial product success, and achieving financial goals on a global scale. SUMMARY - Led global strategic and operational product management and marketing initiatives, focusing on data-informed product roadmaps, customer delight-centric product development and flawless execution of marketing launches that propelled double-digit revenue growth and increased market share. - Oversaw diverse facets of product management lifecycle from business plans, NPV models, customer requirements and product definitions to beta site success, go-to-market plans, forecasting, product positioning, pricing, and marketing campaigns. - Developed KOL program from the ground up, collaborated with end users to acquire real-world data, and provide actionable feedback to development teams for new products and upgrades. - Built marketing infrastructure, process, and high-performing teams to execute successfully on high-impact programs as measured by brand awareness, lead generation, and revenue growth. - Engaging presenter who can tell a story and get buy-in from executive management, and Board of Directors audiences. - Outcomes-focused leader, adept at managing high-performing teams and skillful in seamlessly aligning cross-functional teams with business objectives. Key Skills: Product Lifecycle, Strategic Planning and Roadmap Development | KOL and Beta Testing Program Development | Positioning, Messaging & Competitor Analysis | Stakeholder & Executive Relationship Cultivation | Product Forecasting, NPV models, P&L, Budgeting & Reporting | Branding | Commercialization & GTM Execution | Team Leadership & Development | Result-driven in Startup and Corporate settings