AppsFlyer

I consult with eCommerce businesses and help them grow their apps. I advise on mobile market trends and provide best practice app growth and retention strategies, working across EMEA and LATAM.

AppsFlyer is the world’s leading mobile attribution and analytics platform, helping marketers around the world to make better decisions 🌎

eCommerce Industry Consultant

AllBright

Featured on the Apple app store as 'New Apps We Love' for 2021, AllBright is a leading career network and global community for women, creating connections through digital and physical spaces/events.

Head of CRM

The Very Group

Driving acquisition and retention of users for both the Very and Littlewoods mobile apps, across digital and organic channels. In 2020, the Very app appeared in the top 10 shopping apps in the U.K. for both installs and monthly active users.

Mobile App Commercial Lead

YOOX NET-A-PORTER GROUP

Responsible for the strategy and execution of MR PORTER’s global email, push and app marketing. Driving retention and acquisition-focused activity across these channels and working cross-functionally with teams across the Yoox Net-a-Porter group.

CRM & Mobile Marketing Manager

Mercari, Inc.

Worked for one of the world's biggest and fastest-growing community-powered mobile marketplaces. With over 100 million downloads from Japan, UK and U.S. combined. I was responsible for the CRM communications and strategy (across email, push, and in-app messaging) for Mercari UK. I also worked cross-functionally with Product teams on solving user problems, conducting user interviews, and developing ideas for new features.

CRM Manager

Beauty Pie Ltd

Email Marketing Manager

Charles Tyrwhitt

Debenhams

Marketing Assistant

🎤 Experienced mobile marketer and industry public speaker  
🛍️ 10+ years experience in eCommerce 
📣 I post weekly eCommerce industry insights every Friday

- LinkedIn's Top Voice for Retail (2023)
- Selected as an Industry App Leader at Business of Apps (2024)
- Named in Performance Marketing World's 100 Powerlist, showcasing the 100 most influential people in the UK performance marketing sector (2024)
- Chairperson at Women of Silicon Roundabout (2023)
- Named as one of the 'Female Leaders Shaping the Tech Industry' (Edge Middle East, 2023)
- App Marketer of the Year finalist (App Promotion Summit, 2019)
- Mentor at InnovateHer and The Girls Network
- Volunteer at Age UK

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